Title | CYBERBULLYING VACCINE |
Brand | KOREA ASSOCIATION OF SCHOOL VIOLENCE VICTIMS FAMILIES |
Product / Service | APPLICATION |
Category | E03. Innovative Use of Technology |
Entrant | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Idea Creation | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Media Placement | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
PR | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
JEREMY CRAIGEN | INNOCEAN Worldwide | Chief Creative Officer |
Minhae Kim | Innocean Worldwide | Copywriter, Project Manager |
Jung Ah Kim | Innocean Worldwide | Executive Creative Director |
Roh Hyedong | Innocean Worldwide | Developer |
Kim Jaeeun | Innocean Worldwide | Art Director |
Moon Nari | Innocean Worldwide | Art Director |
Rhim Jiyon | Innocean Worldwide | Art Director |
Lee Jinjae | Innocean Worldwide | Developer |
Moon Sung Hun | Innocean Worldwide | Copywirter |
Kim Sungwoo | Innocean Worldwide | Developer |
Hwang Seonhwa | Innocean Worldwide | AE |
Kim Bae Sung | Innocean Worldwide | PD |
In kyu Hwang | PLANIT PRODUCTION | Executive Producer |
Kyoung min Park | PLANIT PRODUCTION | Producer |
MU AN | DADDY FILM | Director |
HO JUN CHO | DADDY FILM | DOP |
Kwang ho Choi | WIDE EAST | EDIT |
Hye ji Kim | WIDE EAST | EDIT |
Ho chul Joo | Audiolab | Recording |
one woo Lee | Audiolab | Recording |
ji hae Chang | Audiolab | Recording |
Jae hyuk Lee | Audio Lab | Audio Producer |
Soon yong Gwan | PLANIT PRODUCTION | Gaffer |
Eun hwa Lee | none | Synchronous recording |
Dong pyo Kim | none | Synchronous recording |
Richard king Kim | STICKS AND STONES | Voice actor |
Sang hyun Lee | WIDE EAST | VFX |
Seung Hyeog Choi | WIDE EAST | VFX |
<World’s First Cyberbullying Experience App.: Actual cyberbullying displayed on adults’ phones> The gravity of the issue can only be felt when victimized. Therefore, we developed an application which gave adults a chance to experience actual cyberbullying. First, actual cases and bullying methods were collected from interviews, news articles, and testimonies. Then, an application was developed using the source. -A phone call that begins with insults -Messages that never end -Insulting videos, fake photos, personal information going on public -Anonymous blackmails and sexual harassments. When finished, adults were encouraged to sign for a social safety net as a call to action.
<Nationwide experience sessions planned with 19 organizations> A censored beta and uncensored trial version were released on Apr. 5, 2016. Prints were made to promote the application, and distributed at an experience booth held in line with Daejeon Metropolitan Police Agency on Apr. 15. Another experience session took place the next day, and we were invited by the Korea Psychological Association of Culture and Social Issues to introduce the application on the symposium titled “Youth School Violence and Suicides.” In addition, prints were distributed to parent and teachers organizations nationwide, and gained 17 positive feedbacks to open an experience session. Furthermore, Facebook advertisement (to be on-air after Apr. 20) was also created to target general adults. * Partnering Organizations Daejeon Metropolitan Police Agency, Korean Psychological Association of Culture and Social Issues, JOY HOPE Counseling and Education Center, Personality Research Institute Chamsaem, Chooncheon Youth Center, Chooncheon Youth Pre-independence Nest, Kangwon Youth Counseling and Welfare Center, Department of Social Welfare, Hoseo University, Student's Council at the Department of Social Welfare, Hallym University, Student's Council at the Department of Psychology, Hallym University, Hwang Han-i Therapy Center, Angels' Playground, Haemalgum Healing Center, Incheon Research Society of Professional Counseling and Curriculum, Korea Research Society of Adolescent and Youth Indigenous Psychology, Mangwon Youth Center, Peaceversity, Association of Parents Making Good Schools, Confederation of Parent Association
Application URL | Application URL