|Title||BEYOND DUAL SCREEN|
|Product / Service||QX30|
|Category||B03. Experience Design: Multi-platform|
|Entrant||CHEIL WORLDWIDE Beijing, CHINA|
|Idea Creation||CHEIL WORLDWIDE Beijing, CHINA|
|Jacky Lung||Cheil China||Executive Creative Director|
|Dechun Qiu||Cheil China||Senior Creative Director|
|Junli Hu||Cheil China||Senior Art Director|
|Delong He||Cheil China||Associate Creative Director|
|Yanting Lin||Cheil China||Senior Copywriter|
|Hongting Wang||Cheil China||Art Director|
|Rutong Wang||Cheil China||Art Director|
|Xiaochun Huang||Cheil China||Account Director|
|Chen Sun||Cheil China||Producer|
Nowadays people spend more and more time socializing on smartphones. We bridge the online world and real world by QX30. No app needs to be downloaded; it is just a digital campaign link. One screen is half the fun; invite a friend to join in, because two screens give you the full picture. People can know about QX30 on social media while interacting with people in real life.
No additional app needs to be downloaded. We created a digital campaign link that is easy to be shared via Wechat through mobile phones. By applying the internal gyroscope on smartphones, we used 1,332 pictures of QX30 and created dual screen interaction that allow viewers to see QX30 in 720 degree. The first user needs to invite another user to scan the QR Code on the first phone to activate the dual screen interaction.