Title Brand Product / Service Entrant Company Location Award
A10 Charities & Non-profit
THE MISSING LOOK-ALIKE
THE MIRROR FOUNDATION / MISSING PERSON CENTER
BBDO BANGKOK THAILAND
A01 Fast Moving Consumer Goods
THE LONG-LASTING UNIFORM
I.P. TRADING / HYGIENE
BBDO BANGKOK THAILAND
Bronze Spike
D01 Use of Data
IMMORTAL ADOPTION
THAI DOG HOUSE / THAI DOG HOUSE
BBDO BANGKOK THAILAND
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
UNLOCK HAN ZI
AIRASIA / CHINA ROUTE
BBDO BANGKOK THAILAND
C02 Use of Mobile
"BULLET TRAIN" CONNECTED MUSIC VIDEO
LINE CORPORATION / CHOTOKKYU ”BULLET TRAIN”
I&S BBDO Tokyo JAPAN
C05 Co-Creation & User Generated Content
#HUNGEREPLY
MARS JAPAN / SNICKERS
I&S BBDO Tokyo JAPAN
A09 Public Sector
THE IMMUNITY CHARM
MINISTRY OF PUBLIC HEALTH, AFGHANISTAN / ANALOGUE WEARABLE
McCANN INDIA Mumbai INDIA
Short List
E02 Retention
THE IMMUNITY CHARM
MINISTRY OF PUBLIC HEALTH, AFGHANISTAN / ANALOGUE WEARABLE
McCANN INDIA Mumbai INDIA
Short List
B05 Use of Broadcast
DEAD HOUR BY NESCAFE
NESTLE INDIA / NESCAFE CLASSIC
McCANN INDIA Mumbai INDIA
G01 Integrated Campaign Led by Direct
TIGER BEER STREET FOOD CAMPAIGN
ASIA PACIFIC BREWERIES SINGAPORE / TIGER BEER
BBDO ASIA Singapore SINGAPORE
B02 Dimensional Mailings
AUSTRALIA POST CARE PACKAGES
AUSTRALIA POST / AUSTRALIA POST
Y&R MELBOURNE AUSTRALIA
E01 Acquisitions
CHILD REPLACEMENT PROGRAMME
PEDIGREE / DOG ADOPTION
COLENSO BBDO Auckland NEW ZEALAND
Silver Spike
B04 Use of Ambient Media: Large Scale
THE HEINEKEN CHRISTMAS TREE
HEINEKEN TAIWAN / HEINEKEN
LEO BURNETT TAIWAN Taipei CHINESE TAIPEI
C03 Use of Social Platforms
THE MCMUSICVIDEO
MCDONALD'S TAIWAN / PART-TIME JOB RECRUITMENT
LEO BURNETT TAIWAN Taipei CHINESE TAIPEI
A08 Corporate Social Responsibility
REPIZZA
XINTIANDI SHANGHAI / XINTIANDI SHANGHAI
BEIJING DENTSU ADVERTISING CO., LTD CHINA
A07 Corporate Image & Sponsorship
GREEN LIGHT RUN
ADIDAS JAPAN / PUREBOOST
TBWA\HAKUHODO Tokyo JAPAN
B07 Use of Technology
GREEN LIGHT RUN
ADIDAS JAPAN / PUREBOOST
TBWA\HAKUHODO Tokyo JAPAN
Short List
A05 Media & Publications
EMERGENCY COLLECTIBLES
KOBE SHIMBUN / DISASTER PREVENTION
DENTSU INC. Tokyo JAPAN
Silver Spike
B06 Use of Print or Outdoor
EMERGENCY COLLECTIBLES
KOBE SHIMBUN / DISASTER PREVENTION
DENTSU INC. Tokyo JAPAN
Silver Spike
F03 Experience Design
EMERGENCY COLLECTIBLES
KOBE SHIMBUN / DISASTER PREVENTION
DENTSU INC. Tokyo JAPAN
Silver Spike
A02 Durable Consumer Goods
SCHICK WINNING RESUME
SCHICK JAPAN K.K. / SCHICK HYDRO5 PREMIUM
J. WALTER THOMPSON JAPAN Tokyo JAPAN
B03 Use of Ambient Media: Small Scale
SCHICK WINNING RESUME
SCHICK JAPAN K.K. / SCHICK HYDRO5 PREMIUM
J. WALTER THOMPSON JAPAN Tokyo JAPAN
G02 Low Budget / High Impact Campaign
#MYREALCAREERLINE
THE WOMEN'S FOUNDATION LIMITED / THE WOMEN'S FOUNDATION
J. WALTER THOMPSON HONG KONG HONG KONG
A03 Cars & Automotive Products & Services
PROPILOT CHAIR
NISSAN MOTOR CO.,LTD. / PROPILOT
TBWA\HAKUHODO Tokyo JAPAN
E03 Launch / Re-launch
BREAK-UP INSURANCE
GOODROOM.INC / BREAK-UP INSURANCE
DENTSU INC. Tokyo JAPAN
F02 Art Direction / Design
PENGUIN FROZEN STORYBOOK
PENGUIN BOOKS / PENGUIN FROZEN STORYBOOK
TBWA\SHANGHAI CHINA
C01 Use of Digital Platforms
ALERT AD
VICTORIAN GOVERNMENT / FIRE READY VICTORIA
BWM DENTSU Melbourne AUSTRALIA
Bronze Spike
C04 Real-time Response
CGI NEWSCASTER
NTT DOCOMO / D MAGAZINE
HAKUHODO INC. Tokyo JAPAN
A06 Financial Products & Services, Commercial Public Services, B2B Products & Services
KELLY MONTHLY RESCUE
KASIKORN BANK / KBANK LIVE
DENTSU (THAILAND) Bangkok THAILAND
F01 Copywriting
ADIDAS ODDS
ADIDAS / ADIDAS SHOE
TAPROOT DENTSU Mumbai INDIA
B01 Flat Mailing
THE WEDDING CARD THAT SENT GIRLS TO SCHOOL
PROJECT NANHI KALI / PROJECT NANHI KALI'S GIRL CHILD EDUCATION SPONSORSHIP
FAMOUS INNOVATIONS Mumbai INDIA
F01 Copywriting
ADIDAS TALE OF TWO
ADIDAS / ADIDAS SHOE
TAPROOT DENTSU Mumbai INDIA
Bronze Spike
E03 Launch / Re-launch
ADIDAS ODDS
ADIDAS / ADIDAS SHOE
TAPROOT DENTSU Mumbai INDIA
Gold Spike
A03 Cars & Automotive Products & Services
THE GOOD CAR MARKET
CHO TOT CO., LTD. / CHO TOT XE
THE PURPOSE GROUP Ho Chi Minh City VIETNAM
A07 Corporate Image & Sponsorship
GEEKS GO FOR #CC9900
GENERAL ELECTRICS / TECHNOLOGY
CLEMENGER BBDO SYDNEY AUSTRALIA
A06 Financial Products & Services, Commercial Public Services, B2B Products & Services
SWEET CHANGE
PAYTM / PAYTM WALLET
McCANN INDIA Mumbai INDIA
F02 Art Direction / Design
GIRLS BREAK UP ICE CREAM
NEON / NEONTV.CO.NZ
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
F03 Experience Design
ALERT AD
VICTORIAN GOVERNMENT / FIRE READY VICTORIA
BWM DENTSU Melbourne AUSTRALIA
C01 Use of Digital Platforms
THE EMAIL LURE
SUPER RETAIL GROUP / BOATING CAMPING FISHING
CLEMENGER BBDO BRISBANE AUSTRALIA
B05 Use of Broadcast
SUGAR FREE RADIO
TNL RADIO NETWORK / TNL RADIO NETWORK
TBWA\SRI LANKA Colombo SRI LANKA
A05 Media & Publications
PENGUIN FROZEN STORYBOOK
PENGUIN BOOKS / PENGUIN FROZEN STORYBOOK
TBWA\SHANGHAI CHINA
C05 Co-Creation & User Generated Content
YOU'VE GOTTA HAVE A TEAM
FOOTBALL FEDERATION AUSTRALIA / FOOTBALL FEDERATION AUSTRALIA / HYUNDAI A-LEAGUE
BMF ADVERTISING Sydney AUSTRALIA
Short List
G02 Low Budget / High Impact Campaign
BREAK-UP INSURANCE
GOODROOM.INC / BREAK-UP INSURANCE
DENTSU INC. Tokyo JAPAN
B04 Use of Ambient Media: Large Scale
LIFE PUMP
SAMSUNG C&T CORPORATION EVERLAND CARIBBEAN BAY / CARIBBEAN BAY WATER PARK
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
B03 Use of Ambient Media: Small Scale
READER KING
BURGER KING KOREA / BURGER KING
CHEIL WORLDWIDE Seoul SOUTH KOREA
A08 Corporate Social Responsibility
AAMI SMARTPLATES
SUNCORP / AAMI INSURANCE
OGILVY AUSTRALIA Melbourne AUSTRALIA
Bronze Spike
A10 Charities & Non-profit
TEACH HER A LESSON
WSDC WOMAN'S SELF DEFENSE CENTER / NON PROFIT SOCIAL AWARENESS
FACEBOOK CREATIVE SHOP Singapore SINGAPORE
A09 Public Sector
FLORA FOR FAUNA
COLOMBIA MINISTRY OF ENVIRONMENT & WILDBOND HONG KONG / CHONTADURO
GEOMETRY GLOBAL Hong Kong HONG KONG
E01 Acquisitions
STAY TRUE TO YOUR BLEND
PERNOD RICHARD / BALLANTINE'S
GEOMETRY GLOBAL Hong Kong HONG KONG
A02 Durable Consumer Goods
HEAT TECH WINDOW
UNIQLO / HEAT TECH
CHEIL WORLDWIDE Seoul SOUTH KOREA
Bronze Spike