| Title | DRESS FOR VENUS |
| Brand | ART TOKYO ASSOCIATION |
| Product / Service | ART FAIR TOKYO 2017 |
| Category | E01. Augmented Reality (AR) |
| Entrant | DENTSU INC. Tokyo, JAPAN |
| Idea Creation | DENTSU INC. Tokyo, JAPAN |
| Production | BLUE PRINT INC. Tokyo, JAPAN |
| Production 2 | TONGULLMAN Osaka, JAPAN |
| Production 3 | TYO DRIVE Tokyo, JAPAN |
| Production 4 | BLAST INC. Tokyo, JAPAN |
| Production 5 | IMG SRC Tokyo, JAPAN |
| Additional Company | DENTSU LIVE INC. Tokyo, JAPAN |
| Additional Company 2 | AMANA Tokyo, JAPAN |
| Additional Company 3 | AMANA Tokyo, JAPAN |
| Additional Company 4 | HANABI Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Kazuyoshi Ochi | DENTSU INC. | Creative Director |
| Shimpei Murata | DENTSU INC. | Planner/Copywriter |
| Takato Akiyama | DENTSU INC. | Planner |
| Kenji Ozaki | DENTSU LIVE Inc. | Planner |
| Ryoya Sugano | DENTSU INC. | Creative Technologist |
| Naomi Okamura | DENTSU INC. | Art Director |
| Momoko Yamaguchi | BLUE PRINT Inc. | Technical Adviser |
| Shuwa Kawamura | Tongullman Inc. | application development main director |
| Hiroyuki Mizuno | Tongullman Inc. | application development producer |
| Nobuhiro Kobayashi | Tongullman Inc. | application development director |
| Iwamoto Tomo | Tongullman Inc. | software developer |
| Naoyuki Hirohashi | Tongullman Inc. | software development lead |
| Takuya Ando | Freelance | Engineer |
| Kosuke Takahashi | DENTSU INC. | Frontend Engeneer |
| Shintaro Murakami | DENTSU INC. | Frontend Engeneer |
| Yuya Takahashi | BLAST Inc. | Modeler |
| Keita Sugiyama | BLAST Inc. | Modeler |
| Yusuke Koike | IMG SRC inc. | 3D Director |
| Keishu Nakajima | IMG SRC inc. | Technical Director |
| Ryota Yamamoto | FJ Co.,Ltd | Coordinator |
| Misa Murayasu | amana inc. | Photo Producer |
| Kenji Hashimoto | amana inc. | Photo Producer |
| Takao Nagase | amana inc. | Photographer |
| Makiko Nozoe | amana images inc. | Rights Managed |
| Tatsuhiro Ishikawa | TYO drive inc. | Film Producer |
| Shuhei Yamada | HANABI inc. | Film Director |
| yahyel | yahyel | Music |
Almost all “Venus’s” around the world are naked. Especially the Venus painted by William Bouguereau, she has been standing undressed for around 100 years. We then thought that we could make the naked Venus’ beauty stand out by giving her a dress. This was a new challenge, expanding the possibility of art by combining technology to classical art.
Within the 2D surface, there were limits to create a “haute couture” for the Venus. The best solution was to convert her into a 3D model and “draw” the dress directly on her. Fashion designer Junko Koshino designed a dress three-dimensionally with VR. We realized a Venus clothed in an original dress with projection-based AR. We also incorporated the dress into the painting’s atmosphere, using a machine learning program trained to replicate the touch and style of Bouguereau.