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Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Interface & Navigation (UI)
GLICODE
EZAKI GLICO CO., LTD. / CORPORATE		 DENTSU INC. Tokyo JAPAN COCONOE Okayama / BIRDMAN Tokyo JAPAN
Short List
CYBERBULLYING VACCINE
KOREA ASSOCIATION OF SCHOOL VIOLENCE VICTIMS FAMILIES / APPLICATION		 INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
A02 Digital Illustration
THROUGH THE DARK
GOOGLE / GOOGLE PLAY MUSIC		 R/GA SYDNEY AUSTRALIA R/GA SYDNEY / EXIT FILMS Sydney AUSTRALIA
Bronze Spike
HISTORY OF THE INTERNET
YAHOO! JAPAN / YAHOO!		 BIRDMAN Tokyo JAPAN BIRDMAN Tokyo / JH KAGAKU Tokyo JAPAN
Bronze Spike
A03 Video / Moving Image
THROUGH THE DARK
GOOGLE / GOOGLE PLAY MUSIC		 R/GA SYDNEY AUSTRALIA R/GA SYDNEY / EXIT FILMS Sydney AUSTRALIA
Grand Prix
HITOTOKI CLOCK
KING JIM CO., LTD. / HITOTOKI		 DENTSU INC. Tokyo JAPAN DRILL Tokyo / STRIPES Tokyo JAPAN
Bronze Spike
5572320 / MASHUP MUSIC PLAYER
NISSIN CISCO CO., LTD. / COCONUT SABLE		 DENTSU INC. Tokyo JAPAN BIRDMAN Tokyo / DENTSU TEC Tokyo JAPAN
Short List
GRAVITY CAT
SONY INTERACTIVE ENTERTAINMENT INC. / GRAVITY DAZE 2		 HAKUHODO INC. Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
Bronze Spike
INDUSTRIAL JP
Komatsu Spring Industrial Co., Ltd. / Asaiseisakusyo.Co.Ltd. / Shin Ei Industry / SMES IN JAPAN		 DENTSU INC. Tokyo JAPAN DENTSU CREATIVE X INC. Tokyo / DIGITAL EGG Tokyo JAPAN
Bronze Spike
ArtScience Museum: Into the Wild
GOOGLE, LENOVO AND WWF / LENOVO PHAB 2 PRO AND GOOGLE TANGO		 MEDIAMONKS Amsterdam THE NETHERLANDS MEDIAMONKS Amsterdam / GOOGLE ASIA PACIFIC Singapore THE NETHERLANDS / SINGAPORE
Short List
A04 Image Design
AMAZON FASHION WEEK TOKYO 2017 S/S OPENING ACT
AMAZON JAPAN G.K. / AMAZON FASHION		 McCANN TOKYO JAPAN TYO DRIVE Tokyo / WOW Tokyo JAPAN
Short List
A05 Music / Sound Design
INDUSTRIAL JP
Komatsu Spring Industrial Co., Ltd. / Asaiseisakusyo.Co.Ltd. / Shin Ei Industry / SMES IN JAPAN		 DENTSU INC. Tokyo JAPAN
Silver Spike
A07 Overall Aesthetic Design
THROUGH THE DARK
GOOGLE / GOOGLE PLAY MUSIC		 R/GA SYDNEY AUSTRALIA R/GA SYDNEY / EXIT FILMS Sydney AUSTRALIA
Silver Spike
MY SOLE STORY
NIKE / RUNNING		 AKQA Shanghai CHINA AKQA Shanghai CHINA
Bronze Spike
B01 User Experience Design (UX)
GLICODE
EZAKI GLICO CO., LTD. / CORPORATE		 DENTSU INC. Tokyo JAPAN COCONOE Okayama / BIRDMAN Tokyo JAPAN
Silver Spike
KIBO SCIENCE 360 - A SPACE EXPERIMENT WITH GOOGLE
GOOGLE JAPAN G.K. / GOOGLE		 DENTSU TEC Tokyo JAPAN N AND R FOLDINGS JAPAN Kanagawa / PAPER WORLD CORP Osaka JAPAN
Silver Spike
ELECTION IN THE DARK
YAHOO JAPAN CORPORATION / WEBSERVICE		 DENTSU INC. Tokyo JAPAN BIRDMAN Tokyo JAPAN
Short List
B03 Experience Design: Multi-platform
DRAW AND RELEASE
SAMSUNG ELECTRONICS / GALAXY S7 EDGE		 DENTSU INC. Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION Tokyo / AID-DCC Tokyo JAPAN
Bronze Spike
B04 Overall Functional Design
AAMI SMARTPLATES
SUNCORP / AAMI INSURANCE		 OGILVY AUSTRALIA Melbourne AUSTRALIA OGILVY AUSTRALIA Melbourne AUSTRALIA
Bronze Spike
D01 Curation of Data
GREEN LIGHT RUN
ADIDAS JAPAN / PUREBOOST		 TBWA\HAKUHODO Tokyo JAPAN TBWA\HAKUHODO Tokyo / TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
Silver Spike
AAMI SMARTPLATES
SUNCORP / AAMI INSURANCE		 OGILVY AUSTRALIA Melbourne AUSTRALIA OGILVY AUSTRALIA Melbourne AUSTRALIA
Short List
KNOW YOU AGAIN
Baidu / BAIDU AI GLASSES FOR THE ALZHEIMER'S DISEASE		 BAIDU Beijing CHINA BAIDU Beijing CHINA
Short List
D02 Data Storytelling
THE BILLION POINT GIVEAWAY
VELOCITY FREQUENT FLYER / VELOCITY FREQUENT FLYER POINTS		 CHE PROXIMITY Sydney AUSTRALIA GOODOIL FILMS Sydney AUSTRALIA
Short List
MY SOLE STORY
NIKE / RUNNING		 AKQA Shanghai CHINA AKQA Shanghai CHINA
Gold Spike
E01 Augmented Reality (AR)
ArtScience Museum: Into the Wild
GOOGLE, LENOVO AND WWF / LENOVO PHAB 2 PRO AND GOOGLE TANGO		 MEDIAMONKS Amsterdam THE NETHERLANDS MEDIAMONKS Amsterdam / GOOGLE ASIA PACIFIC Singapore THE NETHERLANDS / SINGAPORE
Gold Spike
E02 Virtual Reality (VR)
VRECRUITMENT
DEFENCE FORCE RECRUITING / THE AUSTRALIAN DEFENCE FORCE		 HAVAS AUSTRALIA Sydney AUSTRALIA HAVAS AUSTRALIA Sydney / FINCH Sydney AUSTRALIA
Short List
E03 Innovative Use of Technology
GLICODE
EZAKI GLICO CO., LTD. / CORPORATE		 DENTSU INC. Tokyo JAPAN COCONOE Okayama / BIRDMAN Tokyo JAPAN
Short List
DRAW AND RELEASE
SAMSUNG ELECTRONICS / GALAXY S7 EDGE		 DENTSU INC. Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION Tokyo / AID-DCC Tokyo JAPAN
Short List
ArtScience Museum: Into the Wild
GOOGLE, LENOVO AND WWF / LENOVO PHAB 2 PRO AND GOOGLE TANGO		 MEDIAMONKS Amsterdam THE NETHERLANDS MEDIAMONKS Amsterdam / GOOGLE ASIA PACIFIC Singapore THE NETHERLANDS / SINGAPORE
Short List
E04 Technological Achievement in Digital Craft
THROUGH THE DARK
GOOGLE / GOOGLE PLAY MUSIC		 R/GA SYDNEY AUSTRALIA R/GA SYDNEY / EXIT FILMS Sydney AUSTRALIA
Short List
ArtScience Museum: Into the Wild
GOOGLE, LENOVO AND WWF / LENOVO PHAB 2 PRO AND GOOGLE TANGO		 MEDIAMONKS Amsterdam THE NETHERLANDS MEDIAMONKS Amsterdam / GOOGLE ASIA PACIFIC Singapore THE NETHERLANDS / SINGAPORE
Bronze Spike
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