Creative Execution

Execution: Timeline and Implementation: *15 days before 803, we planned a different game for each day and invited friends to play together. *Friends were “cool points”. No matter if you were playing “Electric Current Avoider” on an ultra-slim laptop or “Big Wind Blows” on 3D fans, participants could use each other or work with each other to collect “cool points” together. *These points could be used as friendship currency to make new friends, curry favor with colleagues, or bribe your girlfriend’s little sister… *Finally, on Acer Day, everyone could exchange their “cool points” for gifts, get discounts and draw for big prizes… Placement and Scale: The campaign was promoted heavily for a whole month, both online and offline.Across 14 countries,We created a “friendship warmer” in the APAC.

Results: Reach and Engagement: *Across 14 countries, with nearly 100 reports on the campaign and around 8 million views of the video, we engaged more than 10 million people during Acer Day campaign in total. Sales: *The sales in August increased from 208 million USD last year to nearly 233 million USD in 2017, about 12% growth. *The result doubled client's original sales target! Achievement against business targets: *Through the games, participants could get to know Acer products even better. The friendships collection program created high expectations among friends for 803. *Acer Day reminded us that friends always accompany us through challenge after challenge. They make every day cooler, and let us win more points in life!

Data gathering and Target audience: Across 14 countries(China, Taiwan, India, Indonesia, Japan, Korea, Thailand, Philippines, Malaysia, Singapore, Vietnam, Australia, New Zealand, Hong Kong)more than 1,000 ethnic groups and 4 billion people. Insight /Relevance to platform: We found out that, even though in the Asia-Pacific region we might have different cultures, religions, and languages, in some ways we were the same. We all love to share, to connect, to “like” and “be liked” to participate and experience… There’s never been a generation like this when friends are so important. No matter if it’s real or virtual, we want to be with our friends anytime, anywhere. Idea /Approach: We turn Acer’s Consumer Reward Program into a lively friendship carnival! Creating a day especially for friendships—Acer Day! During this period, friends were “cool points”. We encouraged everyone to bring all their friends to cultivate good relationships and work together for mutual benefits.