THE UNUSUAL FOOTBALL FIELD PROJECT

Grand Prix

Case Film

Presentation Image

TitleTHE UNUSUAL FOOTBALL FIELD PROJECT
ClientAP (THAILAND)
Product/ServicePROPERTY DEVELOPMENT
CategoryF02. Environmental / Social Impact
EntrantCJ WORX Bangkok, THAILAND
Idea Creation CJ WORX Bangkok, THAILAND
Media Placement CJ WORX Bangkok, THAILAND
Media Placement 2 SPORE Bangkok, THAILAND
PR CJ WORX Bangkok, THAILAND
PR 2 SPORE Bangkok, THAILAND
Production MEOUR Bangkok, THAILAND

The Campaign

The Unusual Football Field – AP Thailand turn wasted small useless spaces into a series of irregularly shaped football pitches that fit perfectly into each of the local areas, breaking the traditional limitations of football game while keeping the pitch symmetrical to provide fair play.

Creative Execution

The Unusual Football Field was developed in Khlong Toei community, a highly populated area in Bangkok which is believed to have no usable space left. However, in reality, there are numerous asymmetrical spaces scattered across this district.

Indication of how successful the outcome was in the market

- Selected as 1 of 25 best inventions of 2016 in TIME Magazine - Selected as 1 of 10 best ideas of 2016 in Azure Magazine - Selected as 1 of 10 Designboom Big Stories of 2016

Property Development Brands” Advertising for Branding is often ignored. If we need people to be interested, we need to advertise in a new form and not just traditional Media. So we changed an advertising space, into a place where people can interact with.

Credits

Name Company Position
SAHARATH SAWADATIKOM CJ WORX EXECUTIVE CREATIVE DIRECTOR
THANASORN JANEKANKIT CJ WORX CREATIVE DIRECTOR
RATTASAK MUTUTANONDH CJ WORX COPYWRITER
NITTAYA CHANANUKUL CJ WORX ART DIRECTOR
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