| Title | NBA QMQ : QIU MI QUAN |
| Brand | NBA CHINA |
| Product / Service | NBA QMQ LOYALTY PROGRAM |
| Category | C01. Use of Digital Platforms |
| Entrant | AKQA Shanghai, CHINA |
| Idea Creation | AKQA Shanghai, CHINA |
| Production | AKQA Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Eric Cruz | AKQA | ECD |
| Buboy Paguio Jr. | AKQA | Sr Art Director |
| Ed Yap | AKQA | Sr Art Director |
| Chelsea Shen | AKQA | Designer |
| Ethan Chiu | AKQA | Senior Developer |
| Sam Fairbairn | AKQA | Senior Developer |
| Joshua Chi | AKQA | Technical Manager |
| Joe Jin | AKQA | Technical Manager |
| Xiaodan Guan | AKQA | Backend Developer |
| Yalin Liu | AKQA | Backend Developer |
| Joe Jin | AKQA | Technical Manager |
| Jessica Ji | AKQA | Technical Manager |
| Kenrick Tjiputra | AKQA | UX Head |
| Shurong Diao | AKQA | UX Designer |
| Jiapeng Song | AKQA | UX Designer |
| Woody Yip | AKQA | Senior Strategist |
| Raymond Zhang | AKQA | Project Manager |
| Kris Wang | AKQA | Project Manager |
| Torrance Li | AKQA | Project Manager |
| William Zhang | AKQA | Copywriter |
| Achur Chen | AKQA | Copywriter |
| Shirley Ling | AKQA | Group Account Director |
| Christopher Ong | AKQA | Group Account Director |
| Joyce Wang | AKQA | Account Manager |
| David Buckley | AKQA | Strategy Director / Managing Director |
NBA ??? (FAN CIRCLE) - The official fan hub of the league that recognizes and rewards fans just by being fans. Being part of the NBA QMQ circle elevates their fan status with their favorite players and teams, giving them exclusive access and privileges that only the NBA can. All they have to do is log-in to make it count.
THE HUB To complement the diffferent ways fans engage with the league, NBA ??? puts together a wide range of functions customized to let them do their thing and get rewarded for it. Fans get to predict games, create their own avatar, get live updates, and earn digital badges that can then be turned into points. The more badges they collect, the higher their rank is in the circle.
1.6M Registered Users 1.2M Page Views / Day 137K Unique Visitors / Day 4.75min Time Spent / Visit
NBA QMQ is an NBA China loyalty program that rewards its users with every interaction and touchpoint. The more you interact, the more points you earn, the higher you increase your chances of being rewarded with NBA exclusive experiences.
NBA QMQ : A LEAGUE WITHIN A LEAGUE. GET IN. GET LOYAL.GET RECOGNIZED. GET REWARDED. Simply interact with any touchpoint within the NBA franchise - NBA 2K, online subscription, watch live games, check-in to the store, predict wining team in matches, purchase NB and affiliate products brings you into the entire NBA ecosystem. The more you interact, the more points you accrue. At the end of every season, the most loyal fans with the most points get to fly to the NBA Finals and experience the true feeling of being an NBA fan.