VRECRUITMENT

Short List
TitleVRECRUITMENT
ClientDEFENCE FORCE RECRUITING
Product / ServiceTHE AUSTRALIAN DEFENCE FORCE
CategoryE02. Virtual Reality (VR)
EntrantHAVAS AUSTRALIA Sydney, AUSTRALIA
Idea Creation HAVAS AUSTRALIA Sydney, AUSTRALIA
Production HAVAS AUSTRALIA Sydney, AUSTRALIA
Production 2 FINCH Sydney, AUSTRALIA
Production 3 NYLON STUDIOS Sydney, AUSTRALIA
Production 4 SONAR MUSIC Sydney, AUSTRALIA
Production 5 MANIFOLD Sydney, AUSTRALIA

The Campaign

A realistic VR experience that tracks your interactions to serve you personalised, real-time job recommendations. Players lead a full-scale disaster relief simulation set on a Category 5 cyclone devastated island. As they learn about us, we learn about them, making unique job recommendations based on how they play. Analysing behavioural data such as: *Risk assessment *Task prioritisation *Problem solving we generated unique and personalised job recommendations in real time. For example a player indexing highly in Multi-tasking, would be served the role of Air Traffic Controller. To capture meaningful data, the experience had to feel real, so every element was built from scratch in collaboration with the military.

Creative Execution

This isn’t a 360 video, it’s a true VR experience that’s completely interactive. To capture meaningful data to serve useful job recommendations it was important to craft the experience to be as realistic as possible as we needed to fully immerse the players. VR game designers collaborated with the military every step of the way, from scoping, to design, to testing in the lab and in the field, to make the experience as realistic as possible. Every asset was built from scratch over 9 months. Working with the military means everything has to be 100% accurate from the designs and scale of the tech, down to the print on the camo uniforms. The experience was built with the latest Unreal gaming engine. Uniforms were scanned and painstakingly recreated. Real-life aid operations were researched to develop the island, and positions the ADF would set up on. And motion capture actors and spatial sound design helped bring the experience to life. To on-board players into the experience each stage developed with increasing complexity and hands on interactivity. This VR game was created to be more than a one-off activation, it’s a whole new ongoing recruitment platform. There are 9 custom designed kits giving specialist teams the scale to deploy the experience nationally, at universities and career expos.

Credits

Name Company Position
Seamus Higgins Havas Sydney Executive Creative Director
Stuart Turner Havas Sydney Executive Creative Director
Helen King Havas Sydney Art Director
Alex Bolderoff Havas Sydney Copywriter
Gustavo Vampre Havas Sydney Digital Creative Director
Josh Bryer Havas Sydney Digital Creative Director
Tim Barrett Havas Sydney Senior Account Director
Christina Werakso Havas Sydney Digital Account Director
Kate Spencer-Smith Havas Sydney Senior Account Manager
Bohdi Lewis Havas Sydney Digital Strategy Director
Ed Scrivens Havas Sydney Junior Strategist
Darren Cole Havas Sydney Head of Design
Nic Adamovich, Amanda Picman, Michael Macgregor Havas Sydney Designer
Thea Clausen Havas Sydney Print Team Lead
Emad Tahtouh FINCH Director of Applied Technology
Hamish Pain Havas Development Lead / Game Design
Andrew Timms FINCH Visual Lead / Game Design
Andrew Timms FINCH Visual Lead / Game Design
Hazel Gibson FINCH Producer
Cara Szabo FINCH Technology Production Assistant
Patrick Barnes FINCH Senior Applied Technologist
Levi Jacobsen FINCH Developer
Benjamin Bray FINCH 3D Artist / Layout
James Hurlock FINCH 3D Artists / Animation
Taylor Hinde FINCH Concept Artist
Jonte Wendt FINCH VFX Artist / Animation
Quade Biddle FINCH VFX & Concept Artist
Stuart Welch Nylon Studios Sound Engineer
Timothy Bridge Sonar Sound Engineer
Damian Kozma Manifold CGI and Retouching
Links
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