THE UNUSUAL FOOTBALL FIELD PROJECT

Grand Prix

Case Film

Presentation Image

ClientAP (THAILAND)
ProductPROPERTY DEVELOPMENT
EntrantCJ WORX Bangkok, THAILAND
Type of EntryAmbient
CategoryE03. Special Build
TitleTHE UNUSUAL FOOTBALL FIELD PROJECT
Product/ServicePROPERTY DEVELOPMENT
Entrant CJ WORX Bangkok, THAILAND
Idea Creation CJ WORX Bangkok, THAILAND
Media Placement CJ WORX Bangkok, THAILAND
Media Placement 2 SPORE Bangkok, THAILAND
PR CJ WORX Bangkok, THAILAND
PR 2 SPORE Bangkok, THAILAND
Production MEOUR Bangkok, THAILAND

Brief Explanation

The campaign was shared across the world, mainly in Asia, Australia, USA, and Europe in just one week of campaign launch. The story was covered in various big news networks, such as Dailymail, The Mirror, The Guardian, The sun, Nation TV, Thairath, Daily News, Bangkok today etc. Many leading web magazine in the design field such as, Hypebeast, Designboom, Fubiz, Fastcodesign, Dezeen, Designdaba also posted our campaign on their websites. Sports website such as, Soccerbible, Kicks to the Pitch, Trollfootball also shared our campaign. The campaign gained so much attention that it generated more than 10 billion impressions and 10,000,000 usd. worth of free media.

Credits

Name Company Position
SAHARATH SAWADATIKOM CJ WORX EXECUTIVE CREATIVE DIRECTOR
THANASORN JANEKANKIT CJ WORX CREATIVE DIRECTOR
RATTASAK MUTUTANONDH CJ WORX COPYWRITER
NITTAYA CHANANUKUL CJ WORX ART DIRECTOR