Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
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Title Brand Product / Service Entrant Company Location Award
A01 Fast Moving Consumer Goods
PANTENE HAIR BRUSH EXPERIMENT
P&G
PANTENE		 GREYNJ UNITED Bangkok THAILAND
Short List
THE LONG-LASTING UNIFORM
I.P. TRADING
HYGIENE		 BBDO BANGKOK THAILAND
Bronze
A02 Durable Consumer Goods
HEAT TECH WINDOW
UNIQLO
HEAT TECH		 CHEIL WORLDWIDE Seoul SOUTH KOREA
Bronze
THE RESPONSIVE LOOKBOOK
DIESEL
JOGGJEANS		 FRED & FARID SHANGHAI CHINA
Bronze
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
YOU'VE GOTTA HAVE A TEAM
FOOTBALL FEDERATION AUSTRALIA
FOOTBALL FEDERATION AUSTRALIA / HYUNDAI A-LEAGUE		 BMF ADVERTISING Sydney AUSTRALIA
Short List
PITCHING FRENCH FILMS TO HOLLYWOOD
ALLIANCE FRANÇAISE DE SINGAPOUR
CINE-CLUB		 ALLIANCE FRANçAISE DE SINGAPOUR Singapore SINGAPORE
Silver
A05 Media & Publications
EMERGENCY COLLECTIBLES
KOBE SHIMBUN
DISASTER PREVENTION		 DENTSU INC. Tokyo JAPAN
Silver
A06 Financial Products & Services, Commercial Public Services, B2B Products & Services
ANZ #HOLDTIGHT
ANZ
ANZ BANK		 TBWA\MELBOURNE AUSTRALIA
Bronze
A08 Corporate Social Responsibility
SAFETY BAGS
TESCO
FRUIT & VEGGIE PLASTIC BAGS		 CHEIL WORLDWIDE Hong Kong HONG KONG
Bronze
AAMI SMARTPLATES
SUNCORP
AAMI INSURANCE		 OGILVY AUSTRALIA Melbourne AUSTRALIA
Bronze
AIR-INK
HEINEKEN ASIA PACIFIC PTE. LTD.
TIGER BEER		 HEINEKEN ASIA PACIFIC Singapore SINGAPORE
Short List
A09 Public Sector
THE IMMUNITY CHARM
MINISTRY OF PUBLIC HEALTH, AFGHANISTAN
ANALOGUE WEARABLE		 McCANN INDIA Mumbai INDIA
Short List
A10 Charities & Non-profit
CORRECTING HISTORY
THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA
THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA		 TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES
Silver
THE RIDERLESS BIKE
STEVE WAUGH FOUNDATION
THE CAPTAIN'S RIDE		 HAVAS AUSTRALIA Sydney AUSTRALIA
Bronze
DEAD WHALE
GREENPEACE PHILIPPINES
DEAD WHALE		 DENTSU JAYME SYFU Makati City THE PHILIPPINES
Bronze
SCHOOL FOR JUSTICE
FREE A GIRL MOVEMENT INDIA
A SCHOOL AND EDUCATION PROGRAMME		 FLEISHMANHILLARD INDIA Mumbai INDIA
Silver
B02 Dimensional Mailings
AIR-INK
HEINEKEN ASIA PACIFIC PTE. LTD.
TIGER BEER		 HEINEKEN ASIA PACIFIC Singapore SINGAPORE
Short List
B03 Use of Ambient Media: Small Scale
SAFETY BAGS
TESCO
FRUIT & VEGGIE PLASTIC BAGS		 CHEIL WORLDWIDE Hong Kong HONG KONG
Short List
THE EDIBLE BUSINESS CARD
SAGA CITY
SAGA NORI (SEAWEED) / CITY PROMOTION		 GEOMETRY GLOBAL Tokyo JAPAN
Short List
PANTENE HAIR BRUSH EXPERIMENT
P&G
PANTENE		 GREYNJ UNITED Bangkok THAILAND
Short List
B04 Use of Ambient Media: Large Scale
MADE POSSIBLE BY MELBOURNE
UNIVERSITY OF MELBOURNE
UNIVERSITY OF MELBOURNE RESEARCH		 McCANN MELBOURNE AUSTRALIA
Bronze
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA
TRANSPORT ACCIDENT COMMISSION VICTORIA		 CLEMENGER BBDO MELBOURNE AUSTRALIA

Gold Spike
LIFE PUMP
SAMSUNG C&T CORPORATION EVERLAND CARIBBEAN BAY
CARIBBEAN BAY WATER PARK		 CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
B05 Use of Broadcast
THE HEARING TEST IN DISGUISE
COCHLEAR
COCHLEAR IMPLANTS		 CHE PROXIMITY Sydney AUSTRALIA
Short List
B06 Use of Print or Outdoor
HEAT TECH WINDOW
UNIQLO
HEAT TECH		 CHEIL WORLDWIDE Seoul SOUTH KOREA
Bronze
EMERGENCY COLLECTIBLES
KOBE SHIMBUN
DISASTER PREVENTION		 DENTSU INC. Tokyo JAPAN
Silver
B07 Use of Technology
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA
TRANSPORT ACCIDENT COMMISSION VICTORIA		 CLEMENGER BBDO MELBOURNE AUSTRALIA
Silver
THE RIDERLESS BIKE
STEVE WAUGH FOUNDATION
THE CAPTAIN'S RIDE		 HAVAS AUSTRALIA Sydney AUSTRALIA
Short List
GLICODE
EZAKI GLICO CO., LTD.
CORPORATE		 DENTSU INC. Tokyo JAPAN
Silver
GREEN LIGHT RUN
ADIDAS JAPAN
PUREBOOST		 TBWA\HAKUHODO Tokyo JAPAN
Short List
C01 Use of Digital Platforms
ALERT AD
VICTORIAN GOVERNMENT
FIRE READY VICTORIA		 BWM DENTSU Melbourne AUSTRALIA
Bronze
GEEKS GO FOR #CC9900
GENERAL ELECTRICS
TECHNOLOGY		 CLEMENGER BBDO SYDNEY AUSTRALIA
Short List
THE RESPONSIVE LOOKBOOK
DIESEL
JOGGJEANS		 FRED & FARID SHANGHAI CHINA
Bronze
C02 Use of Mobile
AAMI SMARTPLATES
SUNCORP
AAMI INSURANCE		 OGILVY AUSTRALIA Melbourne AUSTRALIA
Silver
POCKET PATROL
SAMSUNG
SAMSUNG POCKET PATROL		 LEO BURNETT SYDNEY AUSTRALIA
Short List
GLICODE
EZAKI GLICO CO., LTD.
CORPORATE		 DENTSU INC. Tokyo JAPAN
Short List
C03 Use of Social Platforms
CORRECTING HISTORY
THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA
THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA		 TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES
Bronze
SHACKLETON'S RETURN
HYUNDAI MOTOR
HYUNDAI MOTOR BRAND CAMPAIGN		 INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Bronze
SCHOOL FOR JUSTICE
FREE A GIRL MOVEMENT INDIA
A SCHOOL AND EDUCATION PROGRAMME		 FLEISHMANHILLARD INDIA Mumbai INDIA
Bronze
YOU'VE GOTTA HAVE A TEAM
FOOTBALL FEDERATION AUSTRALIA
FOOTBALL FEDERATION AUSTRALIA / HYUNDAI A-LEAGUE		 BMF ADVERTISING Sydney AUSTRALIA
Short List
C05 Co-Creation & User Generated Content
SNAPLICATIONS
MCDONALD'S AUSTRALIA
HR / EMPLOYMENT		 VML Sydney AUSTRALIA
Bronze
YOU'VE GOTTA HAVE A TEAM
FOOTBALL FEDERATION AUSTRALIA
FOOTBALL FEDERATION AUSTRALIA / HYUNDAI A-LEAGUE		 BMF ADVERTISING Sydney AUSTRALIA
Short List
D01 Use of Data
ALERT AD
VICTORIAN GOVERNMENT
FIRE READY VICTORIA		 BWM DENTSU Melbourne AUSTRALIA
Bronze
AAMI SMARTPLATES
SUNCORP
AAMI INSURANCE		 OGILVY AUSTRALIA Melbourne AUSTRALIA
Silver
GREEN LIGHT RUN
ADIDAS JAPAN
PUREBOOST		 TBWA\HAKUHODO Tokyo JAPAN
Short List
E01 Acquisitions
THE BILLION POINT GIVEAWAY
VELOCITY FREQUENT FLYER
VELOCITY FREQUENT FLYER POINTS		 CHE PROXIMITY Sydney AUSTRALIA
Silver
CHILD REPLACEMENT PROGRAMME
PEDIGREE
DOG ADOPTION		 COLENSO BBDO Auckland NEW ZEALAND
Silver
E02 Retention
THE BILLION POINT GIVEAWAY
VELOCITY FREQUENT FLYER
VELOCITY FREQUENT FLYER POINTS		 CHE PROXIMITY Sydney AUSTRALIA
Silver
THE IMMUNITY CHARM
MINISTRY OF PUBLIC HEALTH, AFGHANISTAN
ANALOGUE WEARABLE		 McCANN INDIA Mumbai INDIA
Short List
E03 Launch / Re-launch
ADIDAS ODDS
ADIDAS
ADIDAS SHOE		 TAPROOT DENTSU Mumbai INDIA

Gold Spike
F01 Copywriting
ADIDAS TALE OF TWO
ADIDAS
ADIDAS SHOE		 TAPROOT DENTSU Mumbai INDIA
Bronze
F03 Experience Design
EMERGENCY COLLECTIBLES
KOBE SHIMBUN
DISASTER PREVENTION		 DENTSU INC. Tokyo JAPAN
Silver
KIBO SCIENCE 360 - A SPACE EXPERIMENT WITH GOOGLE
GOOGLE JAPAN G.K.
GOOGLE		 DENTSU TEC Tokyo JAPAN
Short List
G01 Integrated Campaign Led by Direct
MADE POSSIBLE BY MELBOURNE
UNIVERSITY OF MELBOURNE
UNIVERSITY OF MELBOURNE RESEARCH		 McCANN MELBOURNE AUSTRALIA
Bronze
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA
TRANSPORT ACCIDENT COMMISSION VICTORIA		 CLEMENGER BBDO MELBOURNE AUSTRALIA
Grand Prix
CHILD REPLACEMENT PROGRAMME
PEDIGREE
DOG ADOPTION		 COLENSO BBDO Auckland NEW ZEALAND
Silver
SHACKLETON'S RETURN
HYUNDAI MOTOR
HYUNDAI MOTOR BRAND CAMPAIGN		 INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
G02 Low Budget / High Impact Campaign
CORRECTING HISTORY
THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA
THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA		 TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES
Bronze
WARDROBE APARTMENT
SOCIETY FOR COMMUNITY ORGANISATION
NON-PROFIT		 BBDO PROXIMITY HONG KONG HONG KONG
Short List
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