| Title | JUMPING TO CONCLUSIONS |
| Brand | YKK CORPORATION |
| Product / Service | YKK FASTENING PRODUCTS |
| Category | D04. Brand / Product Video |
| Entrant | McCANN TOKYO, JAPAN |
| Idea Creation | McCANN TOKYO, JAPAN |
| Production | TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN |
| Production 2 | ANGEL FILMS Budapest, HUNGARY |
| Name | Company | Position |
|---|---|---|
| Isamu Nakamura | McCann Tokyo | Executive Creative Director |
| Keiichiro Takahashi | McCann Tokyo | Creative Director |
| Reika Kobayashi | McCann Tokyo | Art Director |
| Motoi Fujiwara | Tohokushinsha Film Corporation | Producer |
| Hazuki Aoki | Tohokushinsha Film Corporation | Production Manager |
| Sumire Matsumura | Freelance | International Coordinator |
| Yoshihisa Sato | THIRTIETH CO., LTD. | Music Producer |
| Seijirou Kaneko | Freelance | Offline Editor |
| Zsofia Kende | Angel Films | Executive Producer |
| Tibor Komlos | Angel Films | Bidding Producer |
| Kati Erekel | Angel Films | Line Producer |
| Lidi Kecskemethy | Angel Films | Production Manager |
| Karoly Ujj Meszaros | Angel Films | Director |
| Gergely Poharnok | Angel Films | 1st AD |
| Juli Nagy | Angel Films | Costume Designer |
| Peter Klimo | Angel Films | Costume Designer |
| Hilde Hildegard | Angel Films | Make up |
YKK’s zippers are both smooth and tough. This aspect was effectively expressed through a couple’s fight.
The film made people realize that there is a brand to zippers. It made people think about zippers being such a small detail of their everyday lives, and to appreicate the toughness of zippers. The film proved to be successful as it's been created in three different languages and shown at showrooms all over the world.
Promotion of YKK zipper that is always tough and smooth in any situation.