KIBO SCIENCE 360 - A SPACE EXPERIMENT WITH GOOGLE

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TitleKIBO SCIENCE 360 - A SPACE EXPERIMENT WITH GOOGLE
ClientGOOGLE JAPAN G.K.
Product / ServiceGOOGLE
CategoryB01. User Experience Design (UX)
EntrantDENTSU TEC Tokyo, JAPAN
Idea Creation GOOGLE Tokyo, JAPAN
Idea Creation 2 DENTSU INC. Tokyo, JAPAN
Idea Creation 3 DENTSU TEC Tokyo, JAPAN
Production N AND R FOLDINGS JAPAN Kanagawa, JAPAN
Production 2 PAPER WORLD CORP Osaka, JAPAN
Production 3 SYN Tokyo, JAPAN
Production 4 D2C Tokyo, JAPAN
Production 5 KAYAC Kanagawa, JAPAN
Additional Company AT LINKAGE INC. Tokyo, JAPAN
Additional Company 2 KATACHI Tokyo, JAPAN
Additional Company 3 CINQ Tokyo, JAPAN

The Campaign

Kids love to play, build and make things - it's how they learn best. So, we wanted to use innovative technology in a hands-on way to bring space a little bit closer. Being the home of origami, Japanese school children are well versed in paper craft. We thought combining this old tradition with the new technology of VR was the perfect way to show students how many amazing applications science has in space. JAXA and Google created KIBO SCIENCE 360 - the first ever VR Cardboard Space Helmet that turns anyone into an astronaut. The helmet was created from a single piece of cardboard that can be assembled like origami. Decal packs were included to personalize the helmets with once built. Google Cardboard is built into the visor. Simply insert your smartphone and get ready to travel to the International Space Station and conduct experiments alongside Japanese astronaut Takuya Onishi.

Creative Execution

To get this project out to schools, museums and into the hands of kids we had to leverage everything we had - lucky we had space! By combining an old craft with new technology we were able to design a cheap an accesible solution that allowed kids to learn in an engaging and hands-on way. The helmets are created from a single piece of cardboard using a precise 2 sided scoring process and can be assembled like origami and customized. Google Cardboard was built into the visor, making it easy to insert your smartphone and be immersed in space onboard the ISS. Inside the experience kids could explore the KIBO module onboard the ISS and conduct a range of fun experiments in VR alongside Onishi. These expriments taught children about microgravity and how to operate some of the equipment used onboard the ISS. We hand delivered the helmet to key science and technology influencers in Japan and conducted a live YouTube stream with Takuya Onishi direct from the ISS on October 26, 2016 - to make this happen the launch date and timing had to be extremely precise! The livestream was hosted by YouTube creator Hajime-Shacho and astronaut Akihiko Hoshide and hosted at Tsukuba Space Center. We invited 10 top students to receive their very own helmet and ask Onishi himself questions about life in space. Furthermore we sent hundreds of branded Kibo 360 Google Cardboard viewers to schools across Japan. The helmets and experience were featured in a special exhibition at the Miraikan, Japan’s most popular science museum, and now lives at JAXA’s Tsukuba Space Centre - visited by thousands of school children every month.

Credits

Name Company Position
Tokyo ZOO Google Japan G.K. Creative
Dentsu Space Lab DENTSU INC. Creative
Brand Engagement Center DENTSU TEC INC. Produce
N and R Foldings Japan Co., Ltd N and R Foldings Japan Co., Ltd Product Design
Paper World Corp. Paper World Corp. Product Design
Syn Tokyo Syn Tokyo Sound Design
D2C dot Inc. D2C dot Inc. VR App
KAYAC Inc. KAYAC Inc. VR App
AT Linkage Inc. AT Linkage Inc. YouTube Livestream
Katachi Co., Ltd. Katachi Co., Ltd. Logo Design
CINQ Co., Ltd. CINQ Co., Ltd. Video Production
Links
Website URL   |   Application URL