Title Brand Product / Service Entrant Company Location Award
A01 Fast Moving Consumer Goods
THE LONG-LASTING UNIFORM
I.P. TRADING
HYGIENE
BBDO BANGKOK THAILAND
Bronze
PANTENE HAIR BRUSH EXPERIMENT
P&G
PANTENE
GREYNJ UNITED Bangkok THAILAND
Short List
A02 Durable Consumer Goods
HEAT TECH WINDOW
UNIQLO
HEAT TECH
CHEIL WORLDWIDE Seoul SOUTH KOREA
Bronze
THE RESPONSIVE LOOKBOOK
DIESEL
JOGGJEANS
FRED & FARID SHANGHAI CHINA
Bronze
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
YOU'VE GOTTA HAVE A TEAM
FOOTBALL FEDERATION AUSTRALIA
FOOTBALL FEDERATION AUSTRALIA / HYUNDAI A-LEAGUE
BMF ADVERTISING Sydney AUSTRALIA
Short List
PITCHING FRENCH FILMS TO HOLLYWOOD
ALLIANCE FRANÇAISE DE SINGAPOUR
CINE-CLUB
ALLIANCE FRANçAISE DE SINGAPOUR Singapore SINGAPORE
Silver
A05 Media & Publications
EMERGENCY COLLECTIBLES
KOBE SHIMBUN
DISASTER PREVENTION
DENTSU INC. Tokyo JAPAN
Silver
A06 Financial Products & Services, Commercial Public Services, B2B Products & Services
ANZ #HOLDTIGHT
ANZ
ANZ BANK
TBWA\MELBOURNE AUSTRALIA
Bronze
A08 Corporate Social Responsibility
AAMI SMARTPLATES
SUNCORP
AAMI INSURANCE
OGILVY AUSTRALIA Melbourne AUSTRALIA
Bronze
AIR-INK
HEINEKEN ASIA PACIFIC PTE. LTD.
TIGER BEER
HEINEKEN ASIA PACIFIC Singapore SINGAPORE
Short List
SAFETY BAGS
TESCO
FRUIT & VEGGIE PLASTIC BAGS
CHEIL WORLDWIDE Hong Kong HONG KONG
Bronze
A09 Public Sector
THE IMMUNITY CHARM
MINISTRY OF PUBLIC HEALTH, AFGHANISTAN
ANALOGUE WEARABLE
McCANN INDIA Mumbai INDIA
Short List
A10 Charities & Non-profit
THE RIDERLESS BIKE
STEVE WAUGH FOUNDATION
THE CAPTAIN'S RIDE
HAVAS AUSTRALIA Sydney AUSTRALIA
Bronze
CORRECTING HISTORY
THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA
THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA
TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES
Silver
SCHOOL FOR JUSTICE
FREE A GIRL MOVEMENT INDIA
A SCHOOL AND EDUCATION PROGRAMME
FLEISHMANHILLARD INDIA Mumbai INDIA
Silver
DEAD WHALE
GREENPEACE PHILIPPINES
DEAD WHALE
DENTSU JAYME SYFU Makati City THE PHILIPPINES
Bronze
B02 Dimensional Mailings
AIR-INK
HEINEKEN ASIA PACIFIC PTE. LTD.
TIGER BEER
HEINEKEN ASIA PACIFIC Singapore SINGAPORE
Short List
B03 Use of Ambient Media: Small Scale
THE EDIBLE BUSINESS CARD
SAGA CITY
SAGA NORI (SEAWEED) / CITY PROMOTION
GEOMETRY GLOBAL Tokyo JAPAN
Short List
SAFETY BAGS
TESCO
FRUIT & VEGGIE PLASTIC BAGS
CHEIL WORLDWIDE Hong Kong HONG KONG
Short List
PANTENE HAIR BRUSH EXPERIMENT
P&G
PANTENE
GREYNJ UNITED Bangkok THAILAND
Short List
B04 Use of Ambient Media: Large Scale
LIFE PUMP
SAMSUNG C&T CORPORATION EVERLAND CARIBBEAN BAY
CARIBBEAN BAY WATER PARK
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
MADE POSSIBLE BY MELBOURNE
UNIVERSITY OF MELBOURNE
UNIVERSITY OF MELBOURNE RESEARCH
McCANN MELBOURNE AUSTRALIA
Bronze
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA
TRANSPORT ACCIDENT COMMISSION VICTORIA
CLEMENGER BBDO MELBOURNE AUSTRALIA
Gold
B05 Use of Broadcast
THE HEARING TEST IN DISGUISE
COCHLEAR
COCHLEAR IMPLANTS
CHE PROXIMITY Sydney AUSTRALIA
Short List
B06 Use of Print or Outdoor
EMERGENCY COLLECTIBLES
KOBE SHIMBUN
DISASTER PREVENTION
DENTSU INC. Tokyo JAPAN
Silver
HEAT TECH WINDOW
UNIQLO
HEAT TECH
CHEIL WORLDWIDE Seoul SOUTH KOREA
Bronze
B07 Use of Technology
GREEN LIGHT RUN
ADIDAS JAPAN
PUREBOOST
TBWA\HAKUHODO Tokyo JAPAN
Short List
THE RIDERLESS BIKE
STEVE WAUGH FOUNDATION
THE CAPTAIN'S RIDE
HAVAS AUSTRALIA Sydney AUSTRALIA
Short List
GLICODE
EZAKI GLICO CO., LTD.
CORPORATE
DENTSU INC. Tokyo JAPAN
Silver
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA
TRANSPORT ACCIDENT COMMISSION VICTORIA
CLEMENGER BBDO MELBOURNE AUSTRALIA
Silver
C01 Use of Digital Platforms
ALERT AD
VICTORIAN GOVERNMENT
FIRE READY VICTORIA
BWM DENTSU Melbourne AUSTRALIA
Bronze
GEEKS GO FOR #CC9900
GENERAL ELECTRICS
TECHNOLOGY
CLEMENGER BBDO SYDNEY AUSTRALIA
Short List
THE RESPONSIVE LOOKBOOK
DIESEL
JOGGJEANS
FRED & FARID SHANGHAI CHINA
Bronze
C02 Use of Mobile
AAMI SMARTPLATES
SUNCORP
AAMI INSURANCE
OGILVY AUSTRALIA Melbourne AUSTRALIA
Silver
GLICODE
EZAKI GLICO CO., LTD.
CORPORATE
DENTSU INC. Tokyo JAPAN
Short List
POCKET PATROL
SAMSUNG
SAMSUNG POCKET PATROL
LEO BURNETT SYDNEY AUSTRALIA
Short List
C03 Use of Social Platforms
YOU'VE GOTTA HAVE A TEAM
FOOTBALL FEDERATION AUSTRALIA
FOOTBALL FEDERATION AUSTRALIA / HYUNDAI A-LEAGUE
BMF ADVERTISING Sydney AUSTRALIA
Short List
SHACKLETON'S RETURN
HYUNDAI MOTOR
HYUNDAI MOTOR BRAND CAMPAIGN
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Bronze
CORRECTING HISTORY
THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA
THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA
TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES
Bronze
SCHOOL FOR JUSTICE
FREE A GIRL MOVEMENT INDIA
A SCHOOL AND EDUCATION PROGRAMME
FLEISHMANHILLARD INDIA Mumbai INDIA
Bronze
C05 Co-Creation & User Generated Content
YOU'VE GOTTA HAVE A TEAM
FOOTBALL FEDERATION AUSTRALIA
FOOTBALL FEDERATION AUSTRALIA / HYUNDAI A-LEAGUE
BMF ADVERTISING Sydney AUSTRALIA
Short List
SNAPLICATIONS
MCDONALD'S AUSTRALIA
HR / EMPLOYMENT
VML Sydney AUSTRALIA
Bronze
D01 Use of Data
GREEN LIGHT RUN
ADIDAS JAPAN
PUREBOOST
TBWA\HAKUHODO Tokyo JAPAN
Short List
AAMI SMARTPLATES
SUNCORP
AAMI INSURANCE
OGILVY AUSTRALIA Melbourne AUSTRALIA
Silver
ALERT AD
VICTORIAN GOVERNMENT
FIRE READY VICTORIA
BWM DENTSU Melbourne AUSTRALIA
Bronze
E01 Acquisitions
CHILD REPLACEMENT PROGRAMME
PEDIGREE
DOG ADOPTION
COLENSO BBDO Auckland NEW ZEALAND
Silver
THE BILLION POINT GIVEAWAY
VELOCITY FREQUENT FLYER
VELOCITY FREQUENT FLYER POINTS
CHE PROXIMITY Sydney AUSTRALIA
Silver
E02 Retention
THE IMMUNITY CHARM
MINISTRY OF PUBLIC HEALTH, AFGHANISTAN
ANALOGUE WEARABLE
McCANN INDIA Mumbai INDIA
Short List
THE BILLION POINT GIVEAWAY
VELOCITY FREQUENT FLYER
VELOCITY FREQUENT FLYER POINTS
CHE PROXIMITY Sydney AUSTRALIA
Silver
E03 Launch / Re-launch
ADIDAS ODDS
ADIDAS
ADIDAS SHOE
TAPROOT DENTSU Mumbai INDIA
Gold
F01 Copywriting
ADIDAS TALE OF TWO
ADIDAS
ADIDAS SHOE
TAPROOT DENTSU Mumbai INDIA
Bronze
F03 Experience Design
EMERGENCY COLLECTIBLES
KOBE SHIMBUN
DISASTER PREVENTION
DENTSU INC. Tokyo JAPAN
Silver
KIBO SCIENCE 360 - A SPACE EXPERIMENT WITH GOOGLE
GOOGLE JAPAN G.K.
GOOGLE
DENTSU TEC Tokyo JAPAN
Short List
G01 Integrated Campaign Led by Direct
CHILD REPLACEMENT PROGRAMME
PEDIGREE
DOG ADOPTION
COLENSO BBDO Auckland NEW ZEALAND
Silver
MADE POSSIBLE BY MELBOURNE
UNIVERSITY OF MELBOURNE
UNIVERSITY OF MELBOURNE RESEARCH
McCANN MELBOURNE AUSTRALIA
Bronze
SHACKLETON'S RETURN
HYUNDAI MOTOR
HYUNDAI MOTOR BRAND CAMPAIGN
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA
TRANSPORT ACCIDENT COMMISSION VICTORIA
CLEMENGER BBDO MELBOURNE AUSTRALIA
Grand Prix
G02 Low Budget / High Impact Campaign
WARDROBE APARTMENT
SOCIETY FOR COMMUNITY ORGANISATION
NON-PROFIT
BBDO PROXIMITY HONG KONG HONG KONG
Short List
CORRECTING HISTORY
THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA
THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA
TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES
Bronze