TOKYO ISLAN-DATE MESSAGING

TitleTOKYO ISLAN-DATE MESSAGING
ClientTOKYO ISLANDS TOURIST FEDERATION
Product / ServiceTOKYO 11 ISLANDS
CategoryC01. Editorial
EntrantDAIKO ADVERTISING Tokyo, JAPAN
Idea Creation DAIKO ADVERTISING Tokyo, JAPAN
Production BBMEDIA Tokyo, JAPAN

The Campaign

In order to attract attention from the younger audience on the 11 islands of Tokyo, we came up with the concept of “dating”. We created an alluring chat service with AI Islanders called “Tokyo Islan-date Messaging”. We created visuals of the attractive AI Islanders by generating the data of real islanders. One male and one female AI Islander was created for each of the 11 islands. Their personality and traits represented their islands’ characteristics. Through the website, the users are matched with their most compatible AI Islander, much like an online dating service, and can then enjoy private chats with them on Facebook Messenger.

Creative Execution

Within the AI Islander database, we archived more than 14,000 pieces of information, including pictures and videos that were taken by real islanders, and “local gem” information known only to locals. Information on the islands along with sweet messages are delivered to the users. The chat is designed like a game, with more messages exchanged, the level of intimacy increases, making users who didn’t have interest in the islands at first come to enjoy the chat. By using a personal medium of mobile and social media, that is much like the way the targets converse with their dates and friends, we succeeded in creating AI Islanders to be a more intimate presence. An experience that gets users to talk directly with real islanders who have the most information of the islands, is a totally new approach to tourism promotion, which is traditionally a one way communication.

Credits

Name Company Position
Naoko Tanji Daiko Advertising Inc. Art Director
Takahiro Kishi Daiko Advertising Inc. Planner
Takehiro Ogidani BBmedia Inc. Producer
Tetsuya Inukai BBmedia Inc. Director
Satoru Kimura BBmedia Inc. Technical Director
Momoko Mitsuhashi BBmedia Inc. Designer
Tomomi Abe BBmedia Inc. Movie Director
Yoshiyuki Obuchi Photographer
Takafumi Ide Retoucher
Keisuke Yoshida BBmedia Inc. HTML Coder
Misato Oka BBmedia Inc. Animator
Toshifumi Miyamoto BBmedia Inc. Movie Editor
Asami Kawai BBmedia Inc. Production Manager
Saki Shirono Daiko Advertising Inc. Planner
Masako Hiroshige BBmedia Inc. Copywriter
Nanae Noda Copywriter
Links
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