| Title | FIGHT FOR TERRITORY |
| Brand | LION |
| Product / Service | STEINLAGER |
| Category | F03. Experience Design |
| Entrant | DDB NEW ZEALAND Auckland, NEW ZEALAND |
| Idea Creation | DDB NEW ZEALAND Auckland, NEW ZEALAND |
| Media Placement | APN OUTDOOR Auckland, NEW ZEALAND |
| Production | DDB NEW ZEALAND Auckland, NEW ZEALAND |
| Additional Company | LION Auckland, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Damon Stapleton | DDB Group New Zealand | Chief Creative Officer |
| Shane Bradnick | DDB Group New Zealand | Executive Creative Director |
| Brett Colliver | DDB Group New Zealand | Creative Director |
| Mike Felix | DDB Group New Zealand | Creative Director |
| Josep Jover | DDB Group New Zealand | Art Director |
| Jacob Newton | DDB Group New Zealand | Copywriter |
| Jenny Travers | DDB Group New Zealand | Senior Business Director |
| Michael Doolan | DDB Group New Zealand | Business Manager |
| Liz Knox | DDB Group New Zealand | Digital Director |
| Haydn Kerr | DDB Group New Zealand | Digital Creative Director |
| Johannes Gertz | DDB Group New Zealand | Executive Digital Director |
| Jason Vertongen | DDB Group New Zealand | Head of Digital Design |
| Simon Betton | DDB Group New Zealand | Lead Developer |
| Paul Hutcheon | DDB Group New Zealand | Lead Front End Developer |
| Mike McMillan | DDB Group New Zealand | Front End Developer |
| Judy Thompson | DDB Group New Zealand | Agency Executive Producer |
| Alva Waldron | DDB Group New Zealand | Agency Producer |
| Mark Trethewey | DDB Group New Zealand | Editor |