POCKET MUSTANG

TitlePOCKET MUSTANG
ClientFORD MOTOR COMPANY
Product / ServiceFORD MUSTANG
CategoryA01. Interface & Navigation (UI)
EntrantGTB Shanghai, CHINA
Idea Creation GTB Shanghai, CHINA
Production RESN Wellington, NEW ZEALAND

The Campaign

We created this web-based app that transforms people’s smartphones into their very own high octane, tire-eating Mustang. All that’s needed is your phone and a tabletop; “drive” your phone around your desk and watch as a real Mustang mimics your every single move!

Creative Execution

Using a seamless HTML5 experience, the gyroscope reads phone movements and translates them into a pattern of motion. Then, an automated editor selects individual clips and composes a complete film using real-life footage of a Mustang copying your exact moves. There are over 1,500 video clips available on the server to provide endless possibilities for personalization. The experience went live first-hand in China and quickly spread across Asia Pacific - China Sept 11, 2016; Taiwan Oct 16, 2016; New Zealand Oct 16, 2016; and India Nov 20, 2016.

Credits

Name Company Position
Khlauss Feldhaus GTB Associate Creative Director
Nando Correa GTB Associate Creative Director
Links
Website URL