| Title | MUSICAL REVIEWS |
| Brand | BOSE |
| Product / Service | BOSE SOUNDLINK REVOLVE SPEAKER |
| Category | D04. Brand / Product Video |
| Entrant | GREY Singapore, SINGAPORE |
| Idea Creation | GREY Singapore, SINGAPORE |
| Production | FUSE ADVENTURES IN AUDIO Singapore, SINGAPORE |
| Production 2 | LOBO New York, USA |
| Name | Company | Position |
|---|---|---|
| Karn Singh | Grey Group, Singapore | Creative Director |
| Herbert Pradjaja | Grey Group, Singapore | Creative Group Head |
| Maurice Wee | Grey Group, Singapore | Creative Director |
| Marthinus Strydom | Grey Group, Singapore | Executive Creative Director |
| Keith Koh | Grey Group, Singapore | Associate Account Director |
| Konstantin Popovic | Grey Group, Singapore | Chief Executive Officer |
Hundreds of reviews of the product were gathered from across the world. To do that - we scoured Facebook, Twitter, Amazon and eBay and then shortlisted the most interesting reviews. The next step was to contact the author of each review for permission to use the review. Once we were given the green light, we sung out each review in different musical styles and stitched them together to form one musical track. From the time we were awarded the project to the time we completed it took 2 months and it ran in Japan, China, Singapore, Australia and New Zealand. Which meant collecting reviews from Japan and China to make the other 2 versions besides the English one.
Pending results from client.
With this piece of content, we aimed to reach out to all music lovers. Rather than shout about our features, we decided to turn actual consumer reviews about our product into an entertaining piece of content. To do that, hundreds of reviews of the product were gathered from across the world. For that - we scoured Facebook, Twitter, Amazon and eBay and then shortlisted the most interesting reviews to turn into one seamless piece of music.