Spikes Asia 2023

Title Brand Product / Service	Entrant Company	Location	Award
A01 Creative Effectiveness
THE CHILD REPLACEMENT PROGRAMME MARS NZ PEDIGREE	COLENSO BBDO Auckland	NEW ZEALAND	Creative Effectiveness Spike
THE BILLION POINT GIVEAWAY VELOCITY FREQUENT FLYER FREQUENT FLYER PROGRAM	CHE PROXIMITY Melbourne	AUSTRALIA	Grand Prix
THE HEARING TEST IN DISGUISE COCHLEAR COCHLEAR HEARING IMPLANTS	CHE PROXIMITY Melbourne	AUSTRALIA	Short List
HUNGERITHM SNICKERS SNICKERS	CLEMENGER BBDO MELBOURNE	AUSTRALIA	Short List
REMAKE THE BOXER PEPSICO STING	BBDO PAKISTAN Lahore	PAKISTAN	Short List
A02 Creative Effectiveness for Good
IMMUNITY CHARM MINISTRY OF PUBLIC HEALTH, AFGHANISTAN INNOVATIVE HEALTH TRACKER	McCANN INDIA Mumbai	INDIA	Short List
A03 Long-Term Creative Effectiveness
#SHARETHELOAD P&G INDIA ARIEL MATIC	BBDO INDIA Mumbai	INDIA	Creative Effectiveness Spike