FIRST GIFT FOR MOMS

TitleFIRST GIFT FOR MOMS
ClientWYETH
Product / ServiceBRANDING OF WYETH
CategoryC03. Omni-channel Storytelling
EntrantARTGITAL INTERACTIVE SOLUTIONS Taipei, CHINESE TAIPEI
Idea Creation McCANN TAIWAN Taipei, CHINESE TAIPEI
Media Placement McCANN TAIWAN Taipei, CHINESE TAIPEI
Production ARTGITAL INTERACTIVE SOLUTIONS Taipei, CHINESE TAIPEI

The Campaign

Mothers value every first moment with their babies, and they remember every precious moment. As the market leader in baby and mother care products, Wyeth started to think about what babies can do for their mommies? Wyeth and babies brought a special surprise to all mommies: First Gift for Moms!

Creative Execution

"First Gift for Moms" worked with the Wyeth Mom Club to promote the branding and sales of Wyeth through special interactive experiences and marketing stories. We used a “dynamic sensor” to record fetal movements, and transform them into a visualized creation. The colorful splashes on the painting were created based on the frequency, strength, and location of the fetal movements; as a result, mothers could see their babies’ first vivid creations right away, and they were the most unique gifts from babies. Also, we hosted an exhibition called“THE FIRST GIFT EXPO” to share happiness.

Credits

Name Company Position
Ian Lin Artgital Interactive Solutions Ltd. Creative Director
Jerry Lin Artgital Interactive Solutions Ltd. Project Manager
Leo Hsu Artgital Interactive Solutions Ltd. Project Manager
Cater Tsai Artgital Interactive Solutions Ltd. R&D Supervisor
Joey Chen Artgital Interactive Solutions Ltd. Senior Digital Planner
Stan Chang Artgital Interactive Solutions Ltd. Senior Art Director
Yoncky Chuang Artgital Interactive Solutions Ltd. Animator
Hope Hu McCANN Worldgroup Taiwan Creative Director
Kinme Tsai McCANN Worldgroup Taiwan Associate Art Director
Five Lai McCANN Worldgroup Taiwan Associate Art Director
Henri Cai McCANN Worldgroup Taiwan Copywriter
Amanda Liu McCANN Worldgroup Taiwan Associate Acount Director
Felicia Lin McCANN Worldgroup Taiwan Senior Acount Executive
Kyle Chang Wyeth Taiwan Marketing Planner
Vickie Lin Wyeth Taiwan Marketing Planner
Links
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