Title Brand Product / Service Entrant Company Location Production Company Location Award
E02 Virtual Reality (VR)
GENDER SWITCHING VR
OKAMOTO INDUSTRIES / OKAMOTO ZERO ONE
BIRDMAN Tokyo / NIBAN-KOBO PRODUCTIONS Tokyo JAPAN BIRDMAN Tokyo / NIBAN-KOBO PRODUCTIONS Tokyo JAPAN
D03 Data Visualisation
TOKYO ISLAN-DATE MESSAGING
TOKYO ISLANDS TOURIST FEDERATION / TOKYO 11 ISLANDS
DAIKO ADVERTISING Tokyo JAPAN BBMEDIA Tokyo JAPAN
B02 Native & Built-in Feature Integration
BECAUSE LIFE HAPPENS IN FACEBOOK 360
INDIA FIRST LIFE INSURANCE / INSURANCE
EDELMAN Mumbai INDIA
A07 Overall Aesthetic Design
GRAND KIRIN "FIND YOUR STYLE"
KIRIN BEER / GRAND KIRIN
ENJIN Tokyo JAPAN
E04 Technological Achievement in Digital Craft
THE DEMPA-TALK EXPERIMENT!
SONY MOBILE COMMUNICATIONS INC. / SMARTBAND TALK SWR30
DENTSU INC. Tokyo JAPAN D2C Tokyo / DENTSU LIVE INC. Tokyo JAPAN
A04 Image Design
AN AD THAT SHOULDN'T HAVE EXISTED
UNIONPAY / QUICKPASS
W Shanghai CHINA PAFASSHION LAB Shanghai CHINA
A02 Digital Illustration
DRESS FOR VENUS
ART TOKYO ASSOCIATION / ART FAIR TOKYO 2017
DENTSU INC. Tokyo JAPAN BLUE PRINT INC. Tokyo / TONGULLMAN Osaka JAPAN
A04 Image Design
DRESS FOR VENUS
ART TOKYO ASSOCIATION / ART FAIR TOKYO 2017
DENTSU INC. Tokyo JAPAN BLUE PRINT INC. Tokyo / TONGULLMAN Osaka JAPAN
E02 Virtual Reality (VR)
THE JOURNEY TO PERFECTION
HEARTS ON FIRE (CHOW TAI FOOK) / HEARTS ON FIRE DIAMOND
MORE PR & MARKETING Hong Kong HONG KONG
C03 Omni-channel Storytelling
DATA CULTIVATION FOR BUSINESS PROSPERITY
WYETH NUTRITION / ILLUMA ORGANIC
OMD HONG KONG Hong Kong HONG KONG
B02 Native & Built-in Feature Integration
THE MAGIC TOUCH
SONY MOBILE COMMUNICATIONS INC. / XPERIA TOUCH
1-10DESIGN Tokyo JAPAN
E04 Technological Achievement in Digital Craft
ArtScience Museum: Into the Wild
GOOGLE, LENOVO AND WWF / LENOVO PHAB 2 PRO AND GOOGLE TANGO
MEDIAMONKS Amsterdam / GOOGLE ASIA PACIFIC Singapore THE NETHERLANDS MEDIAMONKS Amsterdam / GOOGLE ASIA PACIFIC Singapore THE NETHERLANDS / SINGAPORE
Bronze Spike
A07 Overall Aesthetic Design
MY SOLE STORY
NIKE / RUNNING
AKQA Shanghai CHINA AKQA Shanghai CHINA
Bronze Spike
D02 Data Storytelling
MY SOLE STORY
NIKE / RUNNING
AKQA Shanghai CHINA AKQA Shanghai CHINA
Gold Spike
D03 Data Visualisation
THE ARTMAP
CATHAY PACIFIC AIRWAYS / THE ARTMAP
McCANN HONG KONG HONG KONG McCANN HONG KONG HONG KONG
A01 Interface & Navigation (UI)
CYBERBULLYING VACCINE
KOREA ASSOCIATION OF SCHOOL VIOLENCE VICTIMS FAMILIES / APPLICATION
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
B01 User Experience Design (UX)
DRAW AND RELEASE
SAMSUNG ELECTRONICS / GALAXY S7 EDGE
DENTSU INC. Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION Tokyo / AID-DCC Tokyo JAPAN
B03 Experience Design: Multi-platform
DRAW AND RELEASE
SAMSUNG ELECTRONICS / GALAXY S7 EDGE
DENTSU INC. Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION Tokyo / AID-DCC Tokyo JAPAN
Bronze Spike
A03 Video / Moving Image
HITOTOKI CLOCK
KING JIM CO., LTD. / HITOTOKI
DENTSU INC. Tokyo JAPAN DRILL Tokyo / STRIPES Tokyo JAPAN
Bronze Spike
E01 Augmented Reality (AR)
CEBIT 2017 OPENING CEREMONY | JAPAN SHOW ACT
JAPANESE GOVERNMENT / CEBIT 2017
DENTSU INC. Tokyo JAPAN DENTSU TEC Tokyo / RHIZOMATIKS Tokyo JAPAN
E03 Innovative Use of Technology
CGI NEWSCASTER
NTT DOCOMO / D MAGAZINE
HAKUHODO INC. Tokyo JAPAN HAKUHODO PRODUCT'S Tokyo JAPAN
D01 Curation of Data
IBM COGNITIVE COLLECTION
IBM / IBM WATSON
OGILVY & MATHER SINGAPORE SINGAPORE HOGARTH & OGILVY SINGAPORE SINGAPORE
OUTTHINK MELANOMA
IBM / IBM WATSON - COGNITIVE COMPUTING
OGILVY AUSTRALIA Sydney AUSTRALIA GEORGE P. JOHNSON AUSTRALIA Sydney / MYCELIUM STUDIOS Victoria AUSTRALIA
E03 Innovative Use of Technology
FACE TARGETING AD
MICROSOFT / FACE API
HAKUHODO INC. Tokyo JAPAN
A03 Video / Moving Image
CEBIT 2017 OPENING CEREMONY | JAPAN SHOW ACT
JAPANESE GOVERNMENT / CEBIT 2017
DENTSU INC. Tokyo JAPAN DENTSU TEC Tokyo / RHIZOMATIKS Tokyo JAPAN
A01 Interface & Navigation (UI)
FUTURE ME
HAKUHODO INC. / HAKUHODO INC. RECRUIT
HAKUHODO I-STUDIO Tokyo JAPAN HAKUHODO I-STUDIO Tokyo JAPAN
B01 User Experience Design (UX)
BREATH-SYNC
JAPAN POST / KITTE
ADK Tokyo JAPAN ADK Tokyo JAPAN
D02 Data Storytelling
THE ARTMAP
CATHAY PACIFIC AIRWAYS / THE ARTMAP
McCANN HONG KONG HONG KONG McCANN HONG KONG HONG KONG
E01 Augmented Reality (AR)
LIVE MASCOT CAM
NIKE / NIKE BASKETBALL
+ING INTERACTIVE Taipei City CHINESE TAIPEI
A07 Overall Aesthetic Design
THE JOURNEY TO PERFECTION
HEARTS ON FIRE (CHOW TAI FOOK) / HEARTS ON FIRE DIAMOND
MORE PR & MARKETING Hong Kong HONG KONG
A04 Image Design
DONATE 4 BIRDS | THE NEW ECOSYSTEM
CONSERVATION INTERNATIONAL JAPAN / CHARITIES & NON-PROFIT
DLX INC. Tokyo / DENTSU INC. Tokyo JAPAN DLX INC. Tokyo / BIRDMAN Tokyo JAPAN
A02 Digital Illustration
VRECRUITMENT
DEFENCE FORCE RECRUITING / THE AUSTRALIAN DEFENCE FORCE
HAVAS AUSTRALIA Sydney AUSTRALIA HAVAS AUSTRALIA Sydney / FINCH Sydney AUSTRALIA
E02 Virtual Reality (VR)
VRECRUITMENT
DEFENCE FORCE RECRUITING / THE AUSTRALIAN DEFENCE FORCE
HAVAS AUSTRALIA Sydney AUSTRALIA HAVAS AUSTRALIA Sydney / FINCH Sydney AUSTRALIA
Short List
E04 Technological Achievement in Digital Craft
EXISDANCE
Panasonic / Highspeed projection mapping system
P.I.C.S Tokyo JAPAN P.I.C.S Tokyo JAPAN
E01 Augmented Reality (AR)
ArtScience Museum: Into the Wild
GOOGLE, LENOVO AND WWF / LENOVO PHAB 2 PRO AND GOOGLE TANGO
MEDIAMONKS Amsterdam / GOOGLE ASIA PACIFIC Singapore THE NETHERLANDS MEDIAMONKS Amsterdam / GOOGLE ASIA PACIFIC Singapore THE NETHERLANDS / SINGAPORE
Gold Spike
D02 Data Storytelling
THE SOUNDS OF TRAVELLING WELL
CATHAY PACIFIC AIRWAYS LIMITED / CATHAY PACIFIC & CATHAY DRAGON
McCANN WORLDGROUP Kuala Lumpur MALAYSIA FUSE ASIA Petaling Jaya / PASSION PICTURES Kuala Lumpur MALAYSIA
A01 Interface & Navigation (UI)
GRAND KIRIN "FIND YOUR STYLE"
KIRIN BEER / GRAND KIRIN
ENJIN Tokyo JAPAN
A03 Video / Moving Image
THE HEARING TEST IN DISGUISE
COCHLEAR / COCHLEAR IMPLANTS
CHE PROXIMITY Sydney AUSTRALIA REVOLVER/WILL O'ROURKE Sydney / NOISE INTERNATIONAL Sydney AUSTRALIA
B01 User Experience Design (UX)
FLOWER DRY ALERT
OTSUKA PHARMACEUTICAL CO., LTD. / POCARI SWEAT ION WATER
ADK Tokyo JAPAN EPOCH Tokyo JAPAN
E03 Innovative Use of Technology
CYBERBULLYING VACCINE
KOREA ASSOCIATION OF SCHOOL VIOLENCE VICTIMS FAMILIES / APPLICATION
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
D01 Curation of Data
FACE TARGETING AD
MICROSOFT / FACE API
HAKUHODO INC. Tokyo JAPAN
KNOW YOU AGAIN
Baidu / BAIDU AI GLASSES FOR THE ALZHEIMER'S DISEASE
BAIDU Beijing CHINA BAIDU Beijing CHINA
Short List
E03 Innovative Use of Technology
CAPACITY BASED MCDELIVERY
MCDONALD'S / MCDONALD'S PRODUCTS - ALL OF THEM
OMD SINGAPORE SINGAPORE
A03 Video / Moving Image
5572320 / MASHUP MUSIC PLAYER
NISSIN CISCO CO., LTD. / COCONUT SABLE
BIRDMAN Tokyo / DENTSU INC. Tokyo JAPAN BIRDMAN Tokyo / DENTSU TEC Tokyo JAPAN
Short List
B01 User Experience Design (UX)
GRAND KIRIN "FIND YOUR STYLE"
KIRIN BEER / GRAND KIRIN
ENJIN Tokyo JAPAN
D02 Data Storytelling
MAKING PARENTAL JOURNEY MORE ENJOYABLE WITH BIG DATA
WYETH NUTRITION / WYETH NUTRITION
OMD HONG KONG Hong Kong HONG KONG
A01 Interface & Navigation (UI)
DONATE 4 BIRDS | THE NEW ECOSYSTEM
CONSERVATION INTERNATIONAL JAPAN / CHARITIES & NON-PROFIT
DLX INC. Tokyo / DENTSU INC. Tokyo JAPAN DLX INC. Tokyo / BIRDMAN Tokyo JAPAN
E01 Augmented Reality (AR)
THE NEW EPISODE OF EMPEROR'S NEW CLOTHES-INTERACTIVE FRIDGE
UNI-PRESIDENT / KING OF TEA
10 PERCENT ACTIVATION CO., LTD. Taipei City CHINESE TAIPEI ULTRA COMBOS Taipei City CHINESE TAIPEI
ONE STAGE FOR ALL
VITASOY INTERNATIONAL HOLDINGS LIMITED / VITA LEMON TEA
BBDO HONG KONG HONG KONG BBDO HONG KONG HONG KONG
A01 Interface & Navigation (UI)
ELECTION IN THE DARK
YAHOO JAPAN CORPORATION / WEBSERVICE
DENTSU INC. Tokyo JAPAN BIRDMAN Tokyo JAPAN