| Title | ETERNAL RECIPES |
| Brand | UNCLE BEN'S |
| Product / Service | RECIPE BOOK |
| Category | B01. Mailing |
| Entrant | CLEMENGER BBDO SYDNEY, AUSTRALIA |
| Idea Creation | CLEMENGER BBDO SYDNEY, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Ben Coulson | Clemenger BBDO, Sydney | Chief Creative Officer |
| Ben Clare | Clemenger BBDO, Sydney | Creative Director |
| Rowan Foxcroft | Clemenger BBDO, Sydney | Senior Art Director |
| Salah Ben-Brahim | Clemenger BBDO, Sydney | Copywriter |
| Madeline Marsh | Clemenger BBDO, Sydney | Head of Account Management |
| Anna Borien | Clemenger BBDO, Sydney | Group Account Director |
| George Robertson | Clemenger BBDO, Sydney | Account Director |
| Greg Lamb | Clemenger BBDO, Sydney | Head of Studio |
| Daniel Mortensen | Clemenger BBDO, Sydney | Head of Design |
| Anderson Carloni | Clemenger BBDO, Sydney | Design |
| Giles Davies | Clemenger BBDO, Sydney | Retoucher |
| Jeremy De Villiers | Clemenger BBDO, Sydney | Production Manager |
Every family has a special recipe; A meal our grandparents cooked for our parents, and in turn, our parents cooked for us. Unfortunately, 244 Australians are diagnosed with Alzheimer’s every day, which means these recipes are at risk of being lost and forgotten forever. To preserve these treasured recipes, Uncle Ben’s, champions of family dinner, created ‘Eternal Recipes’, an unforgettable cookbook. It’s filled with stories and family recipes from people living with Alzheimer’s. Crafted from ultra-durable materials and a special non-fading ink, these books can be passed on from one generation to the next, ensuring their memories and recipes will never be forgotten.
Crafted from ultra-durable materials, re-enforced spinal stitching and a special non-fading ink - these books are designed to last forever and designed to be passed on from one generation to the next, ensuring memories and recipes are never forgotten.
The 'Eternal Recipes' recipes cookbook earned the brand it's rightful place at the table of Australian homes and cemented Uncle Ben's as a preserver and champion of the family dinnertime tradition for generations to come.
The 'Eternal Recipes' cookbook contains the treasured family recipes of those living with Alzheimer’s. The book was carefully and expertly crafted from ultra-durable materials and a special non-fading ink. It is then passed directly onto family members creating a lasting, intergenerational bond connecting people through memories and food. This earned the brand a place at the table and cemented Uncle Ben's as a preserver and champion of the family dinnertime tradition.
We were inspired by the vast collection of family recipes and interviews with the residents of old-age homes. This unearthed a need to preserve these special family recipes before they were lost to time. Once all the stories and recipes were collected, they were collated and expertly laid out in our cookbook along with family history and photos. The book acts as a preserver of these memories and recipes and a reminder of how dinner brings us closer together.