The Campaign

Study shows that 15 minutes of doing CPR can burn up to 165 calories (an equivalent of 33 minutes of yoga). Introducing “CPROBIC” class, a class that turns hand-only CPR movements into an exercise. The class incorporates the BOSU ball, an equipment with similar flexibility and weight as a CPR manikin used in CPR training. The ball provides basic CPR instructions on its design such as the right hand position, the right pushing’s pacing, and the right depth of pushing. The class is led by CPR-certified trainers from Virgin Active. The CPROBIC class turns fitness lovers into skilled life-savers, all the while helping them burn more than 400 calories in 45 minutes.

Creative Execution

Virgin Active launched on 5th March 2018,“CPROBIC” class, a class that turns hand-only CPR movements into an exercise. The class incorporates the BOSU ball, an equipment with similar flexibility and weight as a CPR manikin used in CPR training. The ball provides basic CPR instructions on its design such as the right hand position, the right pushing’s pacing, and the right depth of pushing. The class is led by CPR-certified trainers from Virgin Active. The CPROBIC class turns fitness lovers into skilled life-savers, all the while helping them burn more than 400 calories in 45 minutes.

Results

-Almost 100% of people who joined the class practiced CPR for the first time. -More than 1000 class-goer is now CPR-able and ready to perform CPR in real life. -CPROBIC created a new way of learning CPR. -CPROBIC has become a national conversation in Thailand And internationally. -CPROBIC has over 1 million media coverage

In Thailand, every hour 6 people die from heart attacks. One of the major causes of death is the lack of CPR or performing CPR the wrong way. Most Thais have very little CPR practice as learning on only textbooks and VDO clip. The only way to directly make people automatically perform the right CPR in a real situation is to get real practice. Virgin Active presents CPROBIC, a special class that turns exercise routine into life-saving class By intergrating hand-only CPR movement with Bosu exercise routine, can help the class goer burn up to 165 calories in 15 minutes.

Doing CPR the wrong way has been an issue in Thailand for a long time and yet learning the lifesaving skills of CPR is serious, in structional and disengaged. To make everyone familiarize with the right CPR procedure, “CPROBIC” by Virgin Active turns CPR-learning into a daily exercise routine, a new kind of entertaining activity by intergrating hands-only CPR procedure into exercise class. With the approach of stating that CPROBIC can help burn 165 calories in 15 minutes including the incorporatation of Bosu ball and beating music that play along to match pacing rhythm of CPR (tempo of 100-120 beat per minutes) learning CPR is more approachable. The class is led by CPR-certified trainers from Virgin Active. CPROBIC has become a more engaging way to learn CPR that also is also good for participant self-health.