Product / ServiceVISA DEBIT
CategoryA01. Creative Effectiveness
Idea Creation BBDO INDIA Mumbai, INDIA


Name Company Position
Josy Paul BBDO India Chairman & CCO
Ajai Jhala BBDO India Chief Executive Officer
Hemant Shringy BBDO India Executive Creative Director
Sandeep Sawant BBDO India Executive Creative Director
Rajesh Sikroria BBDO India President
Rajat Mendhi BBDO India Executive Vie President - Planning
Manisha Sain BBDO India Associate Vice President - Planning
Balakrishna Gajelli BBDO India Sr. Creative Director
Yash Modi BBDO India Group Head - Copy
Shonali Hazari BBDO India Sr. Account Executive
Shrutika Sinha BBDO India Account Director
Hitesh Shah BBDO India Head of Production
Vijay Kumar Vasala BBDO India Sr. Art Director
Rajeev Mohite BBDO India Studio Visual Editor
KV Krishna BBDO India Agency Producer
BBDO Studio Team BBDO India Production
Debajyoti Dutta BBDO India EVP, Account Management
Samiya Dalwai BBDO India Art Director
Yash Rege BBDO India Associate Creative Director
Pintu Bisoyi BBDO India Art Director
Mahendra Rajput BBDO India Art Director

Brief Explanation

Great marketing transcends functional messages, capturing the zeitgeist of the moment. On November 8th, 2016, when the government banned 86% of India’s currency in circulation throwing its people into the chaos of ATM queues, Visa through #KindnessIsCashless tapped into the goodness emerging out of this collective suffering. The campaign inspired over 1.27 million people to become its ambassadors to help Indians out of ATM queues, directly led to rise in preference for Visa in this cash-loving nation and more than doubled Visa debit card retail transactions – far ahead of competition.