Product / ServiceEBAY INDIA
CategoryA01. Creative Effectiveness
Idea Creation BBDO INDIA Mumbai, INDIA


Name Company Position
Josy Paul BBDO India Chairman & CCO
Ajai Jhala BBDO India Chief Executive Officer
Hemant Shringy BBDO India Executive Creative Director
Rajat Mendhi BBDO India Executive Vie President - Planning
Sandeep Sawant BBDO India Executive Creative Director
Rajesh Sikroria BBDO India President
Manisha Sain BBDO India Associate Vice President - Planning
Balakrishna Gajelli BBDO India Sr. Creative Director
Karan Nair BBDO India Sr. Copywriter
Luiza Rodriguez BBDO India Sr. Account Executive
Vijay Kumar Vasala BBDO India Sr. Art Director
Samiya Dalwai BBDO India Art Director
KV Krishna BBDO India Agency Producer
Hitesh Shah BBDO India Head of Production
Rajeev Mohite BBDO India Studio Visual Editor
BBDO Studio Team BBDO India Production
Pooja Daga BBDO India Jr. Copywriter
Sudhir Pandey BBDO India Producer

Brief Explanation

This is the story of how eBay, an e-retailer, drowned out by deep-pocketed competitors, made a comeback in the busiest and noisiest annual shopping season – Diwali. With #ThingsDontJudge – a movement for deeper social change that encouraged Indians to boldly challenge social prejudices with eBay’s 100 million things, eBay turned its back on the category’s obsession with selling aspirations, choosing instead, inspiration. In doing so with just a fraction of category media spends, eBay generated best in category social engagement and direct traffic to accelerate sales that had earlier been stagnant.