| Title | WORLD FOOD INDIA |
| Brand | MINISTRY OF FOOD PROCESSING INDIA |
| Product / Service | WORLD FOOD INDIA |
| Category | H01. Integrated Multi-Platform Campaign (Online & Offline) |
| Entrant | GUTENBERG COMMUNICATIONS New Delhi, INDIA |
| Idea Creation | GUTENBERG COMMUNICATIONS New Delhi, INDIA |
| Media Placement | GUTENBERG COMMUNICATIONS New Delhi, INDIA |
| Production | GUTENBERG COMMUNICATIONS New Delhi, INDIA |
| Name | Company | Position |
|---|---|---|
| Amardeep Singh | Gutenberg | COO |
| Sadia Salam | Gutenberg | ASSOCIATE DIRECTOR |
| Harjot Dhawan | Gutenberg | Senior Account Manager |
| Ankur Jain | Gutenberg | Account Executive |
| Aaditya Singh | Gutenberg | Senior Visualiser |
The idea was to project India as a food factory of the world. To build awareness of Indian food industry’s strategic strengths and potential. The amplification of visibility of food policy, investment reforms, and ease of doing business in India. The major factor that was kept in mind, to build India’s image as the global investment destination with amply produce of unprocessed food.
Website: Complete information on the event and benefits of participation, target towards various different target audience - July 2017 Social Media was created to engage with the audiences regularly and share reason to participate months before event. The campaigns were a good mix of emotional campaign and business focused campaigns - Sep 2017 to Nov 2018 Target Facebook, Twitter, Instagram and over 1000 influencer blogs To keep the momentum multiple levels of engagement were planned starting from: • Influencer event before the Live Social Media updates, Twitter live. • Guinness World Record was planned and attempted along with was live stream on all social media platforms. Influencer coordination and monitoring Paid Media Planning, Execution and Monitoring – Facebook, Twitter, Google AdWords
Registrations: 4000+ B2B audiences for the event Website Engagement: 300,000+ (from August 2017 to Nov 2017) Website and Social Media Impressions: 100 Million + Followers: Increased upto 350,000+ MUS's Worth 18 Billion US dollar's signed
The Target audience were Investors, Global Brands in food processing and food producer from India as well as other nations. The approach was to identify customer cohorts, detail out their persona and study the sentiment analysis. We defined the personality of our brand on social media based on the data available and designed the campaign to strike the emotional quotient of the target audience showcasing the social as well as the business value in investment. Social media platforms, both paid and earned media were used, in tune with website, to draw maximum attention of our target audience in the minimum time period.