| Title | DETTOL GERMBURSTERS |
| Brand | RB - DETTOL |
| Product / Service | DETTOL |
| Category | A01. Creative Effectiveness |
| Entrant | McCANN INDIA Mumbai, INDIA |
| Idea Creation | McCANN INDIA Mumbai, INDIA |
| Production | McCANN INDIA Mumbai, INDIA |
| Name | Company | Position |
|---|---|---|
| Prateek Bhardwaj | McCann Worldgroup, India | Executive Vice President & National Creative Director |
| Kapil Batra | McCann Worldgroup, India | Executive Creative Director |
| Jitender Dabas | McCann Worldgroup, India | Chief Strategy Officer |
| Vibha Gupta | McCann Worldgroup, India | Regional Planning Director |
| Rohit Devgun | McCann Worldgroup, India | Executive Creative Director |
| Ashish Nath | McCann Worldgroup, India | Creative Director |
| Vaibhav Pandey | McCann Worldgroup, India | Creative Team Leader |
| Musfar Khan | McCann Worldgroup, India | Creative Team Leader |
| Chandan Kumar | McCann Worldgroup, India | Art Director |
| Jeet Kalra | McCann Worldgroup, India | Production Head |
| Satish Kataria | McCann Worldgroup, India | Editor |
One of the major sources of entertainment for Indians are fairs and melas. However, they are also one of the major sources of illness for children. RB’s leading hygiene brand, Dettol, was quick to recognize the need to intervene and provide a solution that would keep children safe and away from preventable diseases such as diarrhea. Through an innovative and fun filled solution, Dettol was able to reach where a mass advertising campaigns could not. This resulted in a massive increase in penetration for the brand and also engaged children at a never before seen scale.