| Title | BACARDI GRAFFITI HALLOWEEN |
| Brand | BACARDI JAPAN |
| Product / Service | BACARDI |
| Category | C05. Co-creation & User Generated Content |
| Entrant | BBDO JAPAN Tokyo, JAPAN |
| Idea Creation | BBDO JAPAN Tokyo, JAPAN |
| Production | IMG SRC Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Masaki Honda | BBDO Japan | Executive Creative Director |
| Takenori Hashimoto | BBDO Japan | Creative Director |
| Tsuyoshi Oyama | BBDO Japan | Art Director |
| Jun Ogura | BBDO Japan | Producer |
| Yuko Suzuki | BBDO Japan | Account Executive |
| Yusuke Koike | IMG SRC | Producer |
| Shingo Fukushima | IMG SRC | Director |
| Seiya Tanaka | IMG SRC | Technical Director |
| Jun Kuriyama | S2 Factory | Technical Director |
| Aya Suzuki | IMG SRC | Developer |
| Naoko Umeta | S2 Factory | Developer |
| Tadaomi Shibuya | Agent Hamyak | Artist |
We developed a face recognition system that detects face’s unique features. By just uploading a picture of your face, the algorithm detects its most distinctive features, and transforms you into a monster according to them. It also creates your unique monster poster. We covered cities with the monster posters generated by the users.
We developed a face recognition system that detects face’s unique features. By just uploading a picture of your face, the algorithm detects its most distinctive features, and transforms you into a monster according to them. It also creates your unique monster poster. We covered cities with the monster posters generated by the users.
The city was covered users’ posters. The art works were also displayed on giant screens. 10,668 artworks were generated.
Bacardi is a unique brand that makes authentic rum. To enhance the brand spirit, we decided to launch a Halloween campaign which is about more than just dressing up as a monster and allows people to enjoy an unprecedented Halloween experience. We developed a face recognition system that detects face’s unique features. By just uploading a picture of your face, the algorithm detects its most distinctive features, and transforms you into a monster according to them. It also creates your unique monster poster. We covered cities with the monster posters generated by the users.
Bacardi is a unique brand that makes authentic rum. To enhance the brand spirit, we decided to launch a Halloween campaign which is about more than just dressing up as a monster and allows people to enjoy an unprecedented Halloween experience.