Title Client Product/Service Entrant Company Country Award
A01 Fast Moving Consumer Goods
THE LONG-LASTING UNIFORM
I.P. TRADING / HYGIENE
BBDO BANGKOK THAILAND
Bronze Spike
PANTENE HAIR BRUSH EXPERIMENT
P&G / PANTENE
GREYNJ UNITED Bangkok THAILAND
Short List
A02 Durable Consumer Goods
HEAT TECH WINDOW
UNIQLO / HEAT TECH
CHEIL WORLDWIDE Seoul SOUTH KOREA
Bronze Spike
THE RESPONSIVE LOOKBOOK
DIESEL / JOGGJEANS
FRED & FARID SHANGHAI CHINA
Bronze Spike
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
YOU'VE GOTTA HAVE A TEAM
FOOTBALL FEDERATION AUSTRALIA / FOOTBALL FEDERATION AUSTRALIA / HYUNDAI A-LEAGUE
BMF ADVERTISING Sydney AUSTRALIA
Short List
PITCHING FRENCH FILMS TO HOLLYWOOD
ALLIANCE FRANÇAISE DE SINGAPOUR / CINE-CLUB
ALLIANCE FRANçAISE DE SINGAPOUR Singapore SINGAPORE
Silver Spike
A05 Media & Publications
EMERGENCY COLLECTIBLES
KOBE SHIMBUN / DISASTER PREVENTION
DENTSU INC. Tokyo JAPAN
Silver Spike
A06 Financial Products & Services, Commercial Public Services, B2B Products & Services
ANZ #HOLDTIGHT
ANZ / ANZ BANK
TBWA\MELBOURNE AUSTRALIA
Bronze Spike
A08 Corporate Social Responsibility
AAMI SMARTPLATES
SUNCORP / AAMI INSURANCE
OGILVY AUSTRALIA Melbourne AUSTRALIA
Bronze Spike
AIR-INK
HEINEKEN ASIA PACIFIC PTE. LTD. / TIGER BEER
HEINEKEN ASIA PACIFIC Singapore SINGAPORE
Short List
SAFETY BAGS
TESCO / FRUIT & VEGGIE PLASTIC BAGS
CHEIL WORLDWIDE Hong Kong HONG KONG
Bronze Spike
A09 Public Sector
THE IMMUNITY CHARM
MINISTRY OF PUBLIC HEALTH, AFGHANISTAN / ANALOGUE WEARABLE
McCANN INDIA Mumbai INDIA
Short List
A10 Charities & Non-profit
THE RIDERLESS BIKE
STEVE WAUGH FOUNDATION / THE CAPTAIN'S RIDE
HAVAS AUSTRALIA Sydney AUSTRALIA
Bronze Spike
CORRECTING HISTORY
THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA / THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA
TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES
Silver Spike
SCHOOL FOR JUSTICE
FREE A GIRL MOVEMENT INDIA / A SCHOOL AND EDUCATION PROGRAMME
FLEISHMANHILLARD INDIA Mumbai INDIA
Silver Spike
DEAD WHALE
GREENPEACE PHILIPPINES / DEAD WHALE
DENTSU JAYME SYFU Makati City THE PHILIPPINES
Bronze Spike
B02 Dimensional Mailings
AIR-INK
HEINEKEN ASIA PACIFIC PTE. LTD. / TIGER BEER
HEINEKEN ASIA PACIFIC Singapore SINGAPORE
Short List
B03 Use of Ambient Media: Small Scale
THE EDIBLE BUSINESS CARD
SAGA CITY / SAGA NORI (SEAWEED) / CITY PROMOTION
GEOMETRY GLOBAL Tokyo JAPAN
Short List
SAFETY BAGS
TESCO / FRUIT & VEGGIE PLASTIC BAGS
CHEIL WORLDWIDE Hong Kong HONG KONG
Short List
PANTENE HAIR BRUSH EXPERIMENT
P&G / PANTENE
GREYNJ UNITED Bangkok THAILAND
Short List
B04 Use of Ambient Media: Large Scale
LIFE PUMP
SAMSUNG C&T CORPORATION EVERLAND CARIBBEAN BAY / CARIBBEAN BAY WATER PARK
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
MADE POSSIBLE BY MELBOURNE
UNIVERSITY OF MELBOURNE / UNIVERSITY OF MELBOURNE RESEARCH
McCANN MELBOURNE AUSTRALIA
Bronze Spike
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA / TRANSPORT ACCIDENT COMMISSION VICTORIA
CLEMENGER BBDO MELBOURNE AUSTRALIA
Gold Spike
B05 Use of Broadcast
THE HEARING TEST IN DISGUISE
COCHLEAR / COCHLEAR IMPLANTS
CHE PROXIMITY Sydney AUSTRALIA
Short List
B06 Use of Print or Outdoor
EMERGENCY COLLECTIBLES
KOBE SHIMBUN / DISASTER PREVENTION
DENTSU INC. Tokyo JAPAN
Silver Spike
HEAT TECH WINDOW
UNIQLO / HEAT TECH
CHEIL WORLDWIDE Seoul SOUTH KOREA
Bronze Spike
B07 Use of Technology
GREEN LIGHT RUN
ADIDAS JAPAN / PUREBOOST
TBWA\HAKUHODO Tokyo JAPAN
Short List
THE RIDERLESS BIKE
STEVE WAUGH FOUNDATION / THE CAPTAIN'S RIDE
HAVAS AUSTRALIA Sydney AUSTRALIA
Short List
GLICODE
EZAKI GLICO CO., LTD. / CORPORATE
DENTSU INC. Tokyo JAPAN
Silver Spike
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA / TRANSPORT ACCIDENT COMMISSION VICTORIA
CLEMENGER BBDO MELBOURNE AUSTRALIA
Silver Spike
C01 Use of Digital Platforms
ALERT AD
VICTORIAN GOVERNMENT / FIRE READY VICTORIA
BWM DENTSU Melbourne AUSTRALIA
Bronze Spike
GEEKS GO FOR #CC9900
GENERAL ELECTRICS / TECHNOLOGY
CLEMENGER BBDO SYDNEY AUSTRALIA
Short List
THE RESPONSIVE LOOKBOOK
DIESEL / JOGGJEANS
FRED & FARID SHANGHAI CHINA
Bronze Spike
C02 Use of Mobile
AAMI SMARTPLATES
SUNCORP / AAMI INSURANCE
OGILVY AUSTRALIA Melbourne AUSTRALIA
Silver Spike
GLICODE
EZAKI GLICO CO., LTD. / CORPORATE
DENTSU INC. Tokyo JAPAN
Short List
POCKET PATROL
SAMSUNG / SAMSUNG POCKET PATROL
LEO BURNETT SYDNEY AUSTRALIA
Short List
C03 Use of Social Platforms
YOU'VE GOTTA HAVE A TEAM
FOOTBALL FEDERATION AUSTRALIA / FOOTBALL FEDERATION AUSTRALIA / HYUNDAI A-LEAGUE
BMF ADVERTISING Sydney AUSTRALIA
Short List
SHACKLETON'S RETURN
HYUNDAI MOTOR / HYUNDAI MOTOR BRAND CAMPAIGN
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Bronze Spike
CORRECTING HISTORY
THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA / THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA
TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES
Bronze Spike
SCHOOL FOR JUSTICE
FREE A GIRL MOVEMENT INDIA / A SCHOOL AND EDUCATION PROGRAMME
FLEISHMANHILLARD INDIA Mumbai INDIA
Bronze Spike
C05 Co-Creation & User Generated Content
YOU'VE GOTTA HAVE A TEAM
FOOTBALL FEDERATION AUSTRALIA / FOOTBALL FEDERATION AUSTRALIA / HYUNDAI A-LEAGUE
BMF ADVERTISING Sydney AUSTRALIA
Short List
SNAPLICATIONS
MCDONALD'S AUSTRALIA / HR / EMPLOYMENT
VML Sydney AUSTRALIA
Bronze Spike
D01 Use of Data
GREEN LIGHT RUN
ADIDAS JAPAN / PUREBOOST
TBWA\HAKUHODO Tokyo JAPAN
Short List
AAMI SMARTPLATES
SUNCORP / AAMI INSURANCE
OGILVY AUSTRALIA Melbourne AUSTRALIA
Silver Spike
ALERT AD
VICTORIAN GOVERNMENT / FIRE READY VICTORIA
BWM DENTSU Melbourne AUSTRALIA
Bronze Spike
E01 Acquisitions
CHILD REPLACEMENT PROGRAMME
PEDIGREE / DOG ADOPTION
COLENSO BBDO Auckland NEW ZEALAND
Silver Spike
THE BILLION POINT GIVEAWAY
VELOCITY FREQUENT FLYER / VELOCITY FREQUENT FLYER POINTS
CHE PROXIMITY Sydney AUSTRALIA
Silver Spike
E02 Retention
THE IMMUNITY CHARM
MINISTRY OF PUBLIC HEALTH, AFGHANISTAN / ANALOGUE WEARABLE
McCANN INDIA Mumbai INDIA
Short List
THE BILLION POINT GIVEAWAY
VELOCITY FREQUENT FLYER / VELOCITY FREQUENT FLYER POINTS
CHE PROXIMITY Sydney AUSTRALIA
Silver Spike
E03 Launch / Re-launch
ADIDAS ODDS
ADIDAS / ADIDAS SHOE
TAPROOT DENTSU Mumbai INDIA
Gold Spike
F01 Copywriting
ADIDAS TALE OF TWO
ADIDAS / ADIDAS SHOE
TAPROOT DENTSU Mumbai INDIA
Bronze Spike
F03 Experience Design
EMERGENCY COLLECTIBLES
KOBE SHIMBUN / DISASTER PREVENTION
DENTSU INC. Tokyo JAPAN
Silver Spike
KIBO SCIENCE 360 - A SPACE EXPERIMENT WITH GOOGLE
GOOGLE JAPAN G.K. / GOOGLE
DENTSU TEC Tokyo JAPAN
Short List
G01 Integrated Campaign Led by Direct
CHILD REPLACEMENT PROGRAMME
PEDIGREE / DOG ADOPTION
COLENSO BBDO Auckland NEW ZEALAND
Silver Spike
MADE POSSIBLE BY MELBOURNE
UNIVERSITY OF MELBOURNE / UNIVERSITY OF MELBOURNE RESEARCH
McCANN MELBOURNE AUSTRALIA
Bronze Spike
SHACKLETON'S RETURN
HYUNDAI MOTOR / HYUNDAI MOTOR BRAND CAMPAIGN
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA / TRANSPORT ACCIDENT COMMISSION VICTORIA
CLEMENGER BBDO MELBOURNE AUSTRALIA
Grand Prix
G02 Low Budget / High Impact Campaign
WARDROBE APARTMENT
SOCIETY FOR COMMUNITY ORGANISATION / NON-PROFIT
BBDO PROXIMITY HONG KONG HONG KONG
Short List
CORRECTING HISTORY
THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA / THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA
TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES
Bronze Spike