BREWTROLEUM

Grand Prix

Case Film

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Presentation Image

ClientDB BREWERIES/HEINEKEN
ProductBREWTROLEUM
EntrantCOLENSO BBDO Auckland, NEW ZEALAND
Type of EntryCreative Effectiveness
CategoryA01. Creative Effectiveness
TitleBREWTROLEUM
Product/ServiceBREWTROLEUM
Entrant COLENSO BBDO Auckland, NEW ZEALAND
Idea Creation COLENSO BBDO Auckland, NEW ZEALAND
Media Placement PHD Auckland, NEW ZEALAND
PR SPARK PR & ACTIVATE Auckland, NEW ZEALAND

Brief Explanation

Mainstream beer consumption in New Zealand was declining at 6% versus the previous year. Not a great statistic when you are a mainstream beer brand like DB Export. We needed New Zealanders to drink more beer. So we turned our leftover brewing yeast into a biofuel, and in doing so turned drinking beer into an act of environmental heroism. The more DB Export they drank, the more good they’d be doing for the planet. We turned 116,000 tonnes of yeast slurry, from the DB Export brewing process, into 600,000 litres of biofuel called DB Export Brewtroleum. We created enough Brewtroleum to supply every Gull station (New Zealand’s leading biofuel producer) in the country. As a result we lifted our sales by an unprecedented 11%, won an NZ Sustainability Award and are in discussions with Heineken Global on how we introduce the process into at least 50 other Heineken Breweries around the world. Drink DB Export. Save the entire world. 

Credits

Name Company Position
Nick Worthington Colenso BBDO Creative Chairman
Andy Blood Colenso BBDO Executive Creative Director
Simon Vicars Colenso BBDO Creative Group Head
Andre Sallowicz Colenso BBDO Creative Group Head
Brett Colliver Colenso BBDO Senior Art Director
Matt Lawson Colenso BBDO Copywriter
Angela Watson Colenso BBDO Head of Account Management
Brodie Reid Colenso BBDO Senior Business Director
Lucy Grigg Colenso BBDO Project Director
Scott Chapman Colenso BBDO Senior Producer
Andy McLeish Colenso BBDO Head of Planning
Nick Harvey Colenso BBDO Experiential Business Director
Jen Storey Colenso BBDO Head of Broadcast
Tim Bullock Scoundrel Director
Andy Routley DB Breweries Managing Director
Maud Meijboom-van Wel DB Breweries Marketing Director
Sean O'Donnell DB Breweries Marketing Director
Tony Wheeler DB Breweries Marketing Manager
n/a SparkPHD Media Agency
n/a Spark PR PR Agency
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