Title Brand Product / Service Entrant Company Location Award
A05 Automotive
BORN THIS WAY
NULON / NULON MOTOR OILS
NULON Sydney AUSTRALIA
C03 Use of Social Platforms
BORN THIS WAY
NULON / NULON MOTOR OILS
NULON Sydney AUSTRALIA
G02 Low Budget / High Impact Campaign
BORN THIS WAY
NULON / NULON MOTOR OILS
NULON Sydney AUSTRALIA
G01 Integrated Campaign Led by Direct
CHANGING HOUSEWORK FROM A JOB TO JOY
PROCTER AND GAMBLE JAPAN KK / JOY(DISHWASHING DETERGENT)
DENTSU INC. Tokyo JAPAN
A01 Food & Drink
PLAY WITH YOUR FOOD
LOTTE / SOH
DENTSU INC. Tokyo JAPAN
B02 Use of Ambient Media: Small Scale
PLAY WITH YOUR FOOD
LOTTE / SOH
DENTSU INC. Tokyo JAPAN
C05 Co-creation & User Generated Content
PLAY WITH YOUR FOOD
LOTTE / SOH
DENTSU INC. Tokyo JAPAN
A11 Consumer Services
MACH JOBS
LIVESENSE / CORPORATE ADVERTISING
DENTSU INC. Tokyo JAPAN
B03 Use of Ambient Media: Large Scale
STEAL PROPERE
ADIDAS JAPAN K.K. / PROPHERE
DENTSU INC. Tokyo JAPAN
Short List
A04 Consumer Durables
HOTEL HIGHWAY
TWO INC. / SLEEPDAYS
HAKUHODO KETTLE INC Tokyo JAPAN
B01 Mailing
ETERNAL RECIPES
UNCLE BEN'S / RECIPE BOOK
CLEMENGER BBDO SYDNEY AUSTRALIA
A07 Travel
AUSSIE NEWS TODAY
TOURISM AUSTRALIA / AUSTRALIA
CLEMENGER BBDO SYDNEY AUSTRALIA
Short List
A09 Media / Entertainment
MAKE IT METAL
SONY MUSIC LABELS (JAPAN) INC. / CROSSFAITH (MUSIC ARTISTS)
OGILVY JAPAN Tokyo JAPAN
B06 Use of Technology
MAKE IT METAL
SONY MUSIC LABELS (JAPAN) INC. / CROSSFAITH (MUSIC ARTISTS)
OGILVY JAPAN Tokyo JAPAN
D03 Use of Real-time Data
MAKE IT METAL
SONY MUSIC LABELS (JAPAN) INC. / CROSSFAITH (MUSIC ARTISTS)
OGILVY JAPAN Tokyo JAPAN
Short List
A13 Not-for-profit / Charity / Government
RAINBOW NAMES
SHANGHAI PRIDE / LGBT NON-PROFIT ORGANIZATION
WUNDERMAN Shanghai CHINA
A02 Other FMCG
ICE-COLD SHAVING
SCHICK JAPAN K.K. / SCHICK HYDRO5 PREMIUM
J. WALTER THOMPSON JAPAN Tokyo JAPAN
C02 Use of Mobile
SELFIESTIX
MARS NZ / PEDIGREE DENTASTIX
COLENSO BBDO Auckland NEW ZEALAND
Gold Spike
F02 Art Direction / Design
THE MAINLAND 2000-PIECE VOUCHER
FONTERRA BRANDS NZ / MAINLAND
COLENSO BBDO Auckland NEW ZEALAND
E01 Acquisition & Retention
HAUNTED M&M’S®
MARS NZ / M&M'S
COLENSO BBDO Auckland NEW ZEALAND
Short List
A12 Corporate Social Responsibility (CSR) / Corporate Image
HEARTBREAK STICKERS
SINGAPORE CANCER SOCIETY / ANTI-SMOKING CAMPAIGN
OGILVY SINGAPORE SINGAPORE
D02 Data-driven Targeting
EXPERIMENT FOR THE SMART
TENCENT / TENCENT
TENCENT Shenzhen CHINA
B05 Use of Print / Outdoor
OYSTER KANJI DICTATION
HIROSHIMA PREFECTURE / HIROSHIMA TOURISM
I&S BBDO Tokyo JAPAN
E02 Launch / Re-launch
M ART M'S
MARS JAPAN / M&M’S®
BBDO JAPAN Tokyo JAPAN
C04 Real-time Response
DUSTSEE
SEOUL METROPOLITAN GOVERNMENT / PUBLIC HEALTH AND SAFETY AWARENESS
CHEIL WORLDWIDE Seoul SOUTH KOREA
F03 Experience Design
THE FRAME GALLERY
SAMSUNG ELECTRONICS / THE FRAME
CHEIL WORLDWIDE Seoul SOUTH KOREA
C01 Use of Digital Platforms
THE PASSPORT TAKE-OFF
QANTAS / QANTAS FLIGHTS
BWM DENTSU Sydney AUSTRALIA
A03 Healthcare
SCOOP TO KILL
THAI HEALTH PROMOTION FOUNDATION / THAI HEALTH PROMOTION FOUNDATION
LEO BURNETT Bangkok THAILAND
A06 Retail
FULL STOP DELIVERY
MCDONALD'S / MCDELIVERY
TBWA\THAILAND Bangkok THAILAND
A10 B2B
GODADDY: RAY'S FLAMIN' HOT SAUCE
GODADDY / GODADDY WEBSITE BUILDER
WITH COLLECTIVE Sydney AUSTRALIA
D01 Data Strategy
TRAVEL ZODIAC
CATHAY PACIFIC AIRWAYS / CATHAY PACIFIC AIRWAYS
McCANN HONG KONG HONG KONG
A09 Media / Entertainment
THE SECOND SCREEN BULLET: SHOW LAPSERS SWITCH BACK TO PRIMETIME TV SHOW AT 40% H
VIACOM 18 MEDIA PVT. LIMITED / TV SHOW
RED BRICK LANE MARKETING SOLUTIONS PVT. LTD. Bangalore INDIA
D01 Data Strategy
LITTLE MOMENTS. BIGGER THINGS
SAMSUNG / GALAXY NOTE 8
PUBLICIS SINGAPORE SINGAPORE
D02 Data-driven Targeting
GOOGLE MAPS 2-WHEELER
GOOGLE / GOOGLE MAPS
TOASTER LIMITED SINGAPORE BRANCH SINGAPORE
C04 Real-time Response
MARRIAGE EQUALITY - 'FOR EVERY BACHELOR AND BACHELORETTE'
THE EQUALITY CAMPAIGN AUSTRALIA / MARRIAGE EQUALITY AUSTRALIA
THE EQUALITY CAMPAIGN Sydney AUSTRALIA
Short List
A10 B2B
SENDING THE MOST INFLUENTIAL EXECUTIVES THE ‘VOICE OF THEIR CUSTOMERS’
MEDALLIA / MEDALLIA EXPERIENCE CLOUD
APPARENT Redfern AUSTRALIA
D03 Use of Real-time Data
YEAR WITH UBER
UBER / YEAR WITH UBER
R/GA SINGAPORE SINGAPORE
A02 Other FMCG
CLOUD CREAM CONE
NIVEA / CLOUD CLEANSING MOUSSE
MATCH Shanghai CHINA
A06 Retail
DEAR COURIER, HAVE A SMILE LUNCH!
EBAY KOREA / SMILE LUNCHBOX
CHEIL WORLDWIDE Seoul SOUTH KOREA
A03 Healthcare
FITTLE - THE FIRST 3D PRINTED BRAILLE PUZZLE
LV PRASAD EYE INSTITUTE/RAVENSBURGER, WHO COLLABORATION CENTRE / FITTLE
SERVICEPLAN INDIA Gurgaon INDIA
A05 Automotive
SEED OUR FUTURE
BMW GROUP JAPAN / BMWI3
J. WALTER THOMPSON JAPAN Tokyo JAPAN
C01 Use of Digital Platforms
#POWERLESSQUEEN
PROJECT NANHI KALI / NON PROFIT ORGANISATION
WATCONSULT Mumbai INDIA
F02 Art Direction / Design
THE BULLETPROOF NOVEL
SOC OUTREACH / GIRLS' EDUCATION
BBDO PAKISTAN Lahore PAKISTAN
Short List
A04 Consumer Durables
MAN ON THE CURTAIN
LEOPALACE21 CORPORATION / MAN ON THE CURTAIN
DENTSU INC. Tokyo JAPAN
F03 Experience Design
MAN ON THE CURTAIN
LEOPALACE21 CORPORATION / MAN ON THE CURTAIN
DENTSU INC. Tokyo JAPAN
B05 Use of Print / Outdoor
FIGHT FOR TERRITORY
LION / STEINLAGER
DDB NEW ZEALAND Auckland NEW ZEALAND
Gold Spike
A12 Corporate Social Responsibility (CSR) / Corporate Image
PREDICT TO PREVENT
SAMSUNG / DEPRESSION AWARENESS CAMPAIGN
BBDO BANGKOK THAILAND
A07 Travel
52 MAYORS OF DANZHAI
DALIAN WANDA GROUP CO.,LTD. / WANDA DANZHAI VILLAGE
OGILVY BEIJING CHINA
E02 Launch / Re-launch
PROJECT REVOICE
THE ALS ASSOCIATION / PROJECT REVOICE
BWM DENTSU Sydney AUSTRALIA
Short List
A13 Not-for-profit / Charity / Government
PEEKABOO MASK
SEOUL METROPOLITAN GOVERNMENT / PEEKABOO MASK
CHEIL WORLDWIDE Seoul SOUTH KOREA