Spikes Asia 2022

Title Brand Product / Service	Entrant Company	Location	Award
B06 Use of Technology
CHATTY SCHOOL BUS HYUNDAI MOTOR COMPANY HYUNDAI PR	HYUNDAI MOTOR COMPANY Seoul	SOUTH KOREA
PROJECT REVOICE THE ALS ASSOCIATION PROJECT REVOICE	BWM DENTSU Sydney	AUSTRALIA	Short List
JAPAN – INTERACTIVE VISION JAPAN NATIONAL TOURISM ORGANIZATION VISIT JAPAN	ENJIN Tokyo	JAPAN
RE:SCAM NETSAFE CYBER SECURITY	DDB NEW ZEALAND Auckland	NEW ZEALAND	Silver
ALIVE AD BOARD FUJI TELEVISION NETWORK, INC. HIT VARIETY SHOW “VS ARASHI”	DENTSU INC. Tokyo	JAPAN
YUMMY SAKE / TASTE FIRST. LABEL SECOND. MIRAI SAKE STORE, LTD. YUMMY SAKE	HAKUHODO I-STUDIO Tokyo	JAPAN
PEPSI FOOTBALL CHALLENGE SUNTORY PEPSICO BEVERAGE (THAILAND) CO., LTD PEPSI	MINDSHARE THAILAND Bangkok	THAILAND
SAMSUNG'S EMOJI FACELIFT SAMSUNG GALAXY S9 AND S9+	LEO BURNETT SYDNEY	AUSTRALIA
C01 Use of Digital Platforms
THE PASSPORT TAKE-OFF QANTAS QANTAS FLIGHTS	BWM DENTSU Sydney	AUSTRALIA
#POWERLESSQUEEN PROJECT NANHI KALI NON PROFIT ORGANISATION	WATCONSULT Mumbai	INDIA
NBA QMQ : QIU MI QUAN NBA CHINA NBA QMQ LOYALTY PROGRAM	AKQA Shanghai	CHINA
RE:SCAM NETSAFE CYBER SECURITY	DDB NEW ZEALAND Auckland	NEW ZEALAND	Bronze
FULL STOP DELIVERY MCDONALD'S MCDELIVERY	TBWA\THAILAND Bangkok	THAILAND
A DIFFERENT LENS MONASH UNIVERSITY DEGREE	Y&R ANZ Melbourne	AUSTRALIA
AUTOADS CARSALES.COM.AU ONLINE AUTOMOTIVE CLASSIFIEDS	CHE PROXIMITY Melbourne	AUSTRALIA	Bronze
C02 Use of Mobile
SELFIESTIX MARS NZ PEDIGREE DENTASTIX	COLENSO BBDO Auckland	NEW ZEALAND	Gold
WE REMIT TENCENT WE REMIT	TENCENT Shenzhen	CHINA
EXPERIMENT FOR THE SMART TENCENT TENCENT	TENCENT Shenzhen	CHINA
DISAPPEARING PERSON ALERTS QUEENSLAND POLICE SERVICE DISAPPEARING PERSON ALERTS	BWM DENTSU Melbourne	AUSTRALIA	Short List
PREDICT TO PREVENT SAMSUNG DEPRESSION AWARENESS CAMPAIGN	BBDO BANGKOK	THAILAND
MOM’S WAKE-UP CALL CENTER KDDI CORPORATION AU MOBILE	I&S BBDO Tokyo	JAPAN
BIRD HEARING TEST PANASONIC HEARING AID	HAKUHODO INC. Tokyo	JAPAN	Short List
DONATE YOUR FACE OPERATION SMILE/TENCENT FOUNDATION OPERATION SMILE PROJECT	CHEIL WORLDWIDE Beijing	CHINA
THE MEETUP TICKET TOKYO TOWER TOKYO TOWER TOP DECK TOUR	DENTSU INC. Tokyo	JAPAN
CAT CRITIC - GIVING CATS A VOICE FRISKIES CAT FOOD	McCANN SYDNEY	AUSTRALIA
CHUG CHUG ON CHUK CHUK PEPSICO PEPSI	MINDSHARE Gurgaon	INDIA
WHATSAPPING TO FITNESS – THE QUAKER WAY PEPSICO QUAKER OATS	MINDSHARE Gurgaon	INDIA
ACTIVATING INFECTION ALERT SYSTEM IN RURAL INDIA HINDUSTAN UNILEVER LIMITED LIFEBUOY	MINDSHARE Mumbai	INDIA
C03 Use of Social Platforms
BORN THIS WAY NULON NULON MOTOR OILS	NULON Sydney	AUSTRALIA
MACH JOBS LIVESENSE CORPORATE ADVERTISING	DENTSU INC. Tokyo	JAPAN
720 HOURS OF YOUTH Y!MOBILE Y!MOBILE	HAKUHODO KETTLE INC Tokyo	JAPAN
AUSSIE NEWS TODAY TOURISM AUSTRALIA AUSTRALIA	CLEMENGER BBDO SYDNEY	AUSTRALIA	Short List
A MEME GALLERY TENCENT TENCENT CHARITY	TENCENT Shenzhen	CHINA
DISAPPEARING PERSON ALERTS QUEENSLAND POLICE SERVICE DISAPPEARING PERSON ALERTS	BWM DENTSU Melbourne	AUSTRALIA	Short List
#POWERLESSQUEEN PROJECT NANHI KALI NON PROFIT ORGANISATION	WATCONSULT Mumbai	INDIA
PROJECT FREE PERIOD STAYFREE SANITARY NAPKINS	DDB MUDRA Mumbai	INDIA
GABBIE, THE ANTI-HARASSMENT CHATBOT GABRIELA GABRIELA PHILIPPINES	DENTSU JAYME SYFU Makati City	THE PHILIPPINES
HIDDEN VIOLENCE PHOTO KAPAL PEREMPUAN DOMESTIC VIOLENCE ONLINE ACTIVATION	HAKUHODO INDONESIA Jakarta	INDONESIA
#REPRESENTLOVE TINDER TINDER	MARCEL SYDNEY	AUSTRALIA	Short List
SACRIFICE FOR THE CROWN NETFLIX THE CROWN: NETFLIX'S ORIGINAL SERIES	RABBIT DIGITAL GROUP Bangkok	THAILAND
UNSUAY PRUDENTIAL PRUCANCERX	BONSEY JADEN Kuala Lumpur	MALAYSIA
GRANNIE VLOGGER AUSTRALIAN MARRIAGE EQUALITY GROUP AUSTRALIAN MARRIAGE EQUALITY	TBWA\MELBOURNE	AUSTRALIA
#FUELFORTHEREALFIT QUAKER OATS QUAKER OATS	BBDO INDIA Gurgaon	INDIA
C04 Real-time Response
DUSTSEE SEOUL METROPOLITAN GOVERNMENT PUBLIC HEALTH AND SAFETY AWARENESS	CHEIL WORLDWIDE Seoul	SOUTH KOREA
MARRIAGE EQUALITY - 'FOR EVERY BACHELOR AND BACHELORETTE' THE EQUALITY CAMPAIGN AUSTRALIA MARRIAGE EQUALITY AUSTRALIA	THE EQUALITY CAMPAIGN Sydney	AUSTRALIA	Short List
HYUNDAI CHEERING STADIUM HYUNDAI MOTOR COMPANY HYUNDAI: 2018 FIFA WORLD CUP	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA
THE #BURGEREMOJI FLIP MCDONALD'S MCDONALD'S RESTAURANTS	LEO BURNETT INDIA Mumbai	INDIA
THE NUMBERS GAME TELSTRA TELSTRA	R/GA SYDNEY	AUSTRALIA
C05 Co-creation & User Generated Content
PLAY WITH YOUR FOOD LOTTE SOH	DENTSU INC. Tokyo	JAPAN
WASTELAND WITH A V FRUCOR V ENERGY DRINK	TKT SYDNEY	AUSTRALIA	Short List

B06 Use of Technology
CHATTY SCHOOL BUS
HYUNDAI MOTOR COMPANY / HYUNDAI PR

HYUNDAI MOTOR COMPANY Seoul

SOUTH KOREA
PROJECT REVOICE
THE ALS ASSOCIATION / PROJECT REVOICE

BWM DENTSU Sydney

AUSTRALIA

Short List
JAPAN – INTERACTIVE VISION
JAPAN NATIONAL TOURISM ORGANIZATION / VISIT JAPAN

ENJIN Tokyo

JAPAN
RE:SCAM
NETSAFE / CYBER SECURITY

DDB NEW ZEALAND Auckland

NEW ZEALAND

Silver
ALIVE AD BOARD
FUJI TELEVISION NETWORK, INC. / HIT VARIETY SHOW “VS ARASHI”

DENTSU INC. Tokyo

JAPAN
YUMMY SAKE / TASTE FIRST. LABEL SECOND.
MIRAI SAKE STORE, LTD. / YUMMY SAKE

HAKUHODO I-STUDIO Tokyo

JAPAN
PEPSI FOOTBALL CHALLENGE
SUNTORY PEPSICO BEVERAGE (THAILAND) CO., LTD / PEPSI

MINDSHARE THAILAND Bangkok

THAILAND
SAMSUNG'S EMOJI FACELIFT
SAMSUNG / GALAXY S9 AND S9+

LEO BURNETT SYDNEY

AUSTRALIA

C05 Co-creation & User Generated Content
PLAY WITH YOUR FOOD
LOTTE / SOH

DENTSU INC. Tokyo

JAPAN
WASTELAND WITH A V
FRUCOR / V ENERGY DRINK

TKT SYDNEY

AUSTRALIA

Short List