Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
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Title Brand Product / Service Entrant Company Location Award
A01 Food & Drink
MY STRAW
BINGGRAE BANANA-FLAVORED MILK
BANANA-FLAVORED MILK		 INNORED Seoul SOUTH KOREA
Short List
FIGHT FOR TERRITORY
LION
STEINLAGER		 DDB NEW ZEALAND Auckland NEW ZEALAND
Bronze
A03 Healthcare
HEARPRINT
COCHLEAR
COCHLEAR HEARING IMPLANTS		 CHE PROXIMITY Melbourne AUSTRALIA
Short List
BLINK TO SPEAK
ASHA EK HOPE & NEUROGEN BRAIN & SPINE INSTITUTE
BLINK TO SPEAK EYE LANGUAGE BOOK		 TBWA\INDIA Mumbai INDIA
Bronze
A04 Consumer Durables
STEAL PROPERE
ADIDAS JAPAN K.K.
PROPHERE		 TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
Short List
A05 Automotive
CAR CURLING
HYUNDAI MOTOR COMPANY
HYUNDAI MOTOR COMPANY		 INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
AUTOADS
CARSALES.COM.AU
ONLINE AUTOMOTIVE CLASSIFIEDS		 CHE PROXIMITY Melbourne AUSTRALIA
Silver
A06 Retail
MAKING THE LIST
LEGO
LEGO		 CHE PROXIMITY Melbourne AUSTRALIA
Short List
A07 Travel
AUSSIE NEWS TODAY
TOURISM AUSTRALIA
AUSTRALIA		 CLEMENGER BBDO SYDNEY AUSTRALIA
Short List
PALAU PLEDGE
PALAU LEGACY PROJECT
PALAU PLEDGE		 HOST/HAVAS Sydney AUSTRALIA
Grand Prix
A11 Consumer Services
720 HOURS OF YOUTH
Y!MOBILE
Y!MOBILE		 HAKUHODO KETTLE INC Tokyo JAPAN
Short List
SAY IT TIKA
VODAFONE NEW ZEALAND
BRAND		 FCB NEW ZEALAND Auckland NEW ZEALAND
Silver
INCONVENIENCE STORES
SWANN INSURANCE
MOTORCYCLE INSURANCE		 CHE PROXIMITY Melbourne AUSTRALIA
Bronze
A12 Corporate Social Responsibility (CSR) / Corporate Image
THE UNIVERSAL LANGUAGE OF PAIN
MERCEDES-BENZ (THAILAND) ,THAIHEALTH
MERCEDES-BENZ SPRINTER		 BBDO BANGKOK THAILAND
Short List
PROJECT FREE PERIOD
STAYFREE
SANITARY NAPKINS		 DDB MUDRA Mumbai INDIA
Bronze
PRIDE JERSEY
AIG JAPAN
CSR		 TBWA\HAKUHODO INC. Tokyo JAPAN
Short List
MY CRAYON PROJECT
SHISEIDO
NO PRODUCT		 R/GA TOKYO JAPAN
Silver
SINDOOR KHELA - NO CONDITIONS APPLY
THE TIMES OF INDIA
NEWSPAPER		 FCBULKA Gurgaon INDIA
Bronze
A13 Not-for-profit / Charity / Government
PROJECT REVOICE
THE ALS ASSOCIATION
PROJECT REVOICE		 BWM DENTSU Sydney AUSTRALIA
Bronze
DISAPPEARING PERSON ALERTS
QUEENSLAND POLICE SERVICE
DISAPPEARING PERSON ALERTS		 BWM DENTSU Melbourne AUSTRALIA
Short List
RE:SCAM
NETSAFE
CYBER SECURITY		 DDB NEW ZEALAND Auckland NEW ZEALAND
Bronze
B02 Use of Ambient Media: Small Scale
SELFIESTIX
MARS NZ
PEDIGREE DENTASTIX		 COLENSO BBDO Auckland NEW ZEALAND

Gold Spike
SIP SAFE
MONASH UNIVERSITY
SIP SAFE		 Y&R ANZ Melbourne AUSTRALIA
Short List
FRIED CHICKEN BATH BOMBS
KFC
KFC FRIED CHICKEN BATH BOMBS		 GEOMETRY GLOBAL Tokyo JAPAN
Short List
MY CRAYON PROJECT
SHISEIDO
NO PRODUCT		 R/GA TOKYO JAPAN
Silver
B03 Use of Ambient Media: Large Scale
STEAL PROPERE
ADIDAS JAPAN K.K.
PROPHERE		 DENTSU INC. Tokyo JAPAN
Short List
THE REVERSE GLOBAL WARMING PROJECT
GREENPEACE INTERNATIONAL GREENPEACE AUSTRALIA PACIFIC
THE REVERSE GLOBAL WARMING PROJECT		 OGILVY SINGAPORE SINGAPORE
Short List
THE BRIDAL UNIFORM
UN WOMEN / ALI XEESHAN THEATER STUDIO
ANTI-CHILD-MARRIAGES		 BBDO PAKISTAN Lahore PAKISTAN
Short List
INCONVENIENCE STORES
SWANN INSURANCE
MOTORCYCLE INSURANCE		 CHE PROXIMITY Melbourne AUSTRALIA
Bronze
B05 Use of Print / Outdoor
FIGHT FOR TERRITORY
LION
STEINLAGER		 DDB NEW ZEALAND Auckland NEW ZEALAND

Gold Spike
B06 Use of Technology
PROJECT REVOICE
THE ALS ASSOCIATION
PROJECT REVOICE		 BWM DENTSU Sydney AUSTRALIA
Short List
RE:SCAM
NETSAFE
CYBER SECURITY		 DDB NEW ZEALAND Auckland NEW ZEALAND
Silver
C01 Use of Digital Platforms
RE:SCAM
NETSAFE
CYBER SECURITY		 DDB NEW ZEALAND Auckland NEW ZEALAND
Bronze
AUTOADS
CARSALES.COM.AU
ONLINE AUTOMOTIVE CLASSIFIEDS		 CHE PROXIMITY Melbourne AUSTRALIA
Bronze
C02 Use of Mobile
SELFIESTIX
MARS NZ
PEDIGREE DENTASTIX		 COLENSO BBDO Auckland NEW ZEALAND

Gold Spike
DISAPPEARING PERSON ALERTS
QUEENSLAND POLICE SERVICE
DISAPPEARING PERSON ALERTS		 BWM DENTSU Melbourne AUSTRALIA
Short List
BIRD HEARING TEST
PANASONIC
HEARING AID		 HAKUHODO INC. Tokyo JAPAN
Short List
C03 Use of Social Platforms
AUSSIE NEWS TODAY
TOURISM AUSTRALIA
AUSTRALIA		 CLEMENGER BBDO SYDNEY AUSTRALIA
Short List
DISAPPEARING PERSON ALERTS
QUEENSLAND POLICE SERVICE
DISAPPEARING PERSON ALERTS		 BWM DENTSU Melbourne AUSTRALIA
Short List
#REPRESENTLOVE
TINDER
TINDER		 MARCEL SYDNEY AUSTRALIA
Short List
C04 Real-time Response
MARRIAGE EQUALITY - 'FOR EVERY BACHELOR AND BACHELORETTE'
THE EQUALITY CAMPAIGN AUSTRALIA
MARRIAGE EQUALITY AUSTRALIA		 THE EQUALITY CAMPAIGN Sydney AUSTRALIA
Short List
C05 Co-creation & User Generated Content
WASTELAND WITH A V
FRUCOR
V ENERGY DRINK		 TKT SYDNEY AUSTRALIA
Short List
SIT IMPROPER
P&G
WHISPER ULTRA SOFT		 LEO BURNETT INDIA Mumbai INDIA
Short List
D02 Data-driven Targeting
MAKING THE LIST
LEGO
LEGO		 CHE PROXIMITY Melbourne AUSTRALIA
Bronze
HEARPRINT
COCHLEAR
COCHLEAR HEARING IMPLANTS		 CHE PROXIMITY Melbourne AUSTRALIA
Short List
D03 Use of Real-time Data
MAKE IT METAL
SONY MUSIC LABELS (JAPAN) INC.
CROSSFAITH (MUSIC ARTISTS)		 OGILVY JAPAN Tokyo JAPAN
Short List
E01 Acquisition & Retention
HAUNTED M&M’S®
MARS NZ
M&M'S		 COLENSO BBDO Auckland NEW ZEALAND
Short List
E02 Launch / Re-launch
PROJECT REVOICE
THE ALS ASSOCIATION
PROJECT REVOICE		 BWM DENTSU Sydney AUSTRALIA
Short List
THE IKEA HUMAN CATALOGUE
IKEA
IKEA CATALOGUE		 BBH Singapore SINGAPORE
Bronze
F02 Art Direction / Design
THE BULLETPROOF NOVEL
SOC OUTREACH
GIRLS' EDUCATION		 BBDO PAKISTAN Lahore PAKISTAN
Short List
F03 Experience Design
FIGHT FOR TERRITORY
LION
STEINLAGER		 DDB NEW ZEALAND Auckland NEW ZEALAND
Silver
G01 Integrated Campaign Led by Direct
SELFIESTIX
MARS NZ
PEDIGREE DENTASTIX		 COLENSO BBDO Auckland NEW ZEALAND
Bronze
GOULBURN VALLEY FOOD TOURS
SPC ARDMONA
GOULBURN VALLEY FRUIT		 SPC ARDMONA Melbourne AUSTRALIA
Short List
PALAU PLEDGE
PALAU LEGACY PROJECT
PALAU PLEDGE		 HOST/HAVAS Sydney AUSTRALIA

Gold Spike
AUTOADS
CARSALES.COM.AU
ONLINE AUTOMOTIVE CLASSIFIEDS		 CHE PROXIMITY Melbourne AUSTRALIA
Short List
G02 Low Budget / High Impact Campaign
THE BRIDAL UNIFORM
UN WOMEN / ALI XEESHAN THEATER STUDIO
ANTI-CHILD-MARRIAGES		 BBDO PAKISTAN Lahore PAKISTAN
Short List
THE ANTI-BULLYING BULLYING VIDEOS
VOICE OF THE CHILDREN
VOICE OF THE CHILDREN		 LEO BURNETT MALAYSIA Kuala Lumpur MALAYSIA
Short List
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