Brief Explanation

Mumbai, a crowded city with not just people but many strays. Strays that get neglected and over period of time get seen as nuisance, but not by all. World For All through their adoption camp wanted to change that by finding loving homes for strays. In the fast paced city people always complain about not having time or space to do more. Taking this insight forward we decided to use negative space in our communication to simply illustrate the point. While the play of negative positive illustrated that there is always room, the message urged people of attend Adoptathon. The event saw more footfalls than the previously held event the year before. Apart from students many families with kids came to spend time with animals and a staggering number of homeless animals got adopted in a single day. Calls and inquiries have been pouring in ever since, as more strays find a new loving home.