FLOWER DRY ALERT

TitleFLOWER DRY ALERT
ClientOTSUKA PHARMACEUTICAL CO., LTD.
Product / ServicePOCARI SWEAT ION WATER
CategoryA04. Image Design
EntrantADK Tokyo, JAPAN
Idea Creation ADK Tokyo, JAPAN
Media Placement ADK Tokyo, JAPAN
PR ADK Tokyo, JAPAN
PR 2 PLATINUM Tokyo, JAPAN
Production EPOCH Tokyo, JAPAN

The Campaign

The look, feel, and color of flowers vary depending on how dry they are. But even dried flowers are beautiful, and we all love to look at them. With this in mind, we decided that dried flowers would make an excellent motif to call women’s attention to humidity levels. We set out to design an interactive humidity meter that could send an intuitive and beautiful message with flower patterns and accompanying music that change depending on the dryness in the air.

Creative Execution

We collected large amounts of environmental data related to dryness, such as humidity, wind speed, and temperature, for each time period and area. We decided that real flowers would convey our message better than computer graphics, so we took 3,500 actual petals, arranged them in layouts, and photographed them to create the branded content on the website. This made checking the weather and humidity as refreshing as looking at a beautiful work of art. The art and music change depending on the visitor’s location. If humidity falls below a certain level, a banner ad appears so that the target will take notice. What is more, we made the API open so that more people could use it in various ways.

Credits

Name Company Position
Kazuma Aoki ADK Creative Director
Shotaro Nieda ADK Interactive Creative Director
Yoshinori Katsube ADK Account Executive
Kentaro Kani ADK Account Executive
Minoru Sako Minsak Technical Director
Mai Imakita shapes&patterns Art Director / Web Designer
Asami Otani asamiimasa Web Designer
Yui Kawamura TOUFU Web Designer
Tastuhusa Ishikawa gnisde Inc Front Engineer
Tadahisa Okuri plantica Flower Artist
Fumiya Inada Epoch.inc Producer
Shogo Minowa Epoch.inc Production Manager
Takeshi Tsunehashi Epoch.inc. / DESIGNERS APARTMENT Movie Director
Masahito Ishibashi Function Photographer
Shohei Shinpo Freelance Making Cinematographer
Naoto Sasaki Freelance Making Editor
Shinnosuke Takizawa SPLUCK Sound Producer
Shuta Hasunuma Freelance Music
Links
Website URL