Title | FIRST GIFT FOR MOMS |
Brand | WYETH |
Product / Service | BRANDING OF WYETH |
Category | C03. Omni-channel Storytelling |
Entrant | ARTGITAL INTERACTIVE SOLUTIONS Taipei, CHINESE TAIPEI |
Idea Creation | McCANN TAIWAN Taipei, CHINESE TAIPEI |
Media Placement | McCANN TAIWAN Taipei, CHINESE TAIPEI |
Production | ARTGITAL INTERACTIVE SOLUTIONS Taipei, CHINESE TAIPEI |
Name | Company | Position |
---|---|---|
Ian Lin | Artgital Interactive Solutions Ltd. | Creative Director |
Jerry Lin | Artgital Interactive Solutions Ltd. | Project Manager |
Leo Hsu | Artgital Interactive Solutions Ltd. | Project Manager |
Cater Tsai | Artgital Interactive Solutions Ltd. | R&D Supervisor |
Joey Chen | Artgital Interactive Solutions Ltd. | Senior Digital Planner |
Stan Chang | Artgital Interactive Solutions Ltd. | Senior Art Director |
Yoncky Chuang | Artgital Interactive Solutions Ltd. | Animator |
Hope Hu | McCANN Worldgroup Taiwan | Creative Director |
Kinme Tsai | McCANN Worldgroup Taiwan | Associate Art Director |
Five Lai | McCANN Worldgroup Taiwan | Associate Art Director |
Henri Cai | McCANN Worldgroup Taiwan | Copywriter |
Amanda Liu | McCANN Worldgroup Taiwan | Associate Acount Director |
Felicia Lin | McCANN Worldgroup Taiwan | Senior Acount Executive |
Kyle Chang | Wyeth Taiwan | Marketing Planner |
Vickie Lin | Wyeth Taiwan | Marketing Planner |
Mothers value every first moment with their babies, and they remember every precious moment. As the market leader in baby and mother care products, Wyeth started to think about what babies can do for their mommies? Wyeth and babies brought a special surprise to all mommies: First Gift for Moms!
"First Gift for Moms" worked with the Wyeth Mom Club to promote the branding and sales of Wyeth through special interactive experiences and marketing stories. We used a “dynamic sensor” to record fetal movements, and transform them into a visualized creation. The colorful splashes on the painting were created based on the frequency, strength, and location of the fetal movements; as a result, mothers could see their babies’ first vivid creations right away, and they were the most unique gifts from babies. Also, we hosted an exhibition called“THE FIRST GIFT EXPO” to share happiness.