GLICODE

Silver Spike

Demo Film

Presentation Image

TitleGLICODE
ClientEZAKI GLICO CO., LTD.
Product / ServiceCORPORATE
CategoryB01. User Experience Design (UX)
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
PR DENTSU PUBLIC RELATIONS Tokyo, JAPAN
Production COCONOE Okayama, JAPAN
Production 2 BIRDMAN Tokyo, JAPAN
Production 3 ROBOT COMMUNICATIONS Tokyo, JAPAN
Production 4 DENTSU TEC Tokyo, JAPAN
Additional Company GOOGLE ZOO Tokyo, JAPAN

The Campaign

GLICODE is the first ever educational app that uses advanced image recognition to turn real candy into code to teach kids the fundamentals of programming. Every packet of Pocky, Bisco and Almond Peak turns into bite-sized programming lessons where kids can lay out and arrange their snacks, capture the sequence and watch it turn into code that moves a character through increasingly complex challenges. The app covers three basic programming principles: ""BASIC SYNTAX"", ""LOOPS"" and ""IF STATEMENTS"". We designed this easy to understand visual language so that kids can automate repetitive instructions and assign actions to specific triggers, making GLICODE a real programming language with endless possibilities.

Creative Execution

The GLICODE app was developed for both Android and iOS in Unity with the game taking place in a colourful isometric tiled universe. Because children learn best through playing, this video game style was chosen to allow it to compete against the other recreational titles also demanding their attention. The user interface was designed to be simple and approachable, building on the new visual language we designed around Pocky, Almond Peak and Bisco. We worked with programmers and game designers to produce over 41 levels in the Japanese version, and 28 in the English edition, that when played in sequence start easy and become increasingly more complex teaching the 3 fundamentals of algorithmic thinking - BASIC SYNTAX, IF STATEMENTS and LOOPS. Both versions of GLICODE have been through 13 separate iterations. We launched GLICODE across Japan distributing starter packs and lesson plans to teachers in schools and programming cram schools.

Credits

Name Company Position
Yasuharu Sasaki DENTSU INC. Executive Creative Director
Hiroshi Koike DENTSU INC. Creative Director
Ryutaro Seki, Kazuyoshi Ochi, Moe Goto DENTSU INC. Planner
Kentaro Sagara DENTSU INC. Art Director
Yoshihiro So coconoe inc. Art Director
Shintaro Murakami DENTSU INC. Technical Director
Gene Brutty Google Zoo Creative
Tim Seddon Google Zoo Creative
Joe Fry Google Zoo Creative Strategy
Bryan Tanaka Google Zoo Creative Coordinator
Naru Kudo DENTSU TEC INC. Producer
Yosuke Suzuki Google Zoo Producer
Kojiro Fukami Google Zoo Producer
Yoichi Kanazawa BIRDMAN Inc. Director
Yoshimi Kano coconoe inc. Designer
Yohei Kajiwara BIRDMAN Inc. App Developer
Takanori Kawai BIRDMAN Inc. App Developer
Hayato Kuno BIRDMAN Inc. App Developer
Naoki Aso BIRDMAN Inc. App Developer
Takashi Okada coconoe inc. System Engineer
Yuta Yamada BIRDMAN Inc. CG Designer
Haruka Yokokawa BIRDMAN Inc. Project Manager
Yuki Ono WONDROUS inc. Music SE
Mitsugu Matsumoto Freelance Director
Yasuhiro Kawasaki ROBOT COMMUNICATIONS INC. Executive Producer
Akihiro Yoshida SPEC Camera
Ryu Matsumura Freelance Gaffer
Shinji Nomura ROBOT COMMUNICATIONS INC. Project Manager
Keiji Hayashi DENTSU PUBLIC RELATIONS INC. PR planner
Mitsuki Yoshida, Shigenari Kato DENTSU INC. Account Executive
Links
Website URL   |   Application URL   |   Application URL