Spikes Asia 2021

Winners & Shortlists

Winners

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Title Brand Product / Service	Entrant Company	Location	Award
A01 Fast Moving Consumer Goods
THE LONG-LASTING UNIFORM I.P. TRADING HYGIENE	BBDO BANGKOK	THAILAND	Bronze
PANTENE HAIR BRUSH EXPERIMENT P&G PANTENE	GREYNJ UNITED Bangkok	THAILAND	Short List
A02 Durable Consumer Goods
HEAT TECH WINDOW UNIQLO HEAT TECH	CHEIL WORLDWIDE Seoul	SOUTH KOREA	Bronze
THE RESPONSIVE LOOKBOOK DIESEL JOGGJEANS	FRED & FARID SHANGHAI	CHINA	Bronze
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
YOU'VE GOTTA HAVE A TEAM FOOTBALL FEDERATION AUSTRALIA FOOTBALL FEDERATION AUSTRALIA / HYUNDAI A-LEAGUE	BMF ADVERTISING Sydney	AUSTRALIA	Short List
PITCHING FRENCH FILMS TO HOLLYWOOD ALLIANCE FRANÇAISE DE SINGAPOUR CINE-CLUB	ALLIANCE FRANçAISE DE SINGAPOUR Singapore	SINGAPORE	Silver
A05 Media & Publications
EMERGENCY COLLECTIBLES KOBE SHIMBUN DISASTER PREVENTION	DENTSU INC. Tokyo	JAPAN	Silver
A06 Financial Products & Services, Commercial Public Services, B2B Products & Services
ANZ #HOLDTIGHT ANZ ANZ BANK	TBWA\MELBOURNE	AUSTRALIA	Bronze
A08 Corporate Social Responsibility
AAMI SMARTPLATES SUNCORP AAMI INSURANCE	OGILVY AUSTRALIA Melbourne	AUSTRALIA	Bronze
AIR-INK HEINEKEN ASIA PACIFIC PTE. LTD. TIGER BEER	HEINEKEN ASIA PACIFIC Singapore	SINGAPORE	Short List
SAFETY BAGS TESCO FRUIT & VEGGIE PLASTIC BAGS	CHEIL WORLDWIDE Hong Kong	HONG KONG	Bronze
A09 Public Sector
THE IMMUNITY CHARM MINISTRY OF PUBLIC HEALTH, AFGHANISTAN ANALOGUE WEARABLE	McCANN INDIA Mumbai	INDIA	Short List
A10 Charities & Non-profit
THE RIDERLESS BIKE STEVE WAUGH FOUNDATION THE CAPTAIN'S RIDE	HAVAS AUSTRALIA Sydney	AUSTRALIA	Bronze
CORRECTING HISTORY THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA	TBWA\SANTIAGO MANGADA PUNO Makati City	THE PHILIPPINES	Silver
SCHOOL FOR JUSTICE FREE A GIRL MOVEMENT INDIA A SCHOOL AND EDUCATION PROGRAMME	FLEISHMANHILLARD INDIA Mumbai	INDIA	Silver
DEAD WHALE GREENPEACE PHILIPPINES DEAD WHALE	DENTSU JAYME SYFU Makati City	THE PHILIPPINES	Bronze
B02 Dimensional Mailings
AIR-INK HEINEKEN ASIA PACIFIC PTE. LTD. TIGER BEER	HEINEKEN ASIA PACIFIC Singapore	SINGAPORE	Short List
B03 Use of Ambient Media: Small Scale
THE EDIBLE BUSINESS CARD SAGA CITY SAGA NORI (SEAWEED) / CITY PROMOTION	GEOMETRY GLOBAL Tokyo	JAPAN	Short List
SAFETY BAGS TESCO FRUIT & VEGGIE PLASTIC BAGS	CHEIL WORLDWIDE Hong Kong	HONG KONG	Short List
PANTENE HAIR BRUSH EXPERIMENT P&G PANTENE	GREYNJ UNITED Bangkok	THAILAND	Short List
B04 Use of Ambient Media: Large Scale
LIFE PUMP SAMSUNG C&T CORPORATION EVERLAND CARIBBEAN BAY CARIBBEAN BAY WATER PARK	CHEIL WORLDWIDE Seoul	SOUTH KOREA	Short List
MADE POSSIBLE BY MELBOURNE UNIVERSITY OF MELBOURNE UNIVERSITY OF MELBOURNE RESEARCH	McCANN MELBOURNE	AUSTRALIA	Bronze
MEET GRAHAM TRANSPORT ACCIDENT COMMISSION VICTORIA TRANSPORT ACCIDENT COMMISSION VICTORIA	CLEMENGER BBDO MELBOURNE	AUSTRALIA	Gold
B05 Use of Broadcast
THE HEARING TEST IN DISGUISE COCHLEAR COCHLEAR IMPLANTS	CHE PROXIMITY Sydney	AUSTRALIA	Short List
B06 Use of Print or Outdoor
EMERGENCY COLLECTIBLES KOBE SHIMBUN DISASTER PREVENTION	DENTSU INC. Tokyo	JAPAN	Silver
HEAT TECH WINDOW UNIQLO HEAT TECH	CHEIL WORLDWIDE Seoul	SOUTH KOREA	Bronze
B07 Use of Technology
GREEN LIGHT RUN ADIDAS JAPAN PUREBOOST	TBWA\HAKUHODO Tokyo	JAPAN	Short List
THE RIDERLESS BIKE STEVE WAUGH FOUNDATION THE CAPTAIN'S RIDE	HAVAS AUSTRALIA Sydney	AUSTRALIA	Short List
GLICODE EZAKI GLICO CO., LTD. CORPORATE	DENTSU INC. Tokyo	JAPAN	Silver
MEET GRAHAM TRANSPORT ACCIDENT COMMISSION VICTORIA TRANSPORT ACCIDENT COMMISSION VICTORIA	CLEMENGER BBDO MELBOURNE	AUSTRALIA	Silver
C01 Use of Digital Platforms
ALERT AD VICTORIAN GOVERNMENT FIRE READY VICTORIA	BWM DENTSU Melbourne	AUSTRALIA	Bronze
GEEKS GO FOR #CC9900 GENERAL ELECTRICS TECHNOLOGY	CLEMENGER BBDO SYDNEY	AUSTRALIA	Short List
THE RESPONSIVE LOOKBOOK DIESEL JOGGJEANS	FRED & FARID SHANGHAI	CHINA	Bronze
C02 Use of Mobile
AAMI SMARTPLATES SUNCORP AAMI INSURANCE	OGILVY AUSTRALIA Melbourne	AUSTRALIA	Silver
GLICODE EZAKI GLICO CO., LTD. CORPORATE	DENTSU INC. Tokyo	JAPAN	Short List
POCKET PATROL SAMSUNG SAMSUNG POCKET PATROL	LEO BURNETT SYDNEY	AUSTRALIA	Short List
C03 Use of Social Platforms
YOU'VE GOTTA HAVE A TEAM FOOTBALL FEDERATION AUSTRALIA FOOTBALL FEDERATION AUSTRALIA / HYUNDAI A-LEAGUE	BMF ADVERTISING Sydney	AUSTRALIA	Short List
SHACKLETON'S RETURN HYUNDAI MOTOR HYUNDAI MOTOR BRAND CAMPAIGN	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA	Bronze
CORRECTING HISTORY THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA	TBWA\SANTIAGO MANGADA PUNO Makati City	THE PHILIPPINES	Bronze
SCHOOL FOR JUSTICE FREE A GIRL MOVEMENT INDIA A SCHOOL AND EDUCATION PROGRAMME	FLEISHMANHILLARD INDIA Mumbai	INDIA	Bronze
C05 Co-Creation & User Generated Content
YOU'VE GOTTA HAVE A TEAM FOOTBALL FEDERATION AUSTRALIA FOOTBALL FEDERATION AUSTRALIA / HYUNDAI A-LEAGUE	BMF ADVERTISING Sydney	AUSTRALIA	Short List
SNAPLICATIONS MCDONALD'S AUSTRALIA HR / EMPLOYMENT	VML Sydney	AUSTRALIA	Bronze
D01 Use of Data
GREEN LIGHT RUN ADIDAS JAPAN PUREBOOST	TBWA\HAKUHODO Tokyo	JAPAN	Short List
AAMI SMARTPLATES SUNCORP AAMI INSURANCE	OGILVY AUSTRALIA Melbourne	AUSTRALIA	Silver
ALERT AD VICTORIAN GOVERNMENT FIRE READY VICTORIA	BWM DENTSU Melbourne	AUSTRALIA	Bronze
E01 Acquisitions
CHILD REPLACEMENT PROGRAMME PEDIGREE DOG ADOPTION	COLENSO BBDO Auckland	NEW ZEALAND	Silver
THE BILLION POINT GIVEAWAY VELOCITY FREQUENT FLYER VELOCITY FREQUENT FLYER POINTS	CHE PROXIMITY Sydney	AUSTRALIA	Silver
E02 Retention
THE IMMUNITY CHARM MINISTRY OF PUBLIC HEALTH, AFGHANISTAN ANALOGUE WEARABLE	McCANN INDIA Mumbai	INDIA	Short List
THE BILLION POINT GIVEAWAY VELOCITY FREQUENT FLYER VELOCITY FREQUENT FLYER POINTS	CHE PROXIMITY Sydney	AUSTRALIA	Silver
E03 Launch / Re-launch
ADIDAS ODDS ADIDAS ADIDAS SHOE	TAPROOT DENTSU Mumbai	INDIA	Gold
F01 Copywriting
ADIDAS TALE OF TWO ADIDAS ADIDAS SHOE	TAPROOT DENTSU Mumbai	INDIA	Bronze
F03 Experience Design
EMERGENCY COLLECTIBLES KOBE SHIMBUN DISASTER PREVENTION	DENTSU INC. Tokyo	JAPAN	Silver
KIBO SCIENCE 360 - A SPACE EXPERIMENT WITH GOOGLE GOOGLE JAPAN G.K. GOOGLE	DENTSU TEC Tokyo	JAPAN	Short List
G01 Integrated Campaign Led by Direct
CHILD REPLACEMENT PROGRAMME PEDIGREE DOG ADOPTION	COLENSO BBDO Auckland	NEW ZEALAND	Silver
MADE POSSIBLE BY MELBOURNE UNIVERSITY OF MELBOURNE UNIVERSITY OF MELBOURNE RESEARCH	McCANN MELBOURNE	AUSTRALIA	Bronze
SHACKLETON'S RETURN HYUNDAI MOTOR HYUNDAI MOTOR BRAND CAMPAIGN	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA	Short List
MEET GRAHAM TRANSPORT ACCIDENT COMMISSION VICTORIA TRANSPORT ACCIDENT COMMISSION VICTORIA	CLEMENGER BBDO MELBOURNE	AUSTRALIA	Grand Prix
G02 Low Budget / High Impact Campaign
WARDROBE APARTMENT SOCIETY FOR COMMUNITY ORGANISATION NON-PROFIT	BBDO PROXIMITY HONG KONG	HONG KONG	Short List
CORRECTING HISTORY THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA	TBWA\SANTIAGO MANGADA PUNO Makati City	THE PHILIPPINES	Bronze

A01 Fast Moving Consumer Goods
THE LONG-LASTING UNIFORM
I.P. TRADING / HYGIENE

BBDO BANGKOK

THAILAND

Bronze
PANTENE HAIR BRUSH EXPERIMENT
P&G / PANTENE

GREYNJ UNITED Bangkok

THAILAND

Short List

A02 Durable Consumer Goods
HEAT TECH WINDOW
UNIQLO / HEAT TECH

CHEIL WORLDWIDE Seoul

SOUTH KOREA

Bronze
THE RESPONSIVE LOOKBOOK
DIESEL / JOGGJEANS

FRED & FARID SHANGHAI

CHINA

Bronze

A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
YOU'VE GOTTA HAVE A TEAM
FOOTBALL FEDERATION AUSTRALIA / FOOTBALL FEDERATION AUSTRALIA / HYUNDAI A-LEAGUE

BMF ADVERTISING Sydney

AUSTRALIA

Short List
PITCHING FRENCH FILMS TO HOLLYWOOD
ALLIANCE FRANÇAISE DE SINGAPOUR / CINE-CLUB

ALLIANCE FRANçAISE DE SINGAPOUR Singapore

SINGAPORE

Silver

A05 Media & Publications
EMERGENCY COLLECTIBLES
KOBE SHIMBUN / DISASTER PREVENTION

DENTSU INC. Tokyo

JAPAN

Silver

A06 Financial Products & Services, Commercial Public Services, B2B Products & Services
ANZ #HOLDTIGHT
ANZ / ANZ BANK

TBWA\MELBOURNE

AUSTRALIA

Bronze

B02 Dimensional Mailings
AIR-INK
HEINEKEN ASIA PACIFIC PTE. LTD. / TIGER BEER

HEINEKEN ASIA PACIFIC Singapore

SINGAPORE

Short List

B05 Use of Broadcast
THE HEARING TEST IN DISGUISE
COCHLEAR / COCHLEAR IMPLANTS

CHE PROXIMITY Sydney

AUSTRALIA

Short List

C05 Co-Creation & User Generated Content
YOU'VE GOTTA HAVE A TEAM
FOOTBALL FEDERATION AUSTRALIA / FOOTBALL FEDERATION AUSTRALIA / HYUNDAI A-LEAGUE

BMF ADVERTISING Sydney

AUSTRALIA

Short List
SNAPLICATIONS
MCDONALD'S AUSTRALIA / HR / EMPLOYMENT

VML Sydney

AUSTRALIA

Bronze

E03 Launch / Re-launch
ADIDAS ODDS
ADIDAS / ADIDAS SHOE

TAPROOT DENTSU Mumbai

INDIA

Gold

F01 Copywriting
ADIDAS TALE OF TWO
ADIDAS / ADIDAS SHOE

TAPROOT DENTSU Mumbai

INDIA

Bronze

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