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Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Interface & Navigation (UI)
AAMI SMARTPLATES
SUNCORP
AAMI INSURANCE 		OGILVY AUSTRALIA Melbourne AUSTRALIA OGILVY AUSTRALIA Melbourne AUSTRALIA
GLICODE
EZAKI GLICO CO., LTD.
CORPORATE 		DENTSU INC. Tokyo JAPAN COCONOE Okayama / BIRDMAN Tokyo JAPAN
Short List
POCKET MUSTANG
FORD MOTOR COMPANY
FORD MUSTANG 		GTB Shanghai CHINA RESN Wellington NEW ZEALAND
CYBERBULLYING VACCINE
KOREA ASSOCIATION OF SCHOOL VIOLENCE VICTIMS FAMILIES
APPLICATION 		INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
FUTURE ME
HAKUHODO INC.
HAKUHODO INC. RECRUIT 		HAKUHODO INC. Tokyo JAPAN HAKUHODO I-STUDIO Tokyo JAPAN
GRAND KIRIN "FIND YOUR STYLE"
KIRIN BEER
GRAND KIRIN 		ENJIN Tokyo JAPAN
DONATE 4 BIRDS | THE NEW ECOSYSTEM
CONSERVATION INTERNATIONAL JAPAN
CHARITIES & NON-PROFIT 		DENTSU INC. Tokyo JAPAN DLX INC. Tokyo / BIRDMAN Tokyo JAPAN
ELECTION IN THE DARK
YAHOO JAPAN CORPORATION
WEBSERVICE 		DENTSU INC. Tokyo JAPAN BIRDMAN Tokyo JAPAN
A02 Digital Illustration
THROUGH THE DARK
GOOGLE
GOOGLE PLAY MUSIC 		R/GA SYDNEY AUSTRALIA R/GA SYDNEY / EXIT FILMS Sydney AUSTRALIA
Bronze Spike
HISTORY OF THE INTERNET
YAHOO! JAPAN
YAHOO! 		BIRDMAN Tokyo JAPAN BIRDMAN Tokyo / JH KAGAKU Tokyo JAPAN
Bronze Spike
CLEAN START
JOHNSON & JOHNSON PHILS.
LISTERINE 		J. WALTER THOMPSON PHILIPPINES Makati City THE PHILIPPINES J. WALTER THOMPSON PHILIPPINES Makati City THE PHILIPPINES
DRESS FOR VENUS
ART TOKYO ASSOCIATION
ART FAIR TOKYO 2017 		DENTSU INC. Tokyo JAPAN BLUE PRINT INC. Tokyo / TONGULLMAN Osaka JAPAN
VRECRUITMENT
DEFENCE FORCE RECRUITING
THE AUSTRALIAN DEFENCE FORCE 		HAVAS AUSTRALIA Sydney AUSTRALIA HAVAS AUSTRALIA Sydney / FINCH Sydney AUSTRALIA
A03 Video / Moving Image
LIVE FOR YOU
NTT DOCOMO
DRAGON ASH 		ENJIN Tokyo JAPAN EPOCH Tokyo JAPAN
THROUGH THE DARK
GOOGLE
GOOGLE PLAY MUSIC 		R/GA SYDNEY AUSTRALIA R/GA SYDNEY / EXIT FILMS Sydney AUSTRALIA
Grand Prix
HONDA. GREAT JOURNEY.
HONDA MOTOR CO., LTD.
HONDA 		DENTSU INC. Tokyo JAPAN TYO DRIVE Tokyo / CREATIVE POWER UNIT Tokyo JAPAN
HITOTOKI CLOCK
KING JIM CO., LTD.
HITOTOKI 		DENTSU INC. Tokyo JAPAN DRILL Tokyo / STRIPES Tokyo JAPAN
Bronze Spike
CEBIT 2017 OPENING CEREMONY | JAPAN SHOW ACT
JAPANESE GOVERNMENT
CEBIT 2017 		DENTSU INC. Tokyo JAPAN DENTSU TEC Tokyo / RHIZOMATIKS Tokyo JAPAN
THE HEARING TEST IN DISGUISE
COCHLEAR
COCHLEAR IMPLANTS 		CHE PROXIMITY Sydney AUSTRALIA REVOLVER/WILL O'ROURKE Sydney / NOISE INTERNATIONAL Sydney AUSTRALIA
5572320 / MASHUP MUSIC PLAYER
NISSIN CISCO CO., LTD.
COCONUT SABLE 		DENTSU INC. Tokyo JAPAN BIRDMAN Tokyo / DENTSU TEC Tokyo JAPAN
Short List
GRAVITY CAT
SONY INTERACTIVE ENTERTAINMENT INC.
GRAVITY DAZE 2 		HAKUHODO INC. Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
Bronze Spike
FLOWER DRY ALERT
OTSUKA PHARMACEUTICAL CO., LTD.
POCARI SWEAT ION WATER 		ADK Tokyo JAPAN EPOCH Tokyo JAPAN
INDUSTRIAL JP
Komatsu Spring Industrial Co., Ltd. / Asaiseisakusyo.Co.Ltd. / Shin Ei Industry
SMES IN JAPAN 		DENTSU INC. Tokyo JAPAN DENTSU CREATIVE X INC. Tokyo / DIGITAL EGG Tokyo JAPAN
Bronze Spike
ALL IN ONE
ALIBABA
FILM 		FRED & FARID SHANGHAI CHINA FRED & FARID SHANGHAI CHINA
HOW TO UNLOCK BIG IDEAS VIA HOLOGRAM?
ADITYA BIRLA GROUP
CORPORATE 		TONIC MEDIA DIGITAL Mumbai INDIA TONIC MEDIA DIGITAL Mumbai INDIA
HUAWEI MEETS THE JABBAWOCKEEZ
HUAWEI
HUAWEI WATCH 2 		BLAST RADIUS SHANGHAI CHINA THE EYE FILM Shanghai CHINA
ArtScience Museum: Into the Wild
GOOGLE, LENOVO AND WWF
LENOVO PHAB 2 PRO AND GOOGLE TANGO 		MEDIAMONKS Amsterdam THE NETHERLANDS MEDIAMONKS Amsterdam / GOOGLE ASIA PACIFIC Singapore THE NETHERLANDS / SINGAPORE
Short List
MAJOLICA MUSEUM
Shiseido Japan Co., Ltd.
MAJOLICA MAJORCA 		SHISEIDO Tokyo JAPAN BBMEDIA Tokyo JAPAN
PIRATES OF THE CARIBBEAN 5 – MOBILE VIDEO INNOVATION MAKES A BLOCKBUSTER
DISNEY
PIRATES OF THE CARIBBEAN - SALAZAR'S REVENGE 		ADCOLONY Singapore SINGAPORE ADCOLONY Singapore / DENTSU DIGITAL INDONESIA Jakarta SINGAPORE / INDONESIA
METRO TYRES TVC
METRO TYRES
TYRES 		WHACKY FILMS Mumbai INDIA WHACKY FILMS Mumbai INDIA
LIVE FOREVER
HP SINGAPORE
HP SPROCKET 		GOODSTUPH Singapore SINGAPORE GOODSTUPH Singapore SINGAPORE
A04 Image Design
AMAZON FASHION WEEK TOKYO 2017 S/S OPENING ACT
AMAZON JAPAN G.K.
AMAZON FASHION 		McCANN TOKYO JAPAN TYO DRIVE Tokyo / WOW Tokyo JAPAN
Short List
FLOWER DRY ALERT
OTSUKA PHARMACEUTICAL CO., LTD.
POCARI SWEAT ION WATER 		ADK Tokyo JAPAN EPOCH Tokyo JAPAN
AN AD THAT SHOULDN'T HAVE EXISTED
UNIONPAY
QUICKPASS 		W Shanghai CHINA PAFASSHION LAB Shanghai CHINA
DRESS FOR VENUS
ART TOKYO ASSOCIATION
ART FAIR TOKYO 2017 		DENTSU INC. Tokyo JAPAN BLUE PRINT INC. Tokyo / TONGULLMAN Osaka JAPAN
DONATE 4 BIRDS | THE NEW ECOSYSTEM
CONSERVATION INTERNATIONAL JAPAN
CHARITIES & NON-PROFIT 		DENTSU INC. Tokyo JAPAN DLX INC. Tokyo / BIRDMAN Tokyo JAPAN
A05 Music / Sound Design
ONE PHONE, ONE INSTRUMENT TRACK, & ONE BAND
CORONA
BEVERAGE, BEER 		RELOAD Shanghai CHINA RELOAD Shanghai CHINA
INDUSTRIAL JP
Komatsu Spring Industrial Co., Ltd. / Asaiseisakusyo.Co.Ltd. / Shin Ei Industry
SMES IN JAPAN 		DENTSU INC. Tokyo JAPAN
Silver Spike
LIVE FOREVER
HP SINGAPORE
HP SPROCKET 		GOODSTUPH Singapore SINGAPORE GOODSTUPH Singapore SINGAPORE
A07 Overall Aesthetic Design
THROUGH THE DARK
GOOGLE
GOOGLE PLAY MUSIC 		R/GA SYDNEY AUSTRALIA R/GA SYDNEY / EXIT FILMS Sydney AUSTRALIA
Silver Spike
HISTORY OF THE INTERNET
YAHOO! JAPAN
YAHOO! 		BIRDMAN Tokyo JAPAN BIRDMAN Tokyo / JH KAGAKU Tokyo JAPAN
GRAND KIRIN "FIND YOUR STYLE"
KIRIN BEER
GRAND KIRIN 		ENJIN Tokyo JAPAN
MY SOLE STORY
NIKE
RUNNING 		AKQA Shanghai CHINA AKQA Shanghai CHINA
Bronze Spike
THE JOURNEY TO PERFECTION
HEARTS ON FIRE (CHOW TAI FOOK)
HEARTS ON FIRE DIAMOND 		MORE PR & MARKETING Hong Kong HONG KONG
B01 User Experience Design (UX)
GLICODE
EZAKI GLICO CO., LTD.
CORPORATE 		DENTSU INC. Tokyo JAPAN COCONOE Okayama / BIRDMAN Tokyo JAPAN
Silver Spike
CYBERBULLYING VACCINE
KOREA ASSOCIATION OF SCHOOL VIOLENCE VICTIMS FAMILIES
APPLICATION 		INNOCEAN WORLDWIDE Seoul SOUTH KOREA
THE HEARING TEST IN DISGUISE
COCHLEAR
COCHLEAR IMPLANTS 		CHE PROXIMITY Sydney AUSTRALIA REVOLVER/WILL O'ROURKE Sydney / NOISE INTERNATIONAL Sydney AUSTRALIA
DRAW AND RELEASE
SAMSUNG ELECTRONICS
GALAXY S7 EDGE 		DENTSU INC. Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION Tokyo / AID-DCC Tokyo JAPAN
BREATH-SYNC
JAPAN POST
KITTE 		ADK Tokyo JAPAN ADK Tokyo JAPAN
FLOWER DRY ALERT
OTSUKA PHARMACEUTICAL CO., LTD.
POCARI SWEAT ION WATER 		ADK Tokyo JAPAN EPOCH Tokyo JAPAN