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Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Interface & Navigation (UI)
GLICODE
EZAKI GLICO CO., LTD.
CORPORATE		 DENTSU INC. Tokyo JAPAN COCONOE Okayama / BIRDMAN Tokyo JAPAN
Short List
CYBERBULLYING VACCINE
KOREA ASSOCIATION OF SCHOOL VIOLENCE VICTIMS FAMILIES
APPLICATION		 INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
A02 Digital Illustration
THROUGH THE DARK
GOOGLE
GOOGLE PLAY MUSIC		 R/GA SYDNEY AUSTRALIA R/GA SYDNEY / EXIT FILMS Sydney AUSTRALIA
Bronze Spike
HISTORY OF THE INTERNET
YAHOO! JAPAN
YAHOO!		 BIRDMAN Tokyo JAPAN BIRDMAN Tokyo / JH KAGAKU Tokyo JAPAN
Bronze Spike
A03 Video / Moving Image
THROUGH THE DARK
GOOGLE
GOOGLE PLAY MUSIC		 R/GA SYDNEY AUSTRALIA R/GA SYDNEY / EXIT FILMS Sydney AUSTRALIA
Grand Prix
HITOTOKI CLOCK
KING JIM CO., LTD.
HITOTOKI		 DENTSU INC. Tokyo JAPAN DRILL Tokyo / STRIPES Tokyo JAPAN
Bronze Spike
5572320 / MASHUP MUSIC PLAYER
NISSIN CISCO CO., LTD.
COCONUT SABLE		 DENTSU INC. Tokyo JAPAN BIRDMAN Tokyo / DENTSU TEC Tokyo JAPAN
Short List
GRAVITY CAT
SONY INTERACTIVE ENTERTAINMENT INC.
GRAVITY DAZE 2		 HAKUHODO INC. Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
Bronze Spike
INDUSTRIAL JP
Komatsu Spring Industrial Co., Ltd. / Asaiseisakusyo.Co.Ltd. / Shin Ei Industry
SMES IN JAPAN		 DENTSU INC. Tokyo JAPAN DENTSU CREATIVE X INC. Tokyo / DIGITAL EGG Tokyo JAPAN
Bronze Spike
ArtScience Museum: Into the Wild
GOOGLE, LENOVO AND WWF
LENOVO PHAB 2 PRO AND GOOGLE TANGO		 MEDIAMONKS Amsterdam THE NETHERLANDS MEDIAMONKS Amsterdam / GOOGLE ASIA PACIFIC Singapore THE NETHERLANDS / SINGAPORE
Short List
A04 Image Design
AMAZON FASHION WEEK TOKYO 2017 S/S OPENING ACT
AMAZON JAPAN G.K.
AMAZON FASHION		 McCANN TOKYO JAPAN TYO DRIVE Tokyo / WOW Tokyo JAPAN
Short List
A05 Music / Sound Design
INDUSTRIAL JP
Komatsu Spring Industrial Co., Ltd. / Asaiseisakusyo.Co.Ltd. / Shin Ei Industry
SMES IN JAPAN		 DENTSU INC. Tokyo JAPAN
Silver Spike
A07 Overall Aesthetic Design
THROUGH THE DARK
GOOGLE
GOOGLE PLAY MUSIC		 R/GA SYDNEY AUSTRALIA R/GA SYDNEY / EXIT FILMS Sydney AUSTRALIA
Silver Spike
MY SOLE STORY
NIKE
RUNNING		 AKQA Shanghai CHINA AKQA Shanghai CHINA
Bronze Spike
B01 User Experience Design (UX)
GLICODE
EZAKI GLICO CO., LTD.
CORPORATE		 DENTSU INC. Tokyo JAPAN COCONOE Okayama / BIRDMAN Tokyo JAPAN
Silver Spike
KIBO SCIENCE 360 - A SPACE EXPERIMENT WITH GOOGLE
GOOGLE JAPAN G.K.
GOOGLE		 DENTSU TEC Tokyo JAPAN N AND R FOLDINGS JAPAN Kanagawa / PAPER WORLD CORP Osaka JAPAN
Silver Spike
ELECTION IN THE DARK
YAHOO JAPAN CORPORATION
WEBSERVICE		 DENTSU INC. Tokyo JAPAN BIRDMAN Tokyo JAPAN
Short List
B03 Experience Design: Multi-platform
DRAW AND RELEASE
SAMSUNG ELECTRONICS
GALAXY S7 EDGE		 DENTSU INC. Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION Tokyo / AID-DCC Tokyo JAPAN
Bronze Spike
B04 Overall Functional Design
AAMI SMARTPLATES
SUNCORP
AAMI INSURANCE		 OGILVY AUSTRALIA Melbourne AUSTRALIA OGILVY AUSTRALIA Melbourne AUSTRALIA
Bronze Spike
D01 Curation of Data
GREEN LIGHT RUN
ADIDAS JAPAN
PUREBOOST		 TBWA\HAKUHODO Tokyo JAPAN TBWA\HAKUHODO Tokyo / TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
Silver Spike
AAMI SMARTPLATES
SUNCORP
AAMI INSURANCE		 OGILVY AUSTRALIA Melbourne AUSTRALIA OGILVY AUSTRALIA Melbourne AUSTRALIA
Short List
KNOW YOU AGAIN
Baidu
BAIDU AI GLASSES FOR THE ALZHEIMER'S DISEASE		 BAIDU Beijing CHINA BAIDU Beijing CHINA
Short List
D02 Data Storytelling
THE BILLION POINT GIVEAWAY
VELOCITY FREQUENT FLYER
VELOCITY FREQUENT FLYER POINTS		 CHE PROXIMITY Sydney AUSTRALIA GOODOIL FILMS Sydney AUSTRALIA
Short List
MY SOLE STORY
NIKE
RUNNING		 AKQA Shanghai CHINA AKQA Shanghai CHINA
Gold Spike
E01 Augmented Reality (AR)
ArtScience Museum: Into the Wild
GOOGLE, LENOVO AND WWF
LENOVO PHAB 2 PRO AND GOOGLE TANGO		 MEDIAMONKS Amsterdam THE NETHERLANDS MEDIAMONKS Amsterdam / GOOGLE ASIA PACIFIC Singapore THE NETHERLANDS / SINGAPORE
Gold Spike
E02 Virtual Reality (VR)
VRECRUITMENT
DEFENCE FORCE RECRUITING
THE AUSTRALIAN DEFENCE FORCE		 HAVAS AUSTRALIA Sydney AUSTRALIA HAVAS AUSTRALIA Sydney / FINCH Sydney AUSTRALIA
Short List
E03 Innovative Use of Technology
GLICODE
EZAKI GLICO CO., LTD.
CORPORATE		 DENTSU INC. Tokyo JAPAN COCONOE Okayama / BIRDMAN Tokyo JAPAN
Short List
DRAW AND RELEASE
SAMSUNG ELECTRONICS
GALAXY S7 EDGE		 DENTSU INC. Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION Tokyo / AID-DCC Tokyo JAPAN
Short List
ArtScience Museum: Into the Wild
GOOGLE, LENOVO AND WWF
LENOVO PHAB 2 PRO AND GOOGLE TANGO		 MEDIAMONKS Amsterdam THE NETHERLANDS MEDIAMONKS Amsterdam / GOOGLE ASIA PACIFIC Singapore THE NETHERLANDS / SINGAPORE
Short List
E04 Technological Achievement in Digital Craft
THROUGH THE DARK
GOOGLE
GOOGLE PLAY MUSIC		 R/GA SYDNEY AUSTRALIA R/GA SYDNEY / EXIT FILMS Sydney AUSTRALIA
Short List
ArtScience Museum: Into the Wild
GOOGLE, LENOVO AND WWF
LENOVO PHAB 2 PRO AND GOOGLE TANGO		 MEDIAMONKS Amsterdam THE NETHERLANDS MEDIAMONKS Amsterdam / GOOGLE ASIA PACIFIC Singapore THE NETHERLANDS / SINGAPORE
Bronze Spike
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