| Title | AN AD THAT SHOULDN'T HAVE EXISTED |
| Brand | UNIONPAY |
| Product / Service | QUICKPASS |
| Category | A04. Image Design |
| Entrant | W Shanghai, CHINA |
| Idea Creation | W Shanghai, CHINA |
| Production | PAFASSHION LAB Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| 3water Li | W | Founder |
| Colin Li | Personal | CD |
| Zoey Mai | W | Planner & AM |
| Huang Tze-Chuan | W | Animator |
| Xiaowan Chen | W | Copywriter |
| Dragon Jiang | W | Developer |
| Peiyun Chen | W | Illustrator |
| Joo Teoh | Pafassion Lab | Founder |
| Lian Zhigao | Pafassion Lab | CGI animator |
| Yau & Daibin | Pafassion Lab | CGI Designer |
How to make people remember the time-saving benefit of the UnionPay QuickPass? By wasting their time! So we created the “An Ad that Shouldn't Have Existed” advertisement, which but has sparked sensational curiosities. With an evolutionary story of human’s tools in a time-consuming but amusing way, to reveal that “ a simple wave to pay” is the fastest, and UnionPay QuickPass is a meant-to-be tool in Age of Internet.
We created a whole world by CGI designing and animating in this mobile interactive HTML5, telling stories Era by Era of "How the wave of tools speeded up our development", like the Primitives defeated the Apes by a wave of tree branch; Sailors conquered Tribes by a wave of sharp sword, and Robots subverted the Era of Steam Engine by a wave of mobile phone... Each wave of an advanced tool marked new tools replacing the old - It wasted less time, society wheel spun faster and we gained more. To move stories forward, users need to wave their phones too. This interaction made users remember: UnionPay QuickPass - "JUST WAVE YOU PAY, THIS IS THE RIGHT WAY ".