Title | METRO TYRES TVC |
Brand | METRO TYRES |
Product / Service | TYRES |
Category | A03. Video / Moving Image |
Entrant | WHACKY FILMS Mumbai, INDIA |
Idea Creation | WHACKY FILMS Mumbai, INDIA |
Production | WHACKY FILMS Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Kinjal Tanna | Whacky Films Pvt. Ltd | CEO |
Siddhartha Jayakar | Whacky Film Pvt. Ltd | Creative Head |
The idea behind the creation of Metro Tyres TVC was to show how technologically advances the Metro Tyres manufacturing process is, Also to highlight the various tests and terrain conditions a Tyre has to go through for final finish. Because of the client's international affiliations the client was very particular on the quality of the output.
We started the process by brain-storming with the agency (Prominent Advertising Services) and the client Metro Tyres to come up with a new and innovative idea to showcase their production process. The idea was to show technological superiority of the brand and the product compared to its competitors. The creative team at Whacky films and Labyrinth Cinematic Solutions worked on the storyboard which would showcase the process. Upon approval we created the wire frames of the entire commercial which went through a stringent process which went through technical details. Every design element was worked on with thorough detailing as the client was very particular about this. The entire process of creating the film from story to delivery was Seven Weeks. The entire film was created in India and the final renders were done on render farm in China. The media plan for broadcast was mainly on the business channels during prime time slots.
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