• A01 Fast Moving Consumer Goods
• THE LONG-LASTING UNIFORM
  I.P. TRADING / HYGIENE
  BBDO BANGKOK
  THAILAND
  Bronze Spike
• PANTENE HAIR BRUSH EXPERIMENT
  P&G / PANTENE
  GREYNJ UNITED Bangkok
  THAILAND
  Short List

• A02 Durable Consumer Goods
• HEAT TECH WINDOW
  UNIQLO / HEAT TECH
  CHEIL WORLDWIDE Seoul
  SOUTH KOREA
  Bronze Spike
• THE RESPONSIVE LOOKBOOK
  DIESEL / JOGGJEANS
  FRED & FARID SHANGHAI
  CHINA
  Bronze Spike

• A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
• YOU'VE GOTTA HAVE A TEAM
  FOOTBALL FEDERATION AUSTRALIA / FOOTBALL FEDERATION AUSTRALIA / HYUNDAI A-LEAGUE
  BMF ADVERTISING Sydney
  AUSTRALIA
  Short List
• PITCHING FRENCH FILMS TO HOLLYWOOD
  ALLIANCE FRANÇAISE DE SINGAPOUR / CINE-CLUB
  ALLIANCE FRANçAISE DE SINGAPOUR Singapore
  SINGAPORE
  Silver Spike

• A05 Media & Publications
• EMERGENCY COLLECTIBLES
  KOBE SHIMBUN / DISASTER PREVENTION
  DENTSU INC. Tokyo
  JAPAN
  Silver Spike

• A06 Financial Products & Services, Commercial Public Services, B2B Products & Services
• ANZ #HOLDTIGHT
  ANZ / ANZ BANK
  TBWA\MELBOURNE
  AUSTRALIA
  Bronze Spike

• A08 Corporate Social Responsibility
• AAMI SMARTPLATES
  SUNCORP / AAMI INSURANCE
  OGILVY AUSTRALIA Melbourne
  AUSTRALIA
  Bronze Spike
• AIR-INK
  HEINEKEN ASIA PACIFIC PTE. LTD. / TIGER BEER
  HEINEKEN ASIA PACIFIC Singapore
  SINGAPORE
  Short List
• SAFETY BAGS
  TESCO / FRUIT & VEGGIE PLASTIC BAGS
  CHEIL WORLDWIDE Hong Kong
  HONG KONG
  Bronze Spike

• A09 Public Sector
• THE IMMUNITY CHARM
  MINISTRY OF PUBLIC HEALTH, AFGHANISTAN / ANALOGUE WEARABLE
  McCANN INDIA Mumbai
  INDIA
  Short List

• A10 Charities & Non-profit
• THE RIDERLESS BIKE
  STEVE WAUGH FOUNDATION / THE CAPTAIN'S RIDE
  HAVAS AUSTRALIA Sydney
  AUSTRALIA
  Bronze Spike
• CORRECTING HISTORY
  THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA / THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA
  TBWA\SANTIAGO MANGADA PUNO Makati City
  THE PHILIPPINES
  Silver Spike
• SCHOOL FOR JUSTICE
  FREE A GIRL MOVEMENT INDIA / A SCHOOL AND EDUCATION PROGRAMME
  FLEISHMANHILLARD INDIA Mumbai
  INDIA
  Silver Spike
• DEAD WHALE
  GREENPEACE PHILIPPINES / DEAD WHALE
  DENTSU JAYME SYFU Makati City
  THE PHILIPPINES
  Bronze Spike

• B02 Dimensional Mailings
• AIR-INK
  HEINEKEN ASIA PACIFIC PTE. LTD. / TIGER BEER
  HEINEKEN ASIA PACIFIC Singapore
  SINGAPORE
  Short List

• B03 Use of Ambient Media: Small Scale
• THE EDIBLE BUSINESS CARD
  SAGA CITY / SAGA NORI (SEAWEED) / CITY PROMOTION
  GEOMETRY GLOBAL Tokyo
  JAPAN
  Short List
• SAFETY BAGS
  TESCO / FRUIT & VEGGIE PLASTIC BAGS
  CHEIL WORLDWIDE Hong Kong
  HONG KONG
  Short List
• PANTENE HAIR BRUSH EXPERIMENT
  P&G / PANTENE
  GREYNJ UNITED Bangkok
  THAILAND
  Short List

• B04 Use of Ambient Media: Large Scale
• LIFE PUMP
  SAMSUNG C&T CORPORATION EVERLAND CARIBBEAN BAY / CARIBBEAN BAY WATER PARK
  CHEIL WORLDWIDE Seoul
  SOUTH KOREA
  Short List
• MADE POSSIBLE BY MELBOURNE
  UNIVERSITY OF MELBOURNE / UNIVERSITY OF MELBOURNE RESEARCH
  McCANN MELBOURNE
  AUSTRALIA
  Bronze Spike
• MEET GRAHAM
  TRANSPORT ACCIDENT COMMISSION VICTORIA / TRANSPORT ACCIDENT COMMISSION VICTORIA
  CLEMENGER BBDO MELBOURNE
  AUSTRALIA
  Gold
  Spike

• B05 Use of Broadcast
• THE HEARING TEST IN DISGUISE
  COCHLEAR / COCHLEAR IMPLANTS
  CHE PROXIMITY Sydney
  AUSTRALIA
  Short List

• B06 Use of Print or Outdoor
• EMERGENCY COLLECTIBLES
  KOBE SHIMBUN / DISASTER PREVENTION
  DENTSU INC. Tokyo
  JAPAN
  Silver Spike
• HEAT TECH WINDOW
  UNIQLO / HEAT TECH
  CHEIL WORLDWIDE Seoul
  SOUTH KOREA
  Bronze Spike

• B07 Use of Technology
• GREEN LIGHT RUN
  ADIDAS JAPAN / PUREBOOST
  TBWA\HAKUHODO Tokyo
  JAPAN
  Short List
• THE RIDERLESS BIKE
  STEVE WAUGH FOUNDATION / THE CAPTAIN'S RIDE
  HAVAS AUSTRALIA Sydney
  AUSTRALIA
  Short List
• GLICODE
  EZAKI GLICO CO., LTD. / CORPORATE
  DENTSU INC. Tokyo
  JAPAN
  Silver Spike
• MEET GRAHAM
  TRANSPORT ACCIDENT COMMISSION VICTORIA / TRANSPORT ACCIDENT COMMISSION VICTORIA
  CLEMENGER BBDO MELBOURNE
  AUSTRALIA
  Silver Spike

• C01 Use of Digital Platforms
• ALERT AD
  VICTORIAN GOVERNMENT / FIRE READY VICTORIA
  BWM DENTSU Melbourne
  AUSTRALIA
  Bronze Spike
• GEEKS GO FOR #CC9900
  GENERAL ELECTRICS / TECHNOLOGY
  CLEMENGER BBDO SYDNEY
  AUSTRALIA
  Short List
• THE RESPONSIVE LOOKBOOK
  DIESEL / JOGGJEANS
  FRED & FARID SHANGHAI
  CHINA
  Bronze Spike

• C02 Use of Mobile
• AAMI SMARTPLATES
  SUNCORP / AAMI INSURANCE
  OGILVY AUSTRALIA Melbourne
  AUSTRALIA
  Silver Spike
• GLICODE
  EZAKI GLICO CO., LTD. / CORPORATE
  DENTSU INC. Tokyo
  JAPAN
  Short List
• POCKET PATROL
  SAMSUNG / SAMSUNG POCKET PATROL
  LEO BURNETT SYDNEY
  AUSTRALIA
  Short List

• C03 Use of Social Platforms
• YOU'VE GOTTA HAVE A TEAM
  FOOTBALL FEDERATION AUSTRALIA / FOOTBALL FEDERATION AUSTRALIA / HYUNDAI A-LEAGUE
  BMF ADVERTISING Sydney
  AUSTRALIA
  Short List
• SHACKLETON'S RETURN
  HYUNDAI MOTOR / HYUNDAI MOTOR BRAND CAMPAIGN
  INNOCEAN WORLDWIDE Seoul
  SOUTH KOREA
  Bronze Spike
• CORRECTING HISTORY
  THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA / THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA
  TBWA\SANTIAGO MANGADA PUNO Makati City
  THE PHILIPPINES
  Bronze Spike
• SCHOOL FOR JUSTICE
  FREE A GIRL MOVEMENT INDIA / A SCHOOL AND EDUCATION PROGRAMME
  FLEISHMANHILLARD INDIA Mumbai
  INDIA
  Bronze Spike

• C05 Co-Creation & User Generated Content
• YOU'VE GOTTA HAVE A TEAM
  FOOTBALL FEDERATION AUSTRALIA / FOOTBALL FEDERATION AUSTRALIA / HYUNDAI A-LEAGUE
  BMF ADVERTISING Sydney
  AUSTRALIA
  Short List
• SNAPLICATIONS
  MCDONALD'S AUSTRALIA / HR / EMPLOYMENT
  VML Sydney
  AUSTRALIA
  Bronze Spike

• D01 Use of Data
• GREEN LIGHT RUN
  ADIDAS JAPAN / PUREBOOST
  TBWA\HAKUHODO Tokyo
  JAPAN
  Short List
• AAMI SMARTPLATES
  SUNCORP / AAMI INSURANCE
  OGILVY AUSTRALIA Melbourne
  AUSTRALIA
  Silver Spike
• ALERT AD
  VICTORIAN GOVERNMENT / FIRE READY VICTORIA
  BWM DENTSU Melbourne
  AUSTRALIA
  Bronze Spike

• E01 Acquisitions
• CHILD REPLACEMENT PROGRAMME
  PEDIGREE / DOG ADOPTION
  COLENSO BBDO Auckland
  NEW ZEALAND
  Silver Spike
• THE BILLION POINT GIVEAWAY
  VELOCITY FREQUENT FLYER / VELOCITY FREQUENT FLYER POINTS
  CHE PROXIMITY Sydney
  AUSTRALIA
  Silver Spike

• E02 Retention
• THE IMMUNITY CHARM
  MINISTRY OF PUBLIC HEALTH, AFGHANISTAN / ANALOGUE WEARABLE
  McCANN INDIA Mumbai
  INDIA
  Short List
• THE BILLION POINT GIVEAWAY
  VELOCITY FREQUENT FLYER / VELOCITY FREQUENT FLYER POINTS
  CHE PROXIMITY Sydney
  AUSTRALIA
  Silver Spike

• E03 Launch / Re-launch
• ADIDAS ODDS
  ADIDAS / ADIDAS SHOE
  TAPROOT DENTSU Mumbai
  INDIA
  Gold
  Spike

• F01 Copywriting
• ADIDAS TALE OF TWO
  ADIDAS / ADIDAS SHOE
  TAPROOT DENTSU Mumbai
  INDIA
  Bronze Spike

• F03 Experience Design
• EMERGENCY COLLECTIBLES
  KOBE SHIMBUN / DISASTER PREVENTION
  DENTSU INC. Tokyo
  JAPAN
  Silver Spike
• KIBO SCIENCE 360 - A SPACE EXPERIMENT WITH GOOGLE
  GOOGLE JAPAN G.K. / GOOGLE
  DENTSU TEC Tokyo
  JAPAN
  Short List

• G01 Integrated Campaign Led by Direct
• CHILD REPLACEMENT PROGRAMME
  PEDIGREE / DOG ADOPTION
  COLENSO BBDO Auckland
  NEW ZEALAND
  Silver Spike
• MADE POSSIBLE BY MELBOURNE
  UNIVERSITY OF MELBOURNE / UNIVERSITY OF MELBOURNE RESEARCH
  McCANN MELBOURNE
  AUSTRALIA
  Bronze Spike
• SHACKLETON'S RETURN
  HYUNDAI MOTOR / HYUNDAI MOTOR BRAND CAMPAIGN
  INNOCEAN WORLDWIDE Seoul
  SOUTH KOREA
  Short List
• MEET GRAHAM
  TRANSPORT ACCIDENT COMMISSION VICTORIA / TRANSPORT ACCIDENT COMMISSION VICTORIA
  CLEMENGER BBDO MELBOURNE
  AUSTRALIA
  Grand Prix

• G02 Low Budget / High Impact Campaign
• WARDROBE APARTMENT
  SOCIETY FOR COMMUNITY ORGANISATION / NON-PROFIT
  BBDO PROXIMITY HONG KONG
  HONG KONG
  Short List
• CORRECTING HISTORY
  THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA / THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA
  TBWA\SANTIAGO MANGADA PUNO Makati City
  THE PHILIPPINES
  Bronze Spike