TWINKLE!TWINKLE!

TitleTWINKLE!TWINKLE!
ClientMORI BUILDING CO., LTD.
Product / ServiceROPPONGI HILLS
CategoryE04. Technological Achievement in Digital Craft
EntrantHAKUHODO I-STUDIO Tokyo, JAPAN
Idea Creation HAKUHODO I-STUDIO Tokyo, JAPAN
Production HAKUHODO I-STUDIO Tokyo, JAPAN

The Campaign

Christmas illumination is usually set up at a fixed location, and the joy ends after you walk away. We wanted to create a solution to expand the boundary of joy so that the happy Christmas moments of our customer extend. Is it possible to let customers take home the warm light of Christmas that does not end in this town? We want to deliver a new Christmas illumination spreading throughout Tokyo.

Creative Execution

Characteristics of silver nano-particle ink are easy to make circuits freely, such as inkjet printing, drawing with pen and so on. We succeeded in reducing production period, cost reduction, and extreme weight reduction by using the ink. We inserted 25 kinds of circuits of different designs into the transparent film in about 250 balloons. And with those balloons, we made a 9-meter-christmas tree, floating icon balloon which customers take home and so on.

Credits

Name Company Position
Ken Okamuro Hakuhodo Inc. Art Director/Designer
Links
Website URL