Title | PUCCHO A-N 4D GOGGLES |
Brand | UHA MIKAKUTO CO., LTD., |
Product / Service | PUCCHO |
Category | G01. Tangible Tech |
Entrant | ADK Tokyo, JAPAN |
Idea Creation | ADK Tokyo, JAPAN |
Idea Creation 2 | PYRAMID FILM QUADRA Tokyo, JAPAN |
Media Placement | ADK Tokyo, JAPAN |
PR | INITIAL Tokyo, JAPAN |
Production | PYRAMID FILM QUADRA Tokyo, JAPAN |
Production 2 | PYRAMID FILM Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
KENSUKE MORITA | ASATSU-DK INC. | Creative Director |
MASAFUMI TAKEDA | ASATSU-DK INC. | Planner |
MANABU MASUTA | ASATSU-DK INC. | Account supervisor |
RYOTA KOBAYASHI | PYRAMIDFILM QUADRA INC. | Director / Planner |
JUN ISHIKAWA | PYRAMIDFILM QUADRA INC. | Producer |
JUNICHI MORIGA | PYRAMIDFILM QUADRA INC. | Project manager |
HAJIME WATANABE | PYRAMIDFILM QUADRA INC. | Production manager |
TOYOHIRO ARITA | PYRAMIDFILM INC. | Producer |
YUKI YOSHIDA | PYRAMIDFILM INC. | Producer |
JUNKI YODA | PYRAMIDFILM INC. | Production manager |
MAKI ETO | STUDIO VANIMA | Production Designer |
SHUNJIRO MIYAUCHI | YAYA INC. | App developper |
YASUHITO ISHIKAWA | RIVER INC. | Designer |
MAKOTO HIROSE | SeaPics JAPAN, Inc. | VR Cameraman |
KASHIMA KAZUAKI | Cuarteto Imaginario inc. | VR Assistant Cameraman |
SATOSHI MACHIDA | UNION,Inc. | VR Sound Designer |
ATSUSHI GAUDI YAMAMOTO | CORNFLAKES Co., Ltd. | Suport editor |
AKIHIRO KAJITA | free | Product movie cameraman |
RYOSUKE KOKUBO | FREE | Lighting designer |
YUI KOMIYAMA | INITIAL INC. | PR consultant |
AOI YAMASAKI | INITIAL INC. | PR consultant |
September 20, 2017: Presentation made to client November 29, 2017: First draft of product concept drawing and design plans completed December 14, 2017: Product specifications and design are set January 12, 2018: Hardware mock-up, internal mechanisms completed January 16, 2018: VR video footage shot February 13, 2018: Prototype #1 completed March 5, 2018: Campaign launched (product announced)
After the campaign launched, the Japanese media covered it en masse, and we received a flood of positive comments on social media from youth who support the brand. Talk of this campaign spread among users; and, its influence transcended generations, and even spread overseas. Product movie views: total of over 10 million/week No. of engagements: 1.900.000/month Response rate to campaign: over 50,000% Rise of no. of followers of official account: over 300% There were immediate results, and the brand gained fervent support. This also made a major contribution to expanding sales.
We thought to synchronize a robotic arm to VR video footage of a Japanese heartthrob celebrity feeding the user a candy. We have developed a device that allows the user to actually feel as though they are being fed by this celebrity.
Website URL | Supporting Webpage