KNOW YOU AGAIN

Short List
TitleKNOW YOU AGAIN
ClientBaidu
Product / ServiceBAIDU AI GLASSES FOR THE ALZHEIMER'S DISEASE
CategoryD01. Curation of Data
EntrantBAIDU Beijing, CHINA
Idea Creation BAIDU Beijing, CHINA
Media Placement BAIDU Beijing, CHINA
PR BAIDU Beijing, CHINA
Production BAIDU Beijing, CHINA

The Campaign

Baidu created glasses for Alzheimer's patients to help them recognize family members, pets and the people that matter most in their lives. The AI glasses use face and speaker recognition technology to identify face and speech miometrics. The precision rate of face recognition is 99.77%.

Creative Execution

The AI Glasses contains sensitive chips inside that connects to the deep convolutional neural network via deep learning method and massive data in the Baidu database.The Ai Glasses connect to Baidu’s deep learning network. The servers are located in Beijing, China. The precision rate is 99.77%. We use a highly optimized parallel algorithm, new strategies for data partitioning and communication, and larger deep neural network models, novel data augmentation approaches.

Credits

Name Company Position
Adams Fan F5 Shanghai CCO
Links
Video URL