DONATE 4 BIRDS | THE NEW ECOSYSTEM

TitleDONATE 4 BIRDS | THE NEW ECOSYSTEM
BrandCONSERVATION INTERNATIONAL JAPAN
Product / ServiceCHARITIES & NON-PROFIT
CategoryA04. Image Design
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DLX INC. Tokyo, JAPAN
Idea Creation 2 DENTSU INC. Tokyo, JAPAN
Production DLX INC. Tokyo, JAPAN
Production 2 BIRDMAN Tokyo, JAPAN

Credits

Name Company Position
Asako Isobe Conservation International Japan Marketing & Development
Daima Kawamura DLX inc. Producer
Reietsu Hashimoto dentsu inc. Creative Director
Junya Hoshikawa BIRDMAN INC. Art Director
Youichi Kanazawa KAIBUTSU INC. Web Director
Yoshihiko Abe BIRDMAN INC. Designer
Gabriel Shiguemoto BIRDMAN INC. Illustrator
Yasuo Hasegawa KAPPUKU INC. Programmer
Wataru Sumita 3DAL INC. Programmer
Matt Lyne DLX INC. Coordinator
Yusuke Kobayashi GEEK PICTURES INC. Producer
Takashi Tsujii GEEK PICTURES INC. Production Manager
Yoshimi Fujita Freelance Advertiser
Subaru Matsukura nue inc. Advertiser
Atsuki Yukawa Rock'n Roll Japan K.K. Advertiser
Hiroshi Tanizaki Rock'n Roll Japan K.K. Advertiser

The Campaign

The Twitter logo is currently the most prevalent bird in the world. New Twitter accounts can number 400,000 a day while Twitter users all over the world have one or more accounts each, particularly young people, who on average have about 4 accounts each. Donate4Birds aims to use the Twitter bird, our world’s most prevalent bird, to help save endangered birds all around the world that we have put in peril.

Creative Execution

SAVE ENDANGERED BIRDS WITH THE TWIITER BIRD. On our website, birds from around the world based on the proportions and geometry of the Twitter bird fly across a space we created with the 3D graphics program WebGL. There, we created two experiences for people based on their Twitter usage. 1. People who use Twitter regularly can now use $Cashtag to donate money. 2. Those who are going to give up Twitter can donate their own Twitter accounts for a certain period. In addition, by designing the website using images of birds in the same proportions and with the same geometry as the Twitter bird, we were able to make the site more than twice as light compared to conventional WEBGL. This allows users in almost any environment to participate in this program.

Links

Website URL