BEYOND DUAL SCREEN

TitleBEYOND DUAL SCREEN
ClientINFINITI
Product / ServiceQX30
CategoryB03. Experience Design: Multi-platform
EntrantCHEIL WORLDWIDE Beijing, CHINA
Idea Creation CHEIL WORLDWIDE Beijing, CHINA

The Campaign

Nowadays people spend more and more time socializing on smartphones. We bridge the online world and real world by QX30. No app needs to be downloaded; it is just a digital campaign link. One screen is half the fun; invite a friend to join in, because two screens give you the full picture. People can know about QX30 on social media while interacting with people in real life.

Creative Execution

No additional app needs to be downloaded. We created a digital campaign link that is easy to be shared via Wechat through mobile phones. By applying the internal gyroscope on smartphones, we used 1,332 pictures of QX30 and created dual screen interaction that allow viewers to see QX30 in 720 degree. The first user needs to invite another user to scan the QR Code on the first phone to activate the dual screen interaction.

Credits

Name Company Position
Jacky Lung Cheil China Executive Creative Director
Dechun Qiu Cheil China Senior Creative Director
Junli Hu Cheil China Senior Art Director
Delong He Cheil China Associate Creative Director
Yanting Lin Cheil China Senior Copywriter
Hongting Wang Cheil China Art Director
Rutong Wang Cheil China Art Director
Xiaochun Huang Cheil China Account Director
Chen Sun Cheil China Producer
Links
Website URL