Title Brand Product / Service Entrant Company Location Award
A01 Food & Drink
MY STRAW
BINGGRAE BANANA-FLAVORED MILK
BANANA-FLAVORED MILK
INNORED Seoul SOUTH KOREA
Short List
FIGHT FOR TERRITORY
LION
STEINLAGER
DDB NEW ZEALAND Auckland NEW ZEALAND
Bronze
A03 Healthcare
HEARPRINT
COCHLEAR
COCHLEAR HEARING IMPLANTS
CHE PROXIMITY Melbourne AUSTRALIA
Short List
BLINK TO SPEAK
ASHA EK HOPE & NEUROGEN BRAIN & SPINE INSTITUTE
BLINK TO SPEAK EYE LANGUAGE BOOK
TBWA\INDIA Mumbai INDIA
Bronze
A04 Consumer Durables
STEAL PROPERE
ADIDAS JAPAN K.K.
PROPHERE
TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
Short List
A05 Automotive
CAR CURLING
HYUNDAI MOTOR COMPANY
HYUNDAI MOTOR COMPANY
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
AUTOADS
CARSALES.COM.AU
ONLINE AUTOMOTIVE CLASSIFIEDS
CHE PROXIMITY Melbourne AUSTRALIA
Silver
A06 Retail
MAKING THE LIST
LEGO
LEGO
CHE PROXIMITY Melbourne AUSTRALIA
Short List
A07 Travel
AUSSIE NEWS TODAY
TOURISM AUSTRALIA
AUSTRALIA
CLEMENGER BBDO SYDNEY AUSTRALIA
Short List
PALAU PLEDGE
PALAU LEGACY PROJECT
PALAU PLEDGE
HOST/HAVAS Sydney AUSTRALIA
Grand Prix
A11 Consumer Services
720 HOURS OF YOUTH
Y!MOBILE
Y!MOBILE
HAKUHODO KETTLE INC Tokyo JAPAN
Short List
SAY IT TIKA
VODAFONE NEW ZEALAND
BRAND
FCB NEW ZEALAND Auckland NEW ZEALAND
Silver
INCONVENIENCE STORES
SWANN INSURANCE
MOTORCYCLE INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA
Bronze
A12 Corporate Social Responsibility (CSR) / Corporate Image
THE UNIVERSAL LANGUAGE OF PAIN
MERCEDES-BENZ (THAILAND) ,THAIHEALTH
MERCEDES-BENZ SPRINTER
BBDO BANGKOK THAILAND
Short List
PROJECT FREE PERIOD
STAYFREE
SANITARY NAPKINS
DDB MUDRA Mumbai INDIA
Bronze
PRIDE JERSEY
AIG JAPAN
CSR
TBWA\HAKUHODO INC. Tokyo JAPAN
Short List
MY CRAYON PROJECT
SHISEIDO
NO PRODUCT
R/GA TOKYO JAPAN
Silver
SINDOOR KHELA - NO CONDITIONS APPLY
THE TIMES OF INDIA
NEWSPAPER
FCBULKA Gurgaon INDIA
Bronze
A13 Not-for-profit / Charity / Government
PROJECT REVOICE
THE ALS ASSOCIATION
PROJECT REVOICE
BWM DENTSU Sydney AUSTRALIA
Bronze
DISAPPEARING PERSON ALERTS
QUEENSLAND POLICE SERVICE
DISAPPEARING PERSON ALERTS
BWM DENTSU Melbourne AUSTRALIA
Short List
RE:SCAM
NETSAFE
CYBER SECURITY
DDB NEW ZEALAND Auckland NEW ZEALAND
Bronze
B02 Use of Ambient Media: Small Scale
SELFIESTIX
MARS NZ
PEDIGREE DENTASTIX
COLENSO BBDO Auckland NEW ZEALAND
Gold
SIP SAFE
MONASH UNIVERSITY
SIP SAFE
Y&R ANZ Melbourne AUSTRALIA
Short List
FRIED CHICKEN BATH BOMBS
KFC
KFC FRIED CHICKEN BATH BOMBS
GEOMETRY GLOBAL Tokyo JAPAN
Short List
MY CRAYON PROJECT
SHISEIDO
NO PRODUCT
R/GA TOKYO JAPAN
Silver
B03 Use of Ambient Media: Large Scale
STEAL PROPERE
ADIDAS JAPAN K.K.
PROPHERE
DENTSU INC. Tokyo JAPAN
Short List
THE REVERSE GLOBAL WARMING PROJECT
GREENPEACE INTERNATIONAL GREENPEACE AUSTRALIA PACIFIC
THE REVERSE GLOBAL WARMING PROJECT
OGILVY SINGAPORE SINGAPORE
Short List
THE BRIDAL UNIFORM
UN WOMEN / ALI XEESHAN THEATER STUDIO
ANTI-CHILD-MARRIAGES
BBDO PAKISTAN Lahore PAKISTAN
Short List
INCONVENIENCE STORES
SWANN INSURANCE
MOTORCYCLE INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA
Bronze
B05 Use of Print / Outdoor
FIGHT FOR TERRITORY
LION
STEINLAGER
DDB NEW ZEALAND Auckland NEW ZEALAND
Gold
B06 Use of Technology
PROJECT REVOICE
THE ALS ASSOCIATION
PROJECT REVOICE
BWM DENTSU Sydney AUSTRALIA
Short List
RE:SCAM
NETSAFE
CYBER SECURITY
DDB NEW ZEALAND Auckland NEW ZEALAND
Silver
C01 Use of Digital Platforms
RE:SCAM
NETSAFE
CYBER SECURITY
DDB NEW ZEALAND Auckland NEW ZEALAND
Bronze
AUTOADS
CARSALES.COM.AU
ONLINE AUTOMOTIVE CLASSIFIEDS
CHE PROXIMITY Melbourne AUSTRALIA
Bronze
C02 Use of Mobile
SELFIESTIX
MARS NZ
PEDIGREE DENTASTIX
COLENSO BBDO Auckland NEW ZEALAND
Gold
DISAPPEARING PERSON ALERTS
QUEENSLAND POLICE SERVICE
DISAPPEARING PERSON ALERTS
BWM DENTSU Melbourne AUSTRALIA
Short List
BIRD HEARING TEST
PANASONIC
HEARING AID
HAKUHODO INC. Tokyo JAPAN
Short List
C03 Use of Social Platforms
AUSSIE NEWS TODAY
TOURISM AUSTRALIA
AUSTRALIA
CLEMENGER BBDO SYDNEY AUSTRALIA
Short List
DISAPPEARING PERSON ALERTS
QUEENSLAND POLICE SERVICE
DISAPPEARING PERSON ALERTS
BWM DENTSU Melbourne AUSTRALIA
Short List
#REPRESENTLOVE
TINDER
TINDER
MARCEL SYDNEY AUSTRALIA
Short List
C04 Real-time Response
MARRIAGE EQUALITY - 'FOR EVERY BACHELOR AND BACHELORETTE'
THE EQUALITY CAMPAIGN AUSTRALIA
MARRIAGE EQUALITY AUSTRALIA
THE EQUALITY CAMPAIGN Sydney AUSTRALIA
Short List
C05 Co-creation & User Generated Content
WASTELAND WITH A V
FRUCOR
V ENERGY DRINK
TKT SYDNEY AUSTRALIA
Short List
SIT IMPROPER
P&G
WHISPER ULTRA SOFT
LEO BURNETT INDIA Mumbai INDIA
Short List
D02 Data-driven Targeting
MAKING THE LIST
LEGO
LEGO
CHE PROXIMITY Melbourne AUSTRALIA
Bronze
HEARPRINT
COCHLEAR
COCHLEAR HEARING IMPLANTS
CHE PROXIMITY Melbourne AUSTRALIA
Short List
D03 Use of Real-time Data
MAKE IT METAL
SONY MUSIC LABELS (JAPAN) INC.
CROSSFAITH (MUSIC ARTISTS)
OGILVY JAPAN Tokyo JAPAN
Short List
E01 Acquisition & Retention
HAUNTED M&M’S®
MARS NZ
M&M'S
COLENSO BBDO Auckland NEW ZEALAND
Short List
E02 Launch / Re-launch
PROJECT REVOICE
THE ALS ASSOCIATION
PROJECT REVOICE
BWM DENTSU Sydney AUSTRALIA
Short List
THE IKEA HUMAN CATALOGUE
IKEA
IKEA CATALOGUE
BBH Singapore SINGAPORE
Bronze
F02 Art Direction / Design
THE BULLETPROOF NOVEL
SOC OUTREACH
GIRLS' EDUCATION
BBDO PAKISTAN Lahore PAKISTAN
Short List
F03 Experience Design
FIGHT FOR TERRITORY
LION
STEINLAGER
DDB NEW ZEALAND Auckland NEW ZEALAND
Silver
G01 Integrated Campaign Led by Direct
SELFIESTIX
MARS NZ
PEDIGREE DENTASTIX
COLENSO BBDO Auckland NEW ZEALAND
Bronze
GOULBURN VALLEY FOOD TOURS
SPC ARDMONA
GOULBURN VALLEY FRUIT
SPC ARDMONA Melbourne AUSTRALIA
Short List
PALAU PLEDGE
PALAU LEGACY PROJECT
PALAU PLEDGE
HOST/HAVAS Sydney AUSTRALIA
Gold
AUTOADS
CARSALES.COM.AU
ONLINE AUTOMOTIVE CLASSIFIEDS
CHE PROXIMITY Melbourne AUSTRALIA
Short List
G02 Low Budget / High Impact Campaign
THE BRIDAL UNIFORM
UN WOMEN / ALI XEESHAN THEATER STUDIO
ANTI-CHILD-MARRIAGES
BBDO PAKISTAN Lahore PAKISTAN
Short List
THE ANTI-BULLYING BULLYING VIDEOS
VOICE OF THE CHILDREN
VOICE OF THE CHILDREN
LEO BURNETT MALAYSIA Kuala Lumpur MALAYSIA
Short List