| Title | LOTTO |
| Brand | 7-ELEVEN |
| Product / Service | CLIQQ |
| Category | D01. Social Video |
| Entrant | GIGIL Taguig, THE PHILIPPINES |
| Idea Creation | GIGIL Taguig, THE PHILIPPINES |
| Media Placement | GIGIL Taguig, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Badong Abesamis | GIGIL | Partner |
| Herbert Hernandez | GIGIL | Partner |
| Heninah Salud | GIGIL | Art Director |
| Jeano Cruz | GIGIL | Head of Social |
| Edi Loyola | GIGIL | Head of Design |
| Isabel Prollamante | GIGIL | Partner |
| Wanda Pascua | GIGIL | Group Account Director |
| Mara Bernaldo | Freelance | Producer |
The video was posted on the 7-Eleven Facebook page, and was hardly boosted.
The use of 7-Eleven's eWallet surged by 36.7% due to the effort (419,837 in August vs. 362,688 the previous month when the film hadn't been posted).
7-Eleven seized the Filipino cultural behavior of grooming just one lotto number, and betting on it consistently--believing that not quitting on the same number is the surest way to win. Building on this, the spot urged people to join the 7-Eleven lotto on the proposition that it's easier to win in it because one only has to bet on two numbers (and not six, as in the national lotto).