5572320 / MASHUP MUSIC PLAYER

Short List
Title5572320 / MASHUP MUSIC PLAYER
ClientNISSIN CISCO CO., LTD.
Product / ServiceCOCONUT SABLE
CategoryA03. Video / Moving Image
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation BIRDMAN Tokyo, JAPAN
Idea Creation 2 DENTSU INC. Tokyo, JAPAN
Idea Creation 3 DENTSU LAB TOKYO, JAPAN
Idea Creation 4 PARTY Tokyo, JAPAN
Production BIRDMAN Tokyo, JAPAN
Production 2 DENTSU TEC Tokyo, JAPAN
Production 3 PIANO Tokyo, JAPAN
Production 4 HOMUNCULUS INC. Tokyo, JAPAN
Production 5 TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN
Additional Company ZERO C SEVEN, INC. Tokyo, JAPAN
Additional Company 2 P.I.C.S Tokyo, JAPAN
Additional Company 3 GLADSAD CO.,LTD Tokyo, JAPAN
Additional Company 4 FUGA.CO.,LTD Kanagawa, JAPAN
Additional Company 5 KIND INC, JAPAN

The Campaign

"Mashup" is a method for playing with music that dates back to the beginning of recorded music, where people mix songs of various genres to create a complete new song. With ""mashup"" in mind, we composed four original songs. Then, we developed an interactive mashup player on the Internet that lets users easily mix the tracks and enjoy mashed up animations as the music video for each mashup.

Creative Execution

"Our main technical challenges were, how to realize the director’s vision, and to reduce the processing time so that this content can be viewed on smartphones. There were no definitive solutions, but for the 3 of us developers to repeat trial and error until completion. Because of the immense number of combination patterns, it increases CPU load and memory usage. Our challenge was to make the content as closest as possible to the ideal performance, and still have it viewable on smartphones. We tried countless means to find the solution. One of the measures we took was to phase the loading, to reduce the load time. To make a content that can be experienced on smartphones, the 3D models were illustrated in low poly style, the animations were short loops and the number of objects were minimised. For instance, the elephants have a 2D look to keep the touch which was originally drawn by director Makino. The elephant is made with multiple parts moving differently. We used C4D to apply the 2D texture to a board shaped polygon mesh to make it into one JSON object.

Credits

Name Company Position
NAOKI TANAKA DENTSU LAB TOKYO EXECUTIVE CREATIVE DIRECTOR / COPYWRITER
SHUNSUKE KAGA DENTSU INC. COMMUNICATION PLANER
RYO NAGASAWA DENTSU TEC INC. AGENCY PRODUCER
KEISUKE “TOMMY” TOMINAGA BIRDMAN INC. PRODUCER
TAKU MATSUSSHIBA PIANO INC. TOTAL SCORE & ARRANGE PLAN
Tomonori Hayashibe - TOTAL SCORE & ARRANGE PLAN
YUJIRO YONETSU - MASHUP MIX
MOE GOTO - STRATEGIC PLANNER
YASUHIRO KIMURA HOMUNCULUS INC. TECHNICAL DIRECTOR
TAKAYUKI NAGAI BIRDMAN INC. CREATIVE DIRECTOR / INTERACTIVE ART DIRECTOR
RYOTARO NAKANO BIRDMAN INC. INTERACTIVE DESIGNER
TAKANOR KAWAI BIRDMAN Inc. FRONT-END ENGINEER (MUSHUP MUSIC PLAYER)
YOSUKE FUJIMOTO BIRDMAN Inc. FRONT-END ENGINEER (MUSHUP MUSIC PLAYER)
TAKAHISA MAEDA DENTSU AD-GEAR INC. FRONT-END ENGINEER (OFFICIAL SITE)
KANA FUJISAKI BIRDMAN Inc. FRONT-END ENGINEER (OFFICIAL SITE)
YUTA YAMADA BIRDMAN INC. CG DESIGNER
AYA TAKAMATSU BIRDMAN INC. CG DESIGNER
HARUKA YOKOKAWA BIRDMAN Inc. PROJECT MANAGER
YOSHINORI TAMURA Zero C Seven, Inc. 3D SCAN PRODUCER
DAISUKE NAKAMURA PARTY INC. CREATIVE DIRECTOR
KEITA ICHIBA PARTY INC. CG DESIGNER
KOJI MIZOUCHI TOHOKUSHINSHA FILM CORPORATION PRODUCER
RYUNOSUKE MATSUNOBU TOHOKUSHINSHA FILM CORPORATION PRODUCER
YUTA ISHIZAKI - PRODUCTION MANAGER
SHUNSUKE ZAITSU - D.O.P/CINEMATOGRAPHER
YOSHITAKA MURAKAMI - D.O.P/CINEMATOGRAPHER
KOJI MIZOBUCHI - EXECUTIVE PRODUCER
RYUSUKE MATSUNOBU - EXECUTIVE PRODUCER
YUTA ISHIZAKI TOHOKUSHINSHA FILM CORPORATION PRODUCTION MANAGER
ATSUSHI MAKINO P.I.C.S. Co., Ltd. DIRECTOR
YOSHITAKA MURAKAMI - CAMERA
SHUNSUKE ZAITSU - CAMERA CHIEF
Shinichi Miyaki LIGHTING
AKIHIRO SOMEYA LIGHTING CHIEF
HIROAKI ABE GLADSAD Co.,LTD DATA MANAGER
YUKO TAKAHASHI FUGA.co.,ltd SET DESIGNER
Motoko kind inc HAIR & MAKE-UP
HIDEMI AYABE STYLIST
TOMOHIRO NISHIJIMA EDITOR
YASUNORI HOSHIMOTO digital egg inc. MA
TAKASHI KITADA Tohjak K.K. CG PRODUCER
AYA OKAZAWA Tohjak K.K. CG LINE MANAGER
KAZUKI MATSUNO FLAME Ltd. CG DESIGNER
BLACKCATNICK FLAME Ltd. CG DESIGNER
TAKASHI OHASHI DIRECTOR / MOTION DIRECTOR
HIDEO IHARA MOTION DIRECTOR
SHUN SASAKI GRAPHIC DESIGNER
YASUYUKI YOSHIDA CG ANIMATOR
NORIYUKI MURAKAMI DIRECTOR / EDITOR
MAO FUJII TOHOKUSHINSHA FILM CORPORATION DIRECTOR
TOMOHIRO NISHIJIMA EDITOR
RYOTA MONIWA DENTSU INC. PLANNER / COPYWRITER
HIROAKI MORI TFC Plus CORPORATION DIT / CAMERA
RAKUTAROU OGIWARA PHOTOGRAPHER
CHIHARU SHIMURA CHOREOGRAPHER
YUSUKE KOYANAGI DENTSU INC. ART DIRECTOR
KUNIHIKO MISHIMA DENTSU INC. COPY WRITER
HIROMI KUROHA TAKI CORPORATION DESIGNER
KANA SAITO TAKI CORPORATION DESIGNER
ERIKO YAMASHITA TAKI CORPORATION DESIGNER
JUNICHIRO AIZAWA TAKI CORPORATION PRODUCTION PRODUCER
ISSEI MATSUMOTO TAKI CORPORATION PRODUCTION PRODUCER
MIKI KUDO Kobito no Kutsu Co.,Ltd. PHOTO RETOUCHER
AKIO KAWABE Kobito no Kutsu Co.,Ltd. PHOTO RETOUCHER
NOBUTO OSAKABE PHOTOGRAPHER
SHINYA TAMURA Dentsu On Demand Graphic Inc. PRINTING DIRECTOR
SATOSHI SHINJIN catchball Inc. PR
TAKANORI KUBO catchball Inc. PR
HIROKI JIRAI catchball Inc. PR
ATSUKO MARUYAMA INITIAL INC. PR
HIROKA SATO INITIAL INC. PR
YUSUKE WATANABE INITIAL INC. PR
SHIN NAKATAMARI DENTSU AD-GEAR INC. ACCOUNT EXECTIVE
YUKO OKADA DENTSU AD-GEAR INC. ACCOUNT EXECTIVE
WATARU YAMAMOTO DENTSU AD-GEAR INC. ACCOUNT EXECTIVE
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