Spikes Asia 2023

Title Brand Product / Service	Entrant Company	Location	Award
A01 Food & Drink
#FUELFORTHEREALFIT QUAKER OATS QUAKER OATS	BBDO INDIA Gurgaon	INDIA
COMPARISON ADDS PRESSURE #RELEASETHEPRESSURE MIRINDA MIRINDA	BBDO INDIA Gurgaon	INDIA
GOULBURN VALLEY FOOD TOURS SPC ARDMONA GOULBURN VALLEY FRUIT	SPC ARDMONA Melbourne	AUSTRALIA
THE OFFICIAL CAPSULE COLLECTION THAIBEV CHANG BEER	IRIS SINGAPORE	SINGAPORE
THE EXTRA CARE BOX MARS WRIGLEY CONFECTIONERY CHINA EXTRA’S SUGAR-FREE GUM	EDELMAN Guangzhou	CHINA
BRING THE FAILED DISHES BACK UNILEVER-KNORR WESTERN CREAM SOUP	DENTSU ONE Taipei City	CHINESE TAIPEI
FIGHT FOR TERRITORY LION STEINLAGER	DDB NEW ZEALAND Auckland	NEW ZEALAND	Bronze
MY STRAW BINGGRAE BANANA-FLAVORED MILK BANANA-FLAVORED MILK	INNORED Seoul	SOUTH KOREA	Short List
GEOFF KRAFT HEINZ AUSTRALIA HEINZ BEANZ	Y&R ANZ Auckland	NEW ZEALAND
THE MAINLAND 2000-PIECE VOUCHER FONTERRA BRANDS NZ MAINLAND	COLENSO BBDO Auckland	NEW ZEALAND
PLAY WITH YOUR FOOD LOTTE SOH	DENTSU INC. Tokyo	JAPAN
A02 Other FMCG
#SHARETHELOAD COLOURING BOOK P&G INDIA ARIEL MATIC	BBDO INDIA Mumbai	INDIA
GILLETTE BACHELOR OF SHAVING P&G INDIA GILLETTE	MEDIACOM Mumbai	INDIA
SIT IMPROPER P&G WHISPER ULTRA SOFT	LEO BURNETT INDIA Mumbai	INDIA
CLOUD CREAM CONE NIVEA CLOUD CLEANSING MOUSSE	MATCH Shanghai	CHINA
ICE-COLD SHAVING SCHICK JAPAN K.K. SCHICK HYDRO5 PREMIUM	J. WALTER THOMPSON JAPAN Tokyo	JAPAN
A03 Healthcare
THE UNBRANDED PRESCRIPTION RECKITT BENCKISER STREPSILS	McCANN INDIA Mumbai	INDIA
NOON ASSEMBLY KWALITY LTD. KWALITY MILK	McCANN INDIA Mumbai	INDIA
BLINK TO SPEAK ASHA EK HOPE & NEUROGEN BRAIN & SPINE INSTITUTE BLINK TO SPEAK EYE LANGUAGE BOOK	TBWA\INDIA Mumbai	INDIA	Bronze
HEARPRINT COCHLEAR COCHLEAR HEARING IMPLANTS	CHE PROXIMITY Melbourne	AUSTRALIA	Short List
UNSERIOUS FLU MASK EPIC MEDICAL FLU MASK	DDB WORLDWIDE Hong Kong	HONG KONG
WASHABLE BOOK ANGFA SAVE SOAP PROJECT (CSR)	McCANN TOKYO	JAPAN
PAY BY PLAY BANG LAMUNG HOME FOR BOYS BANG LAMUNG HOME FOR BOYS	LEO BURNETT Bangkok	THAILAND
EYES OF THE FUTURE ROHTO PHARMACEUTICAL EYE-DROPS	ADK Tokyo	JAPAN
CLEAN LIGHT HAND SOAP BANGKOK TREASURES CO.,LTD ZANTIIS	DENTSU ONE (BANGKOK)	THAILAND
FITTLE - THE FIRST 3D PRINTED BRAILLE PUZZLE LV PRASAD EYE INSTITUTE/RAVENSBURGER, WHO COLLABORATION CENTRE FITTLE	SERVICEPLAN INDIA Gurgaon	INDIA
SCOOP TO KILL THAI HEALTH PROMOTION FOUNDATION THAI HEALTH PROMOTION FOUNDATION	LEO BURNETT Bangkok	THAILAND
A04 Consumer Durables
CRAFT TRAIN TOMY COMPANY, LTD. PLARAIL	PYRAMID FILM Tokyo	JAPAN
THE ANTI-PERFECT COLLECTION DIESEL FASHION	AMBER CHINA Shanghai	CHINA
BEFORE DEPARTURE TAKE ADVANTAGE OF THE LEFTOVER JPY COINS! T-ARTS COMPANY,LTD. GACHA (TOY VENDING MACHINES)	DENTSU TEC Tokyo	JAPAN
STEAL PROPERE ADIDAS JAPAN K.K. PROPHERE	TOHOKUSHINSHA FILM CORPORATION Tokyo	JAPAN	Short List
MAN ON THE CURTAIN LEOPALACE21 CORPORATION MAN ON THE CURTAIN	DENTSU INC. Tokyo	JAPAN
HOTEL HIGHWAY TWO INC. SLEEPDAYS	HAKUHODO KETTLE INC Tokyo	JAPAN
A05 Automotive
CATWALK COLLISION VOLKSWAGEN CHINA VW TECHNOLOGY	PROXIMITY CHINA Beijing	CHINA
AUTOADS CARSALES.COM.AU ONLINE AUTOMOTIVE CLASSIFIEDS	CHE PROXIMITY Melbourne	AUSTRALIA	Silver
UNKAI NAVI MITSUBISHI MOTORS UNKAI NAVI	HAKUHODO INC. Tokyo	JAPAN
7-DAY INSURANCE SHELL THAILAND SHELL HELIX	J. WALTER THOMPSON BANGKOK	THAILAND
CAR CURLING HYUNDAI MOTOR COMPANY HYUNDAI MOTOR COMPANY	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA	Short List
CHATTY SCHOOL BUS HYUNDAI MOTOR COMPANY HYUNDAI PR	HYUNDAI MOTOR COMPANY Seoul	SOUTH KOREA
SEED OUR FUTURE BMW GROUP JAPAN BMWI3	J. WALTER THOMPSON JAPAN Tokyo	JAPAN
BORN THIS WAY NULON NULON MOTOR OILS	NULON Sydney	AUSTRALIA
A06 Retail
THE X DANCE LEE JEANS LEE JEANS	McCANN HONG KONG	HONG KONG
MAKING THE LIST LEGO LEGO	CHE PROXIMITY Melbourne	AUSTRALIA	Short List
DOODELIVERY MCDONALD'S PHILIPPINES MCDONALD'S	LEO BURNETT MANILA	THE PHILIPPINES
DEAR COURIER, HAVE A SMILE LUNCH! EBAY KOREA SMILE LUNCHBOX	CHEIL WORLDWIDE Seoul	SOUTH KOREA
FULL STOP DELIVERY MCDONALD'S MCDELIVERY	TBWA\THAILAND Bangkok	THAILAND
A07 Travel
PALETTE OF THAILAND TOURISM AUTHORITY OF THAILAND THAILAND TOURISM	SOUR BANGKOK	THAILAND
TRAVEL ZODIAC CATHAY PACIFIC AIRWAYS CATHAY PACIFIC AIRWAYS	McCANN HONG KONG	HONG KONG
PALAU PLEDGE PALAU LEGACY PROJECT PALAU PLEDGE	HOST/HAVAS Sydney	AUSTRALIA	Grand Prix
THE PASSPORT TAKE-OFF QANTAS QANTAS FLIGHTS	BWM DENTSU Sydney	AUSTRALIA

A01 Food & Drink
#FUELFORTHEREALFIT
QUAKER OATS / QUAKER OATS

BBDO INDIA Gurgaon

INDIA
COMPARISON ADDS PRESSURE #RELEASETHEPRESSURE
MIRINDA / MIRINDA

BBDO INDIA Gurgaon

INDIA
GOULBURN VALLEY FOOD TOURS
SPC ARDMONA / GOULBURN VALLEY FRUIT

SPC ARDMONA Melbourne

AUSTRALIA
THE OFFICIAL CAPSULE COLLECTION
THAIBEV / CHANG BEER

IRIS SINGAPORE

SINGAPORE
THE EXTRA CARE BOX
MARS WRIGLEY CONFECTIONERY CHINA / EXTRA’S SUGAR-FREE GUM

EDELMAN Guangzhou

CHINA
BRING THE FAILED DISHES BACK
UNILEVER-KNORR / WESTERN CREAM SOUP

DENTSU ONE Taipei City

CHINESE TAIPEI
FIGHT FOR TERRITORY
LION / STEINLAGER

DDB NEW ZEALAND Auckland

NEW ZEALAND

Bronze
MY STRAW
BINGGRAE BANANA-FLAVORED MILK / BANANA-FLAVORED MILK

INNORED Seoul

SOUTH KOREA

Short List
GEOFF
KRAFT HEINZ AUSTRALIA / HEINZ BEANZ

Y&R ANZ Auckland

NEW ZEALAND
THE MAINLAND 2000-PIECE VOUCHER
FONTERRA BRANDS NZ / MAINLAND

COLENSO BBDO Auckland

NEW ZEALAND
PLAY WITH YOUR FOOD
LOTTE / SOH

DENTSU INC. Tokyo

JAPAN