Creative Execution

"The Seat with Lost Property”exhibition was held, which turned the stories collected from online H5 pages into offline realistic exhibition. The exhibition could find existence in FAW-VW auto 4S stores, large shopping malls and supermarket display areas, and art districts where people could join in discussions at any time, thus generated UGC contents further. At the same time, the exhibition itself has become a heated topic in communication, which helped dealers to do more promotion events.

Customer-based CRM system and dealer management system received desirable feedback. The client's final report expressed the satisfaction with the task which has been excellently completed and exceeded expectation. The specific data remains disclosed, due to the involvement of dealer management, the variance of statistic standards of different dealers, and the need of keeping confidential for customers.

In recognizing the situation of losing something on a car seat, we observed that the lost property was often associated with special stories and emotions,which would inspire people to hunt for their memories. All of these gave rise to "The Seat with Lost object” exhibition, which, by displaying the lost property on car seat and the stories behind, attracted the audience to become part of the stories. Online campaigns launched along with the plot of “looking for something and hunting for someone " in “ The Hunting Genius " , and produced offline landing contents, thus breaking through the key links between the two.