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Title Brand Product / Service Entrant Company Location Award
A01 Fast Moving Consumer Goods
THE LONG-LASTING UNIFORM
I.P. TRADING / HYGIENE		 BBDO BANGKOK THAILAND
Bronze Spike
PANTENE HAIR BRUSH EXPERIMENT
P&G / PANTENE		 GREYNJ UNITED Bangkok THAILAND
Short List
A02 Durable Consumer Goods
HEAT TECH WINDOW
UNIQLO / HEAT TECH		 CHEIL WORLDWIDE Seoul SOUTH KOREA
Bronze Spike
THE RESPONSIVE LOOKBOOK
DIESEL / JOGGJEANS		 FRED & FARID SHANGHAI CHINA
Bronze Spike
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
YOU'VE GOTTA HAVE A TEAM
FOOTBALL FEDERATION AUSTRALIA / FOOTBALL FEDERATION AUSTRALIA / HYUNDAI A-LEAGUE		 BMF ADVERTISING Sydney AUSTRALIA
Short List
PITCHING FRENCH FILMS TO HOLLYWOOD
ALLIANCE FRANÇAISE DE SINGAPOUR / CINE-CLUB		 ALLIANCE FRANçAISE DE SINGAPOUR Singapore SINGAPORE
Silver Spike
A05 Media & Publications
EMERGENCY COLLECTIBLES
KOBE SHIMBUN / DISASTER PREVENTION		 DENTSU INC. Tokyo JAPAN
Silver Spike
A06 Financial Products & Services, Commercial Public Services, B2B Products & Services
ANZ #HOLDTIGHT
ANZ / ANZ BANK		 TBWA\MELBOURNE AUSTRALIA
Bronze Spike
A08 Corporate Social Responsibility
AAMI SMARTPLATES
SUNCORP / AAMI INSURANCE		 OGILVY AUSTRALIA Melbourne AUSTRALIA
Bronze Spike
AIR-INK
HEINEKEN ASIA PACIFIC PTE. LTD. / TIGER BEER		 HEINEKEN ASIA PACIFIC Singapore SINGAPORE
Short List
SAFETY BAGS
TESCO / FRUIT & VEGGIE PLASTIC BAGS		 CHEIL WORLDWIDE Hong Kong HONG KONG
Bronze Spike
A09 Public Sector
THE IMMUNITY CHARM
MINISTRY OF PUBLIC HEALTH, AFGHANISTAN / ANALOGUE WEARABLE		 McCANN INDIA Mumbai INDIA
Short List
A10 Charities & Non-profit
THE RIDERLESS BIKE
STEVE WAUGH FOUNDATION / THE CAPTAIN'S RIDE		 HAVAS AUSTRALIA Sydney AUSTRALIA
Bronze Spike
CORRECTING HISTORY
THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA / THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA		 TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES
Silver Spike
SCHOOL FOR JUSTICE
FREE A GIRL MOVEMENT INDIA / A SCHOOL AND EDUCATION PROGRAMME		 FLEISHMANHILLARD INDIA Mumbai INDIA
Silver Spike
DEAD WHALE
GREENPEACE PHILIPPINES / DEAD WHALE		 DENTSU JAYME SYFU Makati City THE PHILIPPINES
Bronze Spike
B02 Dimensional Mailings
AIR-INK
HEINEKEN ASIA PACIFIC PTE. LTD. / TIGER BEER		 HEINEKEN ASIA PACIFIC Singapore SINGAPORE
Short List
B03 Use of Ambient Media: Small Scale
THE EDIBLE BUSINESS CARD
SAGA CITY / SAGA NORI (SEAWEED) / CITY PROMOTION		 GEOMETRY GLOBAL Tokyo JAPAN
Short List
SAFETY BAGS
TESCO / FRUIT & VEGGIE PLASTIC BAGS		 CHEIL WORLDWIDE Hong Kong HONG KONG
Short List
PANTENE HAIR BRUSH EXPERIMENT
P&G / PANTENE		 GREYNJ UNITED Bangkok THAILAND
Short List
B04 Use of Ambient Media: Large Scale
LIFE PUMP
SAMSUNG C&T CORPORATION EVERLAND CARIBBEAN BAY / CARIBBEAN BAY WATER PARK		 CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
MADE POSSIBLE BY MELBOURNE
UNIVERSITY OF MELBOURNE / UNIVERSITY OF MELBOURNE RESEARCH		 McCANN MELBOURNE AUSTRALIA
Bronze Spike
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA / TRANSPORT ACCIDENT COMMISSION VICTORIA		 CLEMENGER BBDO MELBOURNE AUSTRALIA
Gold Spike
B05 Use of Broadcast
THE HEARING TEST IN DISGUISE
COCHLEAR / COCHLEAR IMPLANTS		 CHE PROXIMITY Sydney AUSTRALIA
Short List
B06 Use of Print or Outdoor
EMERGENCY COLLECTIBLES
KOBE SHIMBUN / DISASTER PREVENTION		 DENTSU INC. Tokyo JAPAN
Silver Spike
HEAT TECH WINDOW
UNIQLO / HEAT TECH		 CHEIL WORLDWIDE Seoul SOUTH KOREA
Bronze Spike
B07 Use of Technology
GREEN LIGHT RUN
ADIDAS JAPAN / PUREBOOST		 TBWA\HAKUHODO Tokyo JAPAN
Short List
THE RIDERLESS BIKE
STEVE WAUGH FOUNDATION / THE CAPTAIN'S RIDE		 HAVAS AUSTRALIA Sydney AUSTRALIA
Short List
GLICODE
EZAKI GLICO CO., LTD. / CORPORATE		 DENTSU INC. Tokyo JAPAN
Silver Spike
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA / TRANSPORT ACCIDENT COMMISSION VICTORIA		 CLEMENGER BBDO MELBOURNE AUSTRALIA
Silver Spike
C01 Use of Digital Platforms
ALERT AD
VICTORIAN GOVERNMENT / FIRE READY VICTORIA		 BWM DENTSU Melbourne AUSTRALIA
Bronze Spike
GEEKS GO FOR #CC9900
GENERAL ELECTRICS / TECHNOLOGY		 CLEMENGER BBDO SYDNEY AUSTRALIA
Short List
THE RESPONSIVE LOOKBOOK
DIESEL / JOGGJEANS		 FRED & FARID SHANGHAI CHINA
Bronze Spike
C02 Use of Mobile
AAMI SMARTPLATES
SUNCORP / AAMI INSURANCE		 OGILVY AUSTRALIA Melbourne AUSTRALIA
Silver Spike
GLICODE
EZAKI GLICO CO., LTD. / CORPORATE		 DENTSU INC. Tokyo JAPAN
Short List
POCKET PATROL
SAMSUNG / SAMSUNG POCKET PATROL		 LEO BURNETT SYDNEY AUSTRALIA
Short List
C03 Use of Social Platforms
YOU'VE GOTTA HAVE A TEAM
FOOTBALL FEDERATION AUSTRALIA / FOOTBALL FEDERATION AUSTRALIA / HYUNDAI A-LEAGUE		 BMF ADVERTISING Sydney AUSTRALIA
Short List
SHACKLETON'S RETURN
HYUNDAI MOTOR / HYUNDAI MOTOR BRAND CAMPAIGN		 INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Bronze Spike
CORRECTING HISTORY
THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA / THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA		 TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES
Bronze Spike
SCHOOL FOR JUSTICE
FREE A GIRL MOVEMENT INDIA / A SCHOOL AND EDUCATION PROGRAMME		 FLEISHMANHILLARD INDIA Mumbai INDIA
Bronze Spike
C05 Co-Creation & User Generated Content
YOU'VE GOTTA HAVE A TEAM
FOOTBALL FEDERATION AUSTRALIA / FOOTBALL FEDERATION AUSTRALIA / HYUNDAI A-LEAGUE		 BMF ADVERTISING Sydney AUSTRALIA
Short List
SNAPLICATIONS
MCDONALD'S AUSTRALIA / HR / EMPLOYMENT		 VML Sydney AUSTRALIA
Bronze Spike
D01 Use of Data
GREEN LIGHT RUN
ADIDAS JAPAN / PUREBOOST		 TBWA\HAKUHODO Tokyo JAPAN
Short List
AAMI SMARTPLATES
SUNCORP / AAMI INSURANCE		 OGILVY AUSTRALIA Melbourne AUSTRALIA
Silver Spike
ALERT AD
VICTORIAN GOVERNMENT / FIRE READY VICTORIA		 BWM DENTSU Melbourne AUSTRALIA
Bronze Spike
E01 Acquisitions
CHILD REPLACEMENT PROGRAMME
PEDIGREE / DOG ADOPTION		 COLENSO BBDO Auckland NEW ZEALAND
Silver Spike
THE BILLION POINT GIVEAWAY
VELOCITY FREQUENT FLYER / VELOCITY FREQUENT FLYER POINTS		 CHE PROXIMITY Sydney AUSTRALIA
Silver Spike
E02 Retention
THE IMMUNITY CHARM
MINISTRY OF PUBLIC HEALTH, AFGHANISTAN / ANALOGUE WEARABLE		 McCANN INDIA Mumbai INDIA
Short List
THE BILLION POINT GIVEAWAY
VELOCITY FREQUENT FLYER / VELOCITY FREQUENT FLYER POINTS		 CHE PROXIMITY Sydney AUSTRALIA
Silver Spike
E03 Launch / Re-launch
ADIDAS ODDS
ADIDAS / ADIDAS SHOE		 TAPROOT DENTSU Mumbai INDIA
Gold Spike
F01 Copywriting
ADIDAS TALE OF TWO
ADIDAS / ADIDAS SHOE		 TAPROOT DENTSU Mumbai INDIA
Bronze Spike
F03 Experience Design
EMERGENCY COLLECTIBLES
KOBE SHIMBUN / DISASTER PREVENTION		 DENTSU INC. Tokyo JAPAN
Silver Spike
KIBO SCIENCE 360 - A SPACE EXPERIMENT WITH GOOGLE
GOOGLE JAPAN G.K. / GOOGLE		 DENTSU TEC Tokyo JAPAN
Short List
G01 Integrated Campaign Led by Direct
CHILD REPLACEMENT PROGRAMME
PEDIGREE / DOG ADOPTION		 COLENSO BBDO Auckland NEW ZEALAND
Silver Spike
MADE POSSIBLE BY MELBOURNE
UNIVERSITY OF MELBOURNE / UNIVERSITY OF MELBOURNE RESEARCH		 McCANN MELBOURNE AUSTRALIA
Bronze Spike
SHACKLETON'S RETURN
HYUNDAI MOTOR / HYUNDAI MOTOR BRAND CAMPAIGN		 INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA / TRANSPORT ACCIDENT COMMISSION VICTORIA		 CLEMENGER BBDO MELBOURNE AUSTRALIA
Grand Prix
G02 Low Budget / High Impact Campaign
WARDROBE APARTMENT
SOCIETY FOR COMMUNITY ORGANISATION / NON-PROFIT		 BBDO PROXIMITY HONG KONG HONG KONG
Short List
CORRECTING HISTORY
THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA / THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA		 TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES
Bronze Spike
Download Shortlist PDF Download Winners PDF