| Title | PIRACY VS. PIRACY |
| Brand | GLOBE TELECOM |
| Product / Service | GLOBE TELECOM |
| Category | E07. Content Placement |
| Entrant | PUBLICIS JIMENEZBASIC Makati City, THE PHILIPPINES |
| Idea Creation | PUBLICIS JIMENEZBASIC Makati City, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Katie Santos, | Publicis JimenezBasic | Client Servicing Director |
| Raffy Parcon | Publicis JimenezBasic | Business Unit Head |
| CJ Jimenez | Publicis JimenezBasic | Strat Planning Director |
| Trixie Diyco | Publicis JimenezBasic | Executive Creative Director |
| Lianne Salcedo | Publicis JimenezBasic | Group Account Director |
| Christine Zapanta | Publicis JimenezBasic | Account Manager |
| Reena Robles | Publicis JimenezBasic | Strat Planner |
| Bia Famularcano | Publicis JimenezBasic | Creative Director |
| Marielle Nones | Publicis JimenezBasic | Associate Creative Director |
| Quintin Cu-Unjieng | Globe Studios | Director |
| Kath Sison | Globe Studios | Producer |
The illegal downloading of films is a crime hurting the local Philippine film industry. Globe, the leading purveyor of digital entertainment in the country, wanted to help stop it with Globe Piracy vs Piracy. Once a year, the Philippines holds the Metro Manila Film Festival, a showcase of original Filipino movies in cinemas nationwide. During this time, incidences of local film piracy increases. It was then that Globe decided to release ten local films as illegal downloads and streams on torrent sites, free movie pages, and free movie streaming sites. But each film had footage viewers did not expect to see - a cast or crew member "interrupts" the film and explains to the viewer how piracy has affected his job and the industry he works in. Each then ask the viewer to consider watching the film legally instead of just finding a new torrent or free movie website.
The campaign hijacked platforms used for piracy and turned them into tools versus piracy. And within hours of uploading, thousands of people were made to realize that they just took part in a crime. With ZERO media budget, the campaign was shared worldwide. Reached over 2 MILLION media impressions. Viewed by 500,000 criminals and counting. And received so many positive responses, that the campaign will run an extra year.
The illegal downloading of films is a crime hurting the local Philippine film industry. Globe, the leading purveyor of digital entertainment in the country, wanted to help stop it with Globe Piracy vs Piracy. Once a year, the Philippines holds the Metro Manila Film Festival, a showcase of original Filipino movies in cinemas nationwide. During this time, incidences of local film piracy increases. It was then that Globe decided to release ten local films as illegal downloads and streams on torrent sites, free movie pages, and free movie streaming sites. But each film had footage viewers did not expect to see - a cast or crew member "interrupts" the film and explains to the viewer how piracy has affected his job and the industry he works in. Each then ask the viewer to consider watching the film legally instead of just finding a new torrent or free movie website.